Marketing in the Federal Republic of Germany and West Berlin PDF Download
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: U.S. Dept. of Commerce. International Trade Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 49
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Author: United States. Office of International Marketing. Western Europe Division Staff
Publisher:
ISBN:
Category :
Languages : en
Pages : 43
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Book Description
Author: Velizar Stanoyevitch
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 48
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Author: British Overseas Trade Board
Publisher:
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Category :
Languages : en
Pages :
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Author: United States. Bureau of International Commerce
Publisher:
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Category :
Languages : en
Pages : 8
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Author: Pamela Swett Leighninger
Publisher: Duke University Press
ISBN: 0822390353
Category : History
Languages : en
Pages : 387
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Book Description
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Author: United States. Building Supplies and Equipment Mission to Germany
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 34
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Book Description
Author: Jeffrey Anderson
Publisher: Berghahn Books
ISBN: 0857458574
Category : History
Languages : en
Pages : 434
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Book Description
The fall of the Berlin Wall and the unification of East and West Germany in 1989/90 were events of world-historical significance. The twentieth anniversary of this juncture represents an excellent opportunity to reflect upon the evolution of the new Berlin Republic. Given the on-going significance of the country for theory and concept–building in many disciplines, an in-depth examination of the case is essential. In this volume, unique in its focus on all aspects of contemporary Germany - culture, historiography, society, politics and the economy - top scholars offer their assessments of the country’s performance in these and other areas and analyze the successes and continued challenges.
