Handbook of Marketing Decision Models PDF Download
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Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782133
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782133
Category : Business & Economics
Languages : en
Pages : 621
Get Book Here
Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author: Rajagopal
Publisher: IGI Global
ISBN: 1466640952
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Author: Fausto Pedro García Márquez
Publisher: BoD – Books on Demand
ISBN: 1838800999
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Application of Decision Science in Business and Management is a book where each chapter has been contributed by a different author(s). The chapters introduce and demonstrate a decision-making theory to practice case studies. It demonstrates key results for each sector with diverse real-world case studies. Theory is accompanied by relevant analysis techniques, with a progressive approach building from simple theory to complex and dynamic decisions with multiple data points, including big data, lot of data, etc. Computational techniques, dynamic analysis, probabilistic methods, and mathematical optimization techniques are expertly blended to support analysis of multi-criteria decision-making problems with defined constraints and requirements. The book provides an interface between the main disciplines of engineering/technology and the organizational, administrative, and planning abilities of decision making. It is complementary to other sub-disciplines such as economics, finance, marketing, decision and risk analysis, etc.
Author: Simon French
Publisher: Cambridge University Press
ISBN: 0521883342
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
A multi-disciplinary exploration of how we can help decision makers to deliberate and make better decisions.
Author: Dinçer, Hasan
Publisher: IGI Global
ISBN: 1799825604
Category : Business & Economics
Languages : en
Pages : 646
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Book Description
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author: David W. Cravens
Publisher: McGraw-Hill/Irwin
ISBN: 9780256055474
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
Author: John D. C. Little
Publisher: Palala Press
ISBN: 9781379109389
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Pinto, Filipe Mota
Publisher: IGI Global
ISBN: 1799829650
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Author: Greg W. Marshall
Publisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0
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Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author: Jeffrey D. Camm
Publisher: South Western Educational Publishing
ISBN: 9780324007152
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The focus of this book is on using data and spreadsheet models effectively for the analysis of business problems and decision making. Included are discussions of building good spreadsheet models; data collection, visualization, and statistical analysis; forecasting; optimization using Excel Solver; decision and risk analysis; and simulation using Crystal Ball add-in for Excel and Arena BE. The principal focus is on gaining insight and intuition for better decisions, with applications in operations planning, finance, and marketing.
