Author: William D. Coale
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
Book Description
Marketing in Pakistan
Author: William D. Coale
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24
Book Description
Marketing in Pakistan
Author: Monroe Aderhold
Publisher:
ISBN:
Category : Pakistan
Languages : en
Pages : 20
Book Description
Publisher:
ISBN:
Category : Pakistan
Languages : en
Pages : 20
Book Description
Essentials of Modern Marketing
Author: Philip Kotler
Publisher:
ISBN:
Category :
Languages : en
Pages : 459
Book Description
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Publisher:
ISBN:
Category :
Languages : en
Pages : 459
Book Description
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Marketing in Pakistan
Author: United States. International Trade Administration
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Report on the Marketing of Tobacco in Pakistan
Author: Pakistan. Cooperation and Marketing Dept
Publisher:
ISBN:
Category : Tobacco industry
Languages : en
Pages : 147
Book Description
Publisher:
ISBN:
Category : Tobacco industry
Languages : en
Pages : 147
Book Description
Soap & Soul
Author: Javed Jabbar
Publisher:
ISBN: 9789694071749
Category : Advertising
Languages : en
Pages : 412
Book Description
Publisher:
ISBN: 9789694071749
Category : Advertising
Languages : en
Pages : 412
Book Description
Agricultural Marketing in Pakistan
Author: Hameed M. Farooqui
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 264
Book Description
Publisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 264
Book Description
Successful International Marketing Begins at Home, an Introduction
Author: Peter M. Banting
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 92
Book Description
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 92
Book Description
Report on the Marketing of Dates in Pakistan
Author: Pakistan. Cooperation and Marketing Department
Publisher:
ISBN:
Category : Date
Languages : en
Pages : 31
Book Description
Publisher:
ISBN:
Category : Date
Languages : en
Pages : 31
Book Description
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.