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Author: Dr Phil McManus
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409490076
Category : Social Science
Languages : en
Pages : 224
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Book Description
How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.
Author: Dr Phil McManus
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409490076
Category : Social Science
Languages : en
Pages : 224
Get Book Here
Book Description
How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.
Author: Katrina McCarter
Publisher: Katrina McCarter
ISBN: 9780994634108
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
Author: Padma Viswanathan
Publisher: HMH
ISBN: 0547350724
Category : Fiction
Languages : en
Pages : 641
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Book Description
A “superbly done” novel of a woman, her family, and a village in India that “makes a vanished world feel completely authentic” (Booklist). Sivakami was married at ten, widowed at eighteen, and left with two children. According to the dictates of her caste, her head is shaved and she puts on widow’s whites. From dawn to dusk, she is not allowed to contaminate herself with human touch, not even to comfort her small children. Sivakami dutifully follows custom, except for one defiant act: She moves back to her dead husband’s house to raise her children. There, her servant Muchami, a closeted gay man who is bound by a different caste’s rules, becomes her public face. Their singular relationship holds three generations of the family together through the turbulent first half of the twentieth century, as India endures great social and political change. But as time passes, the family changes, too; Sivakami’s son will question the strictures of the very beliefs that his mother has scrupulously upheld. The Toss of a Lemon is heartbreaking and exhilarating, profoundly exotic yet utterly recognizable in evoking the tensions that change brings to every family.
Author: Philip Kotler
Publisher: Pearson Higher Education AU
ISBN: 1486001777
Category : Business & Economics
Languages : en
Pages : 743
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Book Description
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author: Rajendra Nargundkar
Publisher: Excel Books India
ISBN: 9788174466280
Category :
Languages : en
Pages : 284
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Book Description
This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
Author: Brady Michaels
Publisher: NewSouth
ISBN: 9781742235417
Category : Photography
Languages : en
Pages : 0
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Book Description
Once upon a simpler time, hand-painted and hand-crafted signs brought color and vibrancy to Australian towns and cities -- advertising everything from dining rooms, milk bars, and CWA halls to Peter's ice cream, oatmeal, stout, Chinese restaurants, and Shelley's famous drinks. Now faded and slowly disappearing, they tell the story of life over two centuries, recording a distinctly Australian vernacular language. A keen photographer of the everyday, Brady Michaels has recorded an impressive array of signs from across Australia -- from the earliest ads for household goods and services, to more recent but now defunct video lending libraries and internet cafés. These beautifully composed and nostalgic images are accompanied by brief commentary by Dale Campisi, who ponders the significance of these fading and disappearing signs -- artful, kitsch, and at times hilarious -- lovingly preserved through Brady's lens.
Author: Ross Brennan
Publisher: Bloomsbury Publishing
ISBN: 0230374042
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 1351714805
Category : Travel
Languages : en
Pages : 644
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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Author: Robert Bennet Lemmon
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 70
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Book Description
Author: Susanna Jaray
Publisher: Career FAQs
ISBN: 192110614X
Category : Marketing
Languages : en
Pages : 165
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Book Description
As the most creative corner of the business world, a career in marketing will have you at the centre of creating ideas for new products and services. Profiling a diverse range of industry professionals, insider tips and information on how to get your qualifications.
