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Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Dimitrios Buhalis
Publisