Marketing Management, 2nd Edition PDF Download
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Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
ISBN: 8125942599
Category : Business & Economics
Languages : en
Pages : 969
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Book Description
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
ISBN: 8125942599
Category : Business & Economics
Languages : en
Pages : 969
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Book Description
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 1136939652
Category : Business & Economics
Languages : en
Pages : 551
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Book Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.
Author: Alan Zimmerman
Publisher: Routledge
ISBN: 1135079676
Category : Business & Economics
Languages : en
Pages : 683
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Book Description
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author: Greg W. Marshall
Publisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0
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Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author: David Gilbert
Publisher: Pearson Education India
ISBN: 9788177588255
Category : Marketing
Languages : en
Pages : 476
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Book Description
Author: Rochelle Grayson
Publisher: John Wiley & Sons
ISBN: 1119713269
Category :
Languages : en
Pages : 386
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Book Description
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author: Johanne Brunet
Publisher:
ISBN: 9782896321056
Category : Marketing
Languages : en
Pages : 418
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Book Description
Author: Peter Mudie
Publisher: Routledge
ISBN: 0750635940
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.
Author: Peter R. Dickson
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 856
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Book Description
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Author: Dawn Iacobucci
Publisher: Cengage Learning
ISBN: 9780357635087
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.
