Marketing Research, Eighth Edition with SPSS Binder Ready Version with SPSS Software and Binder Ready Survey Flyer Set PDF Download
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Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9781118009178
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Carl McDaniel, Jr.
Publisher: Wiley
ISBN: 9781118009178
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: McDaniel
Publisher: John Wiley & Sons
ISBN: 9780470418048
Category :
Languages : en
Pages : 0
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Author: Carl McDaniel
Publisher:
ISBN: 9780470520758
Category :
Languages : en
Pages :
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Author: Carl McDaniel
Publisher:
ISBN: 9780470509838
Category :
Languages : en
Pages :
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Author: Paul D. Leedy
Publisher:
ISBN: 9781292021171
Category : Research
Languages : en
Pages : 384
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Book Description
For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
Author: Giuseppe Iarossi
Publisher: World Bank Publications
ISBN: 082136393X
Category : Social Science
Languages : en
Pages : 282
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Book Description
A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.
Author:
Publisher:
ISBN:
Category : Meat
Languages : en
Pages : 74
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Book Description
Author: Edith D. de Leeuw
Publisher: Routledge
ISBN: 113691062X
Category : Psychology
Languages : en
Pages : 560
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Book Description
Taking into account both traditional and emerging modes, this comprehensive new Handbook covers all major methodological and statistical issues in designing and analyzing surveys. With contributions from the world's leading survey methodologists and statisticians, this invaluable new resource provides guidance on collecting survey data and creating meaningful results. Featuring examples from a variety of countries, the book reviews such things as how to deal with sample designs, write survey questions, and collect data on the Internet. A thorough review of the procedures associated with multiple modes of collecting sample survey information and applying that combination of methods that fit the situation best is included. The International Handbook of Survey Methodology opens with the foundations of survey design, ranging from sources of error, to ethical issues. This is followed by a section on design that reviews sampling challenges and tips on writing and testing questions for multiple methods. Part three focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey. Analyzing data from both simple and complex surveys is then explored, as well as procedures for adjusting data. The book concludes with a discussion of maintaining quality. Intended for advanced students and researchers in the behavioral, social, and health sciences, this "must have" resource will appeal to those interested in conducting or using survey data from anywhere in the world, especially those interested in comparing results across countries. The book also serves as a state-of-the-art text for graduate level courses and seminars on survey methodology. A companion website contains additional readings and examples.
Author: Kenneth E. Hornback
Publisher: IUCN
ISBN: 2831704766
Category : Nature
Languages : en
Pages : 92
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Book Description
Visitors to parks and protected areas impact at many levels: political, economic, social and ecological. To ensure effective park management for increasing visitor numbers, good quality global data on visitor use is necessary. This manual describes terms, approaches and techniques for gathering information about public use of parks and protected areas. It covers a mixture of options ranging from direct measurements with automatic counters to indirect measurements based on simple mathematical calculations, providing a kit for producing the most accurate and sustainable enumeration of public use of protected areas under existing circumstances.
Author: Marc Gruber
Publisher: Pearson UK
ISBN: 1292178930
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
