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Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284455
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284455
Category : Business & Economics
Languages : en
Pages : 132
Get Book Here
Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Author: Neil Russell-Jones, Jr.
Publisher:
ISBN: 9781906610630
Category : Marketing
Languages : en
Pages : 128
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Book Description
The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.
Author: Neil Russell-Jones
Publisher:
ISBN: 9781907077340
Category :
Languages : en
Pages :
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Book Description
Author: Nick Wilde
Publisher: Bloomsbury Publishing
ISBN: 1408163292
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die!, Creating a marketing plan, Watching your spending, Investigating niche marketing, Writing great marketing copy, Getting your press releases noticed and Getting the best from permission-based e-mail marketing.
Author: Neil Russell-Jones
Publisher: Management Pocketbooks
ISBN: 1908284390
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.
Author: Emily Blumenthal
Publisher: Voyageur Press
ISBN: 1610597761
Category : Crafts & Hobbies
Languages : en
Pages : 160
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Book Description
Handbag Designer 101 is the bible for handbag designers or women who aspire to make their own bags. Included in the book are instructions for creating the fifteen essential bag styles—clutch, hobo, tote, and more—made simple with easy-to-follow how-to illustrations, suggested difficulty levels, and color photography. Advice from famous bag designers and today’s hottest indie designers accompany each pattern.Also included is the inside scoop on turning your handbag hobby into a successful business. From designing, to making, to marketing, Handbag Designer 101 teaches you everything you need to know.
Author: Tisha Tejaya
Publisher: Tisha Tejaya
ISBN: 0645051853
Category : Art
Languages : en
Pages : 262
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Book Description
Filled to the brim with stories that are uniquely Darwin, this guide to tropical produce features over 100 illustrations, recipes, folklore and anecdotes from South East Asian migrants and former refugees who have found a home in Australia's Northern Territory.
Author: World Advertising Research Centre
Publisher:
ISBN: 9781841161495
Category : Market surveys
Languages : en
Pages : 220
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Book Description
This title contains marketing data for the Americas market place.
Author:
Publisher:
ISBN: 9781841161686
Category : Market surveys
Languages : en
Pages : 300
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Book Description
Author: Bernice Kanner
Publisher: McGraw Hill Professional
ISBN: 0071457178
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
