Author: William Winston
Publisher: Routledge
ISBN: 1317939069
Category : Business & Economics
Languages : en
Pages : 483
Book Description
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
Marketing Planning in a Total Quality Environment
Choice
Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 728
Book Description
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 728
Book Description
Strategic Marketing in the Global Forest Industries
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
Book Description
Journal of Economic Literature
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 1272
Book Description
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 1272
Book Description
The Best Books for Academic Libraries: Social sciences
Author:
Publisher: Best Books Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 616
Book Description
Books recommended for undergraduate and college libraries listed by Library of Congress Classification Numbers.
Publisher: Best Books Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 616
Book Description
Books recommended for undergraduate and college libraries listed by Library of Congress Classification Numbers.
Total Quality Management
Author:
Publisher:
ISBN:
Category : Local government
Languages : en
Pages : 144
Book Description
Publisher:
ISBN:
Category : Local government
Languages : en
Pages : 144
Book Description
The Marketing Book
Author: Chartered Institute of Marketing
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 756
Book Description
This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 756
Book Description
This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice
American Book Publishing Record
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 364
Book Description
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 364
Book Description
Sustainable Marketing
Author: Donald A. Fuller
Publisher: SAGE Publications
ISBN: 1452221324
Category : Business & Economics
Languages : en
Pages : 409
Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The bookâ²s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Publisher: SAGE Publications
ISBN: 1452221324
Category : Business & Economics
Languages : en
Pages : 409
Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The bookâ²s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
JMR, Journal of Marketing Research
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 544
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 544
Book Description