Marketing Research and Supply Chain Management

Marketing Research and Supply Chain Management PDF Author:
Publisher:
ISBN: 9781307776621
Category :
Languages : en
Pages : 0

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Book Description

Marketing Research and Supply Chain Management

Marketing Research and Supply Chain Management PDF Author:
Publisher:
ISBN: 9781307776621
Category :
Languages : en
Pages : 0

Get Book Here

Book Description


Research Methodologies in Supply Chain Management

Research Methodologies in Supply Chain Management PDF Author: Herbert Kotzab
Publisher: Springer Science & Business Media
ISBN: 3790816361
Category : Business & Economics
Languages : en
Pages : 616

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Book Description
For reseach in all subjects and among different philisopical paradigms, research methodologies form one of the key issues to rely on. This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applications of the respective methodologies, which serve as examples on how the different methodological approaches can be applied. All papers have undergone a review process to ensure their quality. Therefore, we hope that this book will serve as a valid source for current and future researchers in the field. While the workshop on “Research Methodologies in Supply Chain Management” took place at the Supply Chain Management Center, Carl von Ossietzky Univ- sity in Oldenburg, Germany, it is based on a collaboration with the Supply Chain Management Group of the Department of Operations Management at the Cop- hagen Business School and the Department of Production Management at the Vienna University of Economics and Business Administration. We would like to thank all those who contributed to the workshop and this book.

Implementing Purchasing and Supply Chain Management

Implementing Purchasing and Supply Chain Management PDF Author: Nancy Nicosia
Publisher: Rand Corporation
ISBN: 0833039857
Category : Business & Economics
Languages : en
Pages : 142

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Book Description
The U.S. Air Force plans to improve procurement through the implementation of additional purchasing and supply chain management practices. To emulate the success of commercial enterprises, the Air Force is establishing commodity councils to develop proactive, enterprise-wide strategies for purchasing key Air Force goods and services. This monograph helps the commodity councils approach the market research task. This monograph is organized around the process for conducting market research. It begins with background information, proceeds through the how-to steps for conducting market research, and ends with recommendations for next steps. The authors highlight lessons learned from both a literature review and from interviews with personnel at leading commercial enterprises.

Supply Chain Management

Supply Chain Management PDF Author: John T. Mentzer
Publisher: SAGE
ISBN: 9780761921110
Category : Business & Economics
Languages : en
Pages : 530

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Book Description
This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.

Supply Chain Management

Supply Chain Management PDF Author: Douglas M. Lambert
Publisher: Supply Chain Management Inst
ISBN: 9780975994931
Category : Business & Economics
Languages : en
Pages : 460

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Book Description


Fundamentals of Supply Chain Management

Fundamentals of Supply Chain Management PDF Author: John T. Mentzer
Publisher: SAGE
ISBN: 1452236941
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
"This book is an insightful, well-balanced, stimulating SCM Strategy book that clearly tells managers, consultants, as well as educators that the SCM concept is not a fad but a must strategy to gain competitive advantage in today′s dynamic global market place. There are three major strengths. First, it is an unprecedented interdisciplinary SCM strategy book that explains how companies obtain, maintain, and even enhance competitive advantages based upon a well-laid SCM strategy. Second, it provides readers a unique, well-balanced framework for SCM strategy formulation. Third, it is a valuable contribution in the area of SCM in that it does a good job in explaining such a complicated SCM strategy to readers in such a simple manner." —Soonhong (Hong) Min, University of Oklahoma Author of the bestselling text Supply Chain Management, John T. Mentzer′s companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions—marketing, sales, logistics, information systems, finance, customer services, and management—in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book′s exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully.

Marketing Logistics

Marketing Logistics PDF Author: Martin Christopher
Publisher: Routledge
ISBN: 1136379746
Category : Business & Economics
Languages : en
Pages : 168

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Book Description
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Competing Through Supply Chain Management

Competing Through Supply Chain Management PDF Author: David F. Ross
Publisher: Springer Science & Business Media
ISBN: 1475748167
Category : Business & Economics
Languages : en
Pages : 379

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Book Description
SCM is one of the hottest topics in manufacturing and distribution, and like JIT and TQC it requires a corporate commitment. This book provides both fundamental principles of SCM as well as a set of guidelines to assist in practical application of SCM. It will be one of the first books on the market that deals exclusively with SCM and its application. Readers in the academic, management sciences, sales, marketing and government environments will find this book of particular interest.

Handbook of Global Supply Chain Management

Handbook of Global Supply Chain Management PDF Author: John T. Mentzer
Publisher: SAGE
ISBN: 1412918057
Category : Business & Economics
Languages : en
Pages : 601

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Book Description
Today all companies either source globally, sell globally, or compete with some company that does. This handbook provides a comprehensive understanding and assessment of the field of global logistics and supply chain management.

Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management PDF Author: Daniel J. Flint
Publisher: Springer
ISBN: 1137492430
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.