Marketing in Canada PDF Download
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Author: Kenneth L. Fernandez
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 40
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Book Description
Author: Kenneth L. Fernandez
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 40
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 72
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Book Description
Author: René Y. Darmon
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 994
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Book Description
Author: William A. Delphos
Publisher: DIANE Publishing
ISBN: 0788123610
Category :
Languages : en
Pages : 184
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Book Description
Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!
Author: Brenda L. Pritchard
Publisher:
ISBN: 9780433472131
Category : Advertising laws
Languages : en
Pages : 540
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Book Description
Author: William Wray Carney
Publisher: University of Alberta
ISBN: 1772126519
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Author: Keith J. Tuckwell
Publisher: Scarborough, Ont. : Prentice-Hall Canada
ISBN: 9780135044322
Category : Business & Economics
Languages : en
Pages : 800
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Book Description
Author: Norm O'Reilly
Publisher: Human Kinetics
ISBN: 1718200951
Category : Sports & Recreation
Languages : en
Pages : 402
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Book Description
The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Keith J. (Keith John) Tuckwell
Publisher: Scarborough, Ont. : Prentice-Hall Canada
ISBN: 9780131176645
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Ian McDougall
Publisher: James Lorimer & Company
ISBN: 9780888625892
Category : History
Languages : en
Pages : 174
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Book Description
Written in the early 1980s, author I.A. McDougall shows that as an import-dependent country, Canada was ill-prepared for possible disruptions in its oil supply. McDougall envisioned a future in which superpower rivalry over dwindling world reserves, coupled with rationing of supply by OPEC members and volatility in the Persian Gulf, would make Canada's dependence on foreign oil increasingly precarious. He asserted that the contemporary Liberal government's National Energy Program was a usueful first step in promotion an independent energy strategy. Marketing Canada's Energy is a passionate addition to the lively debate over Canada's independence during the 1980s.
