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Author: Latifa Louraoui
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: Latifa Louraoui
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 28
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Book Description
Author: Alla, Lhoussaine
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 556
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Book Description
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.
Author: Carola Richter
Publisher: Open Book Publishers
ISBN: 1800640625
Category : Language Arts & Disciplines
Languages : en
Pages : 366
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Book Description
This volume provides a comparative analysis of media systems in the Arab world, based on criteria informed by the historical, political, social, and economic factors influencing a country’s media. Reaching beyond classical western media system typologies, Arab Media Systems brings together contributions from experts in the field of media in the Middle East and North Africa (MENA) to provide valuable insights into the heterogeneity of this region’s media systems. It focuses on trends in government stances towards media, media ownership models, technological innovation, and the role of transnational mobility in shaping media structure and practices. Each chapter in the volume traces a specific country’s media – from Lebanon to Morocco – and assesses its media system in terms of historical roots, political and legal frameworks, media economy and ownership patterns, technology and infrastructure, and social factors (including diversity and equality in gender, age, ethnicities, religions, and languages). This book is a welcome contribution to the field of media studies, constituting the only edited collection in recent years to provide a comprehensive and systematic overview of Arab media systems. As such, it will be of great use to students and scholars in media, journalism and communication studies, as well as political scientists, sociologists, and anthropologists with an interest in the MENA region.
Author:
Publisher: Oxford Business Group
ISBN: 1902339762
Category :
Languages : en
Pages : 269
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Book Description
Author: Harlan E. Spotts
Publisher: Springer
ISBN: 3319118455
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Joe Tidd
Publisher: John Wiley & Sons
ISBN: 1118457234
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors. The text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test-bank questions.
Author:
Publisher: Chronicle Books
ISBN: 0811877388
Category : Cooking
Languages : en
Pages : 227
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Book Description
Presents an introduction to the food of Morocco, with eighty recipes for appetizers, tangine, coucous dishes, and stuffed pastries, along with a discussion of the country's history and diverse culinary culture.
Author:
Publisher: Oxford Business Group
ISBN: 1907065075
Category :
Languages : en
Pages : 263
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Book Description
Author: Raphael Chijioke Njoku
Publisher: Bloomsbury Publishing USA
ISBN: 0313038430
Category : Social Science
Languages : en
Pages : 177
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Book Description
Moroccan culture today is a blend of Berber, African, Arab, Jewish, and European influences in an Islamic state. Morocco's strategic position at the tip of North Africa just below Spain has brought these cultures together through the centuries. The parallels with African and Middle Eastern countries and other Muslim cultures are drawn as the major topics are discussed, yet the uniqueness of Moroccan traditions, particularly those of the indigenous Berbers, stand out. The narrative emphasizes the evolving nature of the storied subcultures. With more exposure to Western-style education and pop culture, the younger generations are gradually turning away from the strict religious observances of their elders. General readers finally have a substantive resource for information on a country most known in the United States for the Humphrey Bogart classic Casablanca, images of the souks (markets), hashish, and Berber rugs. The strong introduction surveys the people, land, government, economy, educational system, and history. Most weight is given to modern history, with French colonial rule ending in 1956 and a succession of monarchs since then. The discussion of religion and worldview illuminates the Islamic base and Jewish communities but is also notable for the discussion of Berber beliefs in spirits. In the Literature and Media chapter, the oral culture of the Berbers and the new preference for Western-style education and use of French and even English are highlights. The Moroccans are renowned as skilled artisans, and their products are enumerated in the Art and Architecture/Housing chapter, along with the intriguing descriptions of casbahs and old quarters in the major cities. Moroccans are hospitable and family oriented, which is reflected in descriptions of their cuisine and social customs. Moroccan women seem to be somewhat freer than others in Muslim countries but the chapter on Gender Roles, Marriage, and Family shows that much progress is still needed. Ceremonies and celebrations are important cultural markers that bring communities together, and a wealth of religious, national, and family rites of passage, with accompanying music and dance, round out the cultural coverage.
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 644
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Book Description
