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Author: Nonyelu G. Nwokoye
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Author: Nonyelu G. Nwokoye
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Author: Nigeria. Federal Ministry of Education
Publisher:
ISBN: 9789780541774
Category :
Languages : en
Pages : 27
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Book Description
Author: Dorothy L. Lutter
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 40
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Book Description
Author: Julius O. Onah
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 320
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Book Description
Author: Rodney P. Rydlun
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 40
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Book Description
Author: Nonyelu G. Nwokoye
Publisher:
ISBN: 9789781752964
Category : Marketing
Languages : en
Pages : 338
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Book Description
Author: George Tesar
Publisher: Routledge
ISBN: 1135096198
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Author: Okonkwo Onuigbo
Publisher:
ISBN:
Category : Communication in politics
Languages : en
Pages : 244
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Book Description
Author: Chartered Institute of Marketing of Nigeria
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 106
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Book Description
Author: David Kingsbury Smith
Publisher:
ISBN: 9789780292959
Category : Marketing
Languages : en
Pages : 688
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Book Description
