Marketing from the Trenches

Marketing from the Trenches PDF Author: Rudolf J. Waldner
Publisher: Gotham City Pub
ISBN: 9780978989309
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
Through anecdotes, real-life experiences, and documented growth trends, the book reveals to readers proven methods that will grow their business.

Marketing from the Trenches

Marketing from the Trenches PDF Author: Rudolf J. Waldner
Publisher: Gotham City Pub
ISBN: 9780978989309
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
Through anecdotes, real-life experiences, and documented growth trends, the book reveals to readers proven methods that will grow their business.

Self-Publishing and Marketing from the Trenches

Self-Publishing and Marketing from the Trenches PDF Author: Peter H. Zindler
Publisher: Innovo Publishing, LLC
ISBN: 1936076063
Category : Christian-owned business enterprises
Languages : en
Pages : 100

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Book Description
Self-Publishing And Marketing From The Trenches will help guide you away from the pitfalls and money traps that await the self-published writer. It will maximize your budget, save you time, and help you publish professional books, ebooks, and audio books in the global market. With 30 years in the trenches and several publications to his credit, Peter H. Zindler presents invaluable self-publishing insights, tips, and recommendations, so don't miss out. Learn how to join the ranks of great self-published writers like Hemingway, Twain, Kipling, Shaw, Byron, L'Amour, and Zane Grey. The Internet and other new technologies have leveled the publishing and marketing playing fields. All writers have the opportunity to become globally published authors. This year, new self-published titles outnumbered traditionally published titles. Digital ebooks and audio books are on the rise and are critical to selfpublished writers. Self-publishing is a key advantage for gaining access to agents and traditional publishers. "You got me really excited about self-publishing as a first choice for publishing...." Jeremy Scott Golden "I was very glad to attend your workshop, and I am most encouraged to self-publish." Ann Wadsworth Peter H. Zindler has authored several books, stage plays, radio shows, newspaper articles, and TV pilots. He and his wife also founded their own publishing company, David Bauer Press. His books have won several awards, and he wrote, produced, and directed a children's radio show in Los Angeles for a year. Three years after taking over a Christian critique group, four new writers became published, and the group had 13 books published in total. He is an impassioned speaker with a heart to see unknown writers realize their dreams and visions through the published word. He is also an associate minister for A Touch From Above Ministries in Ramona, California.

Truth from the Trenches

Truth from the Trenches PDF Author: Mark Settle
Publisher: Routledge
ISBN: 1351779559
Category : Business & Economics
Languages : en
Pages : 213

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Book Description
The IT management profession is not for the faint of heart. Anyone who has worked in this field is familiar with the unique (and borderline impossible) challenges of keeping pace with technological innovation while maintaining legacy systems, reskilling existing staff members and operating on shrinking budgets. Truth from the Trenches passes on the hard-won leadership lessons that six-time CIO Mark Settle gained over years of working in IT management. Settle describes the key constituencies that an IT leader needs to influence, seduce, leverage, and manage to be successful. His practical recommendations will allow readers to improve their organizational impact and accelerate their career advancement. In a sector where competency stems not from formal certification but on-the-job learning, Truth from the Trenches is a valuable and unique resource that is based on Settle’s deep experience working in a wide variety of industries. By applying Settle’s strategies, IT leaders will be able to avoid common pitfalls, save themselves from wasting time and on hopeless initiatives, and successfully do battle with the people issues, financial challenges, customer problems and technology opportunities they confront on a daily basis.

Lean from the Trenches

Lean from the Trenches PDF Author: Henrik Kniberg
Publisher: Pragmatic Bookshelf
ISBN: 1680503766
Category : Computers
Languages : en
Pages : 239

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Book Description
You know the Agile and Lean development buzzwords, you've read the books. But when systems need a serious overhaul, you need to see how it works in real life, with real situations and people. Lean from the Trenches is all about actual practice. Every key point is illustrated with a photo or diagram, and anecdotes bring you inside the project as you discover why and how one organization modernized its workplace in record time. Lean from the Trenches is all about actual practice. Find out how the Swedish police combined XP, Scrum, and Kanban in a 60-person project. From start to finish, you'll see how to deliver a successful product using Lean principles. We start with an organization in desperate need of a new way of doing things and finish with a group of sixty, all working in sync to develop a scalable, complex system. You'll walk through the project step by step, from customer engagement, to the daily "cocktail party," version control, bug tracking, and release. In this honest look at what works--and what doesn't--you'll find out how to: Make quality everyone's business, not just the testers. Keep everyone moving in the same direction without micromanagement. Use simple and powerful metrics to aid in planning and process improvement. Balance between low-level feature focus and high-level system focus. You'll be ready to jump into the trenches and streamline your own development process.

