Marketing for the Digital Era:The Digital Marketing Cookbook PDF Download
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Author: Anurag Lala
Publisher: Anurag Lala
ISBN:
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
This book aims to provide a comprehensive guide to digital marketing and its various components. In today's world, digital marketing has become an essential tool for businesses to reach their target audience effectively. As technology evolves, so do the methods of marketing, and digital marketing has emerged as the new era of marketing. This book delve into the building blocks of digital marketing like traffic building, digital marketing tools, search engine optimization, content marketing, and much more. The book is designed to be a cookbook-style guide to digital marketing, providing practical advice and real-life examples to help you understand the concepts and apply them in your marketing campaigns. Each chapter is organized in a step-by-step format, providing clear and concise instructions on how to implement various digital marketing techniques.
Author: Anurag Lala
Publisher: Anurag Lala
ISBN:
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
This book aims to provide a comprehensive guide to digital marketing and its various components. In today's world, digital marketing has become an essential tool for businesses to reach their target audience effectively. As technology evolves, so do the methods of marketing, and digital marketing has emerged as the new era of marketing. This book delve into the building blocks of digital marketing like traffic building, digital marketing tools, search engine optimization, content marketing, and much more. The book is designed to be a cookbook-style guide to digital marketing, providing practical advice and real-life examples to help you understand the concepts and apply them in your marketing campaigns. Each chapter is organized in a step-by-step format, providing clear and concise instructions on how to implement various digital marketing techniques.
Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119660491
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Author: Thomas J. Donohoe
Publisher: Koehler Books
ISBN: 9781633939509
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408156768
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Author: Raja Rajamannar
Publisher: HarperCollins Leadership
ISBN: 1400224039
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Author: Stewart Brand
Publisher: Anchor
ISBN:
Category : Computers
Languages : en
Pages : 232
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Book Description
Author: Cliff Allen
Publisher: Wiley
ISBN: 9780471183310
Category : Computers
Languages : en
Pages : 436
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Book Description
The tools, templates, and training to put your catalog online As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.
Author: Michelle Phillipov
Publisher: Taylor & Francis
ISBN: 1000820777
Category : Social Science
Languages : en
Pages : 100
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Book Description
This book explores the new theoretical and political questions raised by food TV’s digital transformation. Bringing together analyses of food media texts and platform infrastructures—from streaming and catch-up TV to YouTube and Facebook food videos—it shows how new textual conventions, algorithmic practices, and market logics have redrawn the boundaries of food TV and altered the cultural place of food, and food media, in a digital era. With case studies of new and rerun television and emerging online genres, Digital Food TV considers what food television means at the current moment—a time when on-screen digital content is rapidly proliferating and televisual platforms and technologies are undergoing significant change. This book will appeal to students and scholars of food studies, television studies, and digital media studies.
Author: Allegra Goodman
Publisher: Dial Press
ISBN: 0679603816
Category : Fiction
Languages : en
Pages : 417
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Book Description
NATIONAL BESTSELLER Emily and Jessamine Bach are opposites in every way: Twenty-eight-year-old Emily is the CEO of Veritech, twenty-three-year-old Jess is an environmental activist and graduate student in philosophy. Pragmatic Emily is making a fortune in Silicon Valley, romantic Jess works in an antiquarian bookstore. Emily is rational and driven, while Jess is dreamy and whimsical. Emily’s boyfriend, Jonathan, is fantastically successful. Jess’s boyfriends, not so much. National Book Award finalist and New York Times bestselling author Allegra Goodman has written a delicious novel about appetite, temptation, and holding on to what is real in a virtual world: love that stays.
Author: Peter Verhasselt
Publisher: Die Keure Publishing
ISBN: 2874035378
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
How to build winning digital products today? In this book, the authors explore what it takes to build winning digital products today. They focus on the idea that one should stop building software, and build digital services instead, effectively combining Hyperscale and Microcare: the ability to establish an intimate relationship with each and every of your thousands of users. The authors discuss the capabilities and processes you need to build such digital services. They zoom in on the kinds of assets you need to develop, and that will greatly influence the valuation, all supported with practical advice and real world examples. Discover a guide with practical advices and real world examples to build digital services and create relashionship with users. EXTRAIT As any cookbook, this work contains recipes, ingredient descriptions and best practices. To us – both amateur chefs – a flaw of most kitchen guides is the focus on lists and the weak insight they bring about the basic mechanisms. The process behind a tricky recipe like sauce Hollandaise is an emulsion between an oil and an aqueous component: butter and lemon juice are bound by egg yolk, used as an emulsifier. Digital entrepreneurship (cook) books show the same weakness. They distill guide-lines without linking them to the root mechanisms in digital. We base our recipes on these mechanisms. To explain them, we tell the story through the arrival of three digital paradoxes. Paradoxes intrigue, trigger curiosity, and animate a discussion between peers. That’s why they are excellent starting material to reason about a world in change. À PROPOS DE L'AUTEUR Peter Verhasselt coaches technology companies in optimizing their Product Management, Business Plan and Go-to-Market strategy. Before joining Sirris, Peter worked for industrial companies in Sales and Product Management, Field Service and R&D. Peter has degrees in Engineering, Law, Economics and Management. Nick Boucart is a mentor, coach and regular speaker on topics like Cloud, SaaS, Data Driven Product Management and Software Engineering. He’s an interim CTO for a number of startups. Prior to working at Sirris, Nick was a software engineer at LMS International and EMC.
