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Author: Peter Richmond
Publisher: Liverpool University Press
ISBN: 1846313511
Category : Architecture
Languages : en
Pages : 300
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Book Description
Architect, teacher, journalist, town planner and cultural entrepreneur, Sir Charles Reilly (1874–1948) was a leading figure of the early twentieth-century British architectural scene. Marketing Modernisms is the first book to take an in-depth look at Reilly’s career, tracing his evolving architectural ethos via a series of case studies of his built work. Among other issues, the author considers Reilly’s involvement in cultural enterprises such as the establishment of the Liverpool Repertory Theatre, his journalism, transatlantic links and town-planning theories. Reilly has been largely overlooked by writers of Modernist histories, but this book restores him to deserved prominence
Author: Peter Richmond
Publisher: Liverpool University Press
ISBN: 1846313511
Category : Architecture
Languages : en
Pages : 300
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Book Description
Architect, teacher, journalist, town planner and cultural entrepreneur, Sir Charles Reilly (1874–1948) was a leading figure of the early twentieth-century British architectural scene. Marketing Modernisms is the first book to take an in-depth look at Reilly’s career, tracing his evolving architectural ethos via a series of case studies of his built work. Among other issues, the author considers Reilly’s involvement in cultural enterprises such as the establishment of the Liverpool Repertory Theatre, his journalism, transatlantic links and town-planning theories. Reilly has been largely overlooked by writers of Modernist histories, but this book restores him to deserved prominence
Author: Kevin J. H. Dettmar
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 392
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Book Description
Examining the forms of promotion that occurred in the advertising departments of publishing houses, the editorial offices of literary magazines, and in the minds of modern writers, Marketing Modernisms brings to the fore little-known and often critically unpopular connections between canonical writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes and the commercial marketplace they engaged. The book's essays examine a range of provocative themes, including the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avante garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives.
Author: C. Mickalites
Publisher: Springer
ISBN: 0230391532
Category : Literary Criticism
Languages : en
Pages : 329
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Book Description
Examining work from Ford and Conrad's pre-war impressionism through Rhys's fiction of the late 1930s, the author shows how modernist innovation engages with transformations in early twentieth-century capitalism and tracks the ways in which modernist fiction reconfigures capitalist mythologies along the fault lines of their internal contradictions.
Author: Robert Jensen
Publisher: Princeton University Press
ISBN: 9780691029269
Category : Art
Languages : en
Pages : 380
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Book Description
In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective.
Author: John Xiros Cooper
Publisher: Cambridge University Press
ISBN: 1139456024
Category : Literary Criticism
Languages : en
Pages : 301
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Book Description
Many critics argue that the modernist avant-garde were always in opposition to the commercial values of market-driven society. For John Xiros Cooper, the avant-garde bears a more complex relation to capitalist culture than previously acknowledged. He argues that in their personal relationships, gender roles and sexual contacts, the modernist avant-garde epitomised the impact of capitalism on everyday life. Cooper shows how the new social, cultural and economic practices aimed to defend cultural values in a commercial age, but, in this task, modernism became the subject of a profound historical irony. Its own characterising techniques, styles and experiments, deployed to resist the new nihilism of the capitalist market, eventually became the preferred cultural style of the very market culture which the first modernists opposed. In this broad-ranging 2004 study John Xiros Cooper explores this provocative theme across a wide range of Modernist authors, including Joyce, Eliot, Stein and Barnes.
Author: Lise Jaillant
Publisher: Edinburgh University Press
ISBN: 1474417264
Category : Literary Criticism
Languages : en
Pages : 184
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Book Description
We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers' Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read "e;highbrow"e; movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from "e;high"e; to "e;low"e;) but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.
Author: Carey Mickalites
Publisher: Bloomsbury Publishing
ISBN: 1350248576
Category : Literary Criticism
Languages : en
Pages : 248
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Book Description
Arguing that contemporary celebrity authors like Zadie Smith, Ian McEwan, Martin Amis, Kazuo Ishiguro, Salman Rushdie, Eimear McBride and Anna Burns position their work and public personae within a received modernist canon to claim and monetize its cultural capital in the lucrative market for literary fiction, this book also shows how the corporate conditions of marketing and branding have redefined older models of literary influence and innovation. It contributes to a growing body of criticism focused on contemporary literature as a field in which the formal and stylistic experimentation that came to define a canon of early 20th-century modernism has been renewed, contested, and revised. Other critics have celebrated these renewals, variously arguing that contemporary literature picks up on modernism's unfinished aesthetic revolutions in ways that have expanded the imaginative possibilities for fiction and revived questions of literary autonomy in the wake of postmodern nihilism. While this is a compelling thesis, and one that rightly questions an artificial and problematic periodization that still lingers in academic criticism, those approaches generally fail to address the material conditions that structure literary production and the generation of cultural capital, whether in the historical development of modernism or its contemporary permutations. This book addresses this absence by proposing a materialist history of modernism's afterlives.
Author: Michael C. FitzGerald
Publisher: Univ of California Press
ISBN: 9780520206533
Category : Art
Languages : en
Pages : 334
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Book Description
Artists don't achieve financial success and critical acclaim during their lifetimes as a result of chance or luck. Michael FitzGerald's assiduously researched book documents Picasso's courting of dealers, critics, collectors, and curators as he established his reputation during the first forty years of the twentieth century. FitzGerald describes the care, patience, and resourcefulness invested by Paul Rosenberg, Picasso's dealer and close collaborator from 1918 to 1940, in building the financial value and public acceptance of Picasso's art. The book is based on and quotes generously from previously unpublished correspondence between Picasso and dealers, collectors, and museum curators.
Author: Ian Fillis
Publisher: Edward Elgar Publishing
ISBN: 178536457X
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Author: Douglas Mao
Publisher: Duke University Press
ISBN: 9780822337973
Category : Literary Criticism
Languages : en
Pages : 380
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Book Description
DIVCollection of essays on the ways in which modernist literature, film, and art transgressed the artistic and cultural norms we associate we "high" modernism./div
