Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780

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Author: Dr Tapan K Panda
Publisher: Taxmann Publications Private Limited
ISBN: 9356222215
Category : Education
Languages : en
Pages : 47

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This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Opening up of the Indian economy in the 90s • Entry of multinational companies across industries • Indian information technology space, leading the global change in the digital revolution The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features: • [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples. • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with thousands of students from different students of business schools across the globe o Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades o Reactions and responses of students have also been incorporated at different places in the book • [Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment • [Practical Application & On-field Projects] including internet-based project exercises and case studies to supplement conceptual inputs • [Unique Conceptual & Application Questions] on Indian Marketing The Book has 30 chapters divided into 8 Divisions. • Almost all the chapters end with Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases etc. • Division 1 is about Introduction to Marketing. This division is divided into two chapters which are: o Introduction to Marketing o Creating & Delivering Customer Values • Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: o Marketing Planning o Demand Measurement & Forecasting o Managing Information System & Marketing Research o The Environment for Marketing Decision • Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: o Consumer Behaviour o Organizational Buyer Behaviour o Market Segmentation, Targeting & Positioning • Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: o Managing the Product o The Marketing of Services o Management of New Product Development Process o Managing the Product Life Cycles o Managing Brands o Managing Packaging & Support Services • Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: o Developing Pricing Strategies & Programs o Pricing Applications • Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: o Managing Marketing Channels o Management of Logistics & Physical Distribution o Retail Management • Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: o Integrated Marketing Communication (IMC) o Advertising Management o Sales Promotion Management o Publicity & Public Relations o Sales Management o Direct Marketing • Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: o Marketing Organizations o Rural Marketing o High Technology Product Marketing o Digital Marketing

Author: Tapan K. Panda
Publisher:
ISBN: 9788174465115
Category :
Languages : en
Pages : 757

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Author: S. Ramesh Kumar
Publisher: Pearson Education India
ISBN: 9788131761397
Category : Marketing
Languages : en
Pages : 392

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Author: Pooja Deshmukh
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 256

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In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.

Author: BSR Moorthy, Dr Siva Kumar
Publisher: Archers & Elevators Publishing House
ISBN: 9388805577
Category : Antiques & Collectibles
Languages : en
Pages :

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Author: Dr. Amit Verma
Publisher: Book Rivers
ISBN: 9389914957
Category : Antiques & Collectibles
Languages : en
Pages : 481

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Author: R. Shanthi
Publisher: MJP Publisher
ISBN:
Category : Design
Languages : en
Pages : 674

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BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.

Author: Chief Editor (Author)- BIPLAB AUDDYA, Editor- Dr. Shobita. P. S, Dr. Birendra Kumar Chauhan, Dr. Vani Ramesh, SAKIRUL SAIKH, RUKHSAR PARVEEN, Dr. Minaxi S. Bhagwat
Publisher: The Hill Publication
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 169

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Multidisciplinary Research / Approach /Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present Book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: Exploring the Genetic Diversity of Plants: An Insight into Botanical Evolution, Environmental Degradation and Human Misery: A Discourse on Green Study in Makandaya’s The Coffer Dams, Impact of Self –Esteem on Attribution Style of Secondary School Students, Transforming HRM Practices: A Case Analysis of Digital Innovations and Automation in Human Resource Management, The Role of Emotional Intelligence in Enhancing Workplace Performance and Organizational Success, Closeness Centrality of Friendship and Lollipop Graphs, A Descriptive Study on Digital Marketing and its Impact on Consumer Behavior, VEGETABLE DYE: A BREIF REVIEW OF ITS EXTRACTION AND APPLICATION, Eccentricity centrality of complete, fan and wheel graphs, THEORETICAL CONCEPT OF INDIA’S SUSTAINABLE MARKETING, Solution of Volterra Integral Equations of Second kind via Tarig Transform, Metal Oxide Nanoparticles, The Present and Future Innovative Education practices in post-pandemic world for College students -Changes, Challenges and Opportunities, ESTIMATE TOTAL HARDNESS OF WATER BY EDTA TITRATION, Navigating Power Dynamics in the Face of Ethnic Conflict: A Study of 'Undaunted' by Zoya Phan, A STUDY ON IMPACT OF ENTREPRENEURSHIP AND INNOVATION FOR STARTUP, A Study on Customer Attitudes towards Mutual Fund in Puducherry Region, Role of E- Learning in Indian Education System, A STUDY ON GROWTH OF ISLAMIC FINANCE AND PROFIT SHARING SYSTEM OF ISLAMIC FINANCE, A Study About The Financial Growth Of The Indian Automobile Industry With Special Reference To Maruti Suzuki, DEMONETISATION IN INDIA: ROLE OF ACCOUNTANTS, Study of fostering an entrepreneurial spirit amongst the students of higher educational institutes, Veer Savarkar’s Literary Works: A Window Into his Philosophy, A STUDY ON THE CHALLENGES IN USING SECONDARY DATA FOR RESEARCH, A Report on : The Reliability of Covid-19 Vaccination to Improve the Immunity in India. Thanks to The Hill Publication, all Editors and all Research Paper Contributors of this Book {Innovation of Multidisciplinary Research in Present and Future Time (Volume-4}.

Author: Sruthi.S, Dr Nitu Maurya, Er Yogendra kumar, M Praneesh
Publisher: Archers & Elevators Publishing House
ISBN: 9390996600
Category : Antiques & Collectibles
Languages : en
Pages : 324

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