Web Marketing That Works

Web Marketing That Works PDF Author: Adam Franklin
Publisher: John Wiley & Sons
ISBN: 0730309304
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

City Trenches

City Trenches PDF Author: Ira Katznelson
Publisher: Pantheon
ISBN: 0307833402
Category : Political Science
Languages : en
Pages : 360

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Book Description
The urban crisis of the 1960s revived a dormant social activism whose protagonists placed their hoped for radical change and political effectiveness in community action. Ironically, the insurgents chose the local community as their terrain for a political battle that in reality involved a few strictly local issues. They failed to achieve their goals, Ira Katznelson argues, not so much because they had chosen their ground badly but because the deep split of the American political landscape into workplace politics and community politics defeats attempts to address grievances or raise demands that break the rules of bread-and-butter unionism on the one hand or of local politics on the other. A fascinating record of the encounter between today’s reformers—the community activists—and the powers they challenge. City Trenches is also a probing analysis of the causes of urban instability. Katznelson anatomizes the unique workings of the American urban system which allow it to contain opposition through “machine” politics and, as a last resort, institutional innovation and co-optation, for example, the authorities’ own version of decentralization used in the 1960s as a counter to a “community control.” Washington Heights–Inwood, a multi-ethnic working-class community in northern Manhattan, provides the setting for an absorbing close-up view of the historical evolution of local politics: the challenge to the system in the 1960s and its reconstitution in the 1970s.

Proven in the Trenches

Proven in the Trenches PDF Author: Ron Carson
Publisher: Harriman House Limited
ISBN: 085719805X
Category : Business & Economics
Languages : en
Pages : 162

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Book Description
The face of financial services has evolved – and, along with it, the very nature of financial advice. In an increasingly complex world where people are starving for someone they can trust, the time has come for financial advisors to rise to the occasion and reinvent the value they provide to better serve their clients. Of course, to make this evolutionary leap, advisors require a proven, time-tested strategy. A methodology established by one of the most successful advisors in the country and backed by decades of real-world application among thousands of advisors across the country. In Proven in the Trenches: 11 Principles to Maximize Advisor Value and Transform Your Firm’s Future, advisors will receive an actionable game plan touching on the core dimensions of a highly-functioning financial services firm: • Understanding Investor Behavior • Blueprinting Your Life and Your Business • Attracting Talent by Growing Your Own • Putting Process Behind Your People • Building a Brand that Connects and Converts • Wealth Planning and What It Takes to Revive Advisor Value • Creating a Compelling Client Experience • Evaluating Partnerships • Attracting New Clients and the Art of Ethical Persuasion • Plotting Your Succession • Making the Shift from Advisor to CEO

Mergers and Acquisitions Playbook

Mergers and Acquisitions Playbook PDF Author: Mark A. Filippell
Publisher: John Wiley & Sons
ISBN: 0470627530
Category : Business & Economics
Languages : en
Pages : 341

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Book Description
The ultimate "tricks of the trade" guide to mergers and acquisitions Mergers and Acquisitions Playbook provides the practical tricks of the trade on how to get maximum value for a middle-market business. This book uniquely covers how to prepare for a sale, how to present the business most positively, and how to control the sale timetable. Written in a straight-talking style Provides the tricks of the trade on how to get maximum value for a middle-market business Shows how the sellers can take capitalize their inherent "unfair advantages" Examines the differences between "value" and "currency" Explains how to handle bankruptcy and distress company sales Offers tips on managing your lawyers in the documentation process Filled with empirical examples of successful-and unsuccessful-techniques, this practical guide takes you through every step of the M&A process, from how to manage confidentiality, how to create competition (or the impression of competition), to what to do once the deal is closed.

Lads

Lads PDF Author: Martin Taylor
Publisher: Bloomsbury Academic
ISBN: 9780715631454
Category : English poetry
Languages : en
Pages : 0

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Book Description
A remarkable anthology, including many largely unknown poems from the trenches, in which Martin Taylor illustrates the extraordinary range of emotions generated by the horror of the First World War and the experience of trench warfare.

The Real Business 101

The Real Business 101 PDF Author: Jim Sobeck
Publisher: CreateSpace
ISBN: 9781495455995
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
The Real Business 101: Lessons From the Trenches is a collection of business tips from a serial entrepreneur covering all phases of running a business. These tips are based on a successful 40 year career running several types of businesses from start-ups to turnarounds to growing an already successful business. Tips include hiring, firing, doing acquisitions, sales, marketing, and much more