Marketing in Developing Countries (RLE Marketing) PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing in Developing Countries (RLE Marketing) PDF full book. Access full book title Marketing in Developing Countries (RLE Marketing) by G. Kindra. Download full books in PDF and EPUB format.
Author: G. Kindra
Publisher: Routledge
ISBN: 1317646703
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: G. Kindra
Publisher: Routledge
ISBN: 1317646703
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: Ruby Roy Dholakia
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120337824
Category : Business & Economics
Languages : en
Pages : 316
Get Book Here
Book Description
This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.
Author: Joanna Kinsey
Publisher: Palgrave
ISBN: 9780333421161
Category : Business & Economics
Languages : en
Pages : 374
Get Book Here
Book Description
Author: John Z. Kracmar
Publisher: Greenwood
ISBN:
Category : Marketing research
Languages : en
Pages : 346
Get Book Here
Book Description
Author: Gurprit S. Kindra
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 259
Get Book Here
Book Description
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
Get Book Here
Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author: Martin Kriesberg
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 108
Get Book Here
Book Description
Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and set priorities for AID/USDA efforts. Major topics covered include key considerations in marketing policies, marketing enterprises and the flow of resources into marketing functions, nutrition and marketing food for the needy, efficiency in the marketing system, regional experiences in marketing problems and priorities, and approaches to technical assistance. There was a consensus that marketing problems need to be dealt with on an integrated national basis which serves producers, consumers, and national development goals. A number of specific areas of activity were given high priority: 1) better identification of technical assistance and research needs in marketing; 2) improvement of marketing management capability; and 3) providing more adequate marketing information for consumers, producers, and distributors.
Author: John Cave Abbott
Publisher: Food & Agriculture Org.
ISBN: 9789251014271
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
Author: Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 436
Get Book Here
Book Description
Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.
Author: Martin Kriesberg
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 100
Get Book Here
Book Description
