Marketing Modernity PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Modernity PDF full book. Access full book title Marketing Modernity by Adam Arvidsson. Download full books in PDF and EPUB format.
Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134489897
Category : Social Science
Languages : en
Pages : 238
Get Book
Book Description
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134489897
Category : Social Science
Languages : en
Pages : 238
Get Book
Book Description
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author: Marianne E. Lien
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Get Book
Book Description
What 200 products can be made from a dead chicken?What should turkey really taste like?How can you make a ready-made meal appear less manufactured?How do you market a "folk-pizza"?This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer".Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.
Author: Pamela E. Swett
Publisher: Duke University Press
ISBN: 9780822340690
Category : Business & Economics
Languages : en
Pages : 396
Get Book
Book Description
DIVA historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology. /div
Author: Amelia Simpson
Publisher: Temple University Press
ISBN: 1439903530
Category : Performing Arts
Languages : en
Pages : 258
Get Book
Book Description
The Mega-Marketing of Gender, Race, and Modernity.
Author: Adam Arvidsson
Publisher: Psychology Press
ISBN: 9780415270441
Category : Education
Languages : en
Pages : 182
Get Book
Book Description
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
Author: Cheryl Krasnick Warsh
Publisher: UBC Press
ISBN: 0774824719
Category : Social Science
Languages : en
Pages : 304
Get Book
Book Description
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
Author: Daniel Biltereyst
Publisher: Routledge
ISBN: 1136642005
Category : History
Languages : en
Pages : 226
Get Book
Book Description
This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
Author: Helena Kubátová
Publisher: Univerzita Palackého v Olomouci
ISBN: 802445064X
Category : Social Science
Languages : en
Pages : 402
Get Book
Book Description
The aim of this monograph is to show the contexts in which ways of life are conducted in late modernity, the dimensions of life in late modernity we can identify and how we can descibe and understand them. The fundamental starting point of the monograph is the thesis that late modernity is characterized, amongst other factors, by large number of life forms and ways of life. The monograph is introduced with a chapter entitled Ways of Life in Late Modernity, in which the author attempts to define the concepts of way of life, lifestyle and life architecture, to outline different theoretical approaches to understanding way of life, and to define some characteristics of late modern ways of life. The monograph is further divided into three parts.
Author: Paola Bonifazio
Publisher: University of Toronto Press
ISBN: 1442669489
Category : Performing Arts
Languages : en
Pages : 322
Get Book
Book Description
Between 1948 and the end of the 1950s, Italian and American government agencies and corporations commissioned hundreds of short films for domestic and foreign consumption on topics such as the fight against unemployment, the transformation of rural and urban spaces, and the re-establishment of democratic regimes in Italy and throughout Europe. In Schooling in Modernity, Paola Bonifazio investigates the ways in which these sponsored films promoted a particular vision of modernization and industry and functioned as tools to govern the Italian people. The author uses extensive archival research and various theoretical approaches to examine the politics of sponsored filmmaking in postwar Italy. Among the many topics explored are target audiences and audience response, sources of funding, censorship, debates on cinematic realism, and the connections and differences between American and Italian strategies and styles of documentary filmmaking. Insightful and richly detailed, Schooling in Modernity shows the importance of these under-appreciated films in the postwar modernization process, the transition from Fascism to democracy, and Italy’s involvement in the Cold War.
Author: Corey Ross
Publisher: Oxford University Press on Demand
ISBN: 0199278210
Category : History
Languages : en
Pages : 441
Get Book
Book Description
Media and the Making of Modern Germany provides the first full account of the expansion of the mass media in Germany up to the Second World War, examining how the rise of film, radio, recorded music, popular press, and advertising fitted into the wider development of social, political, and cultural life.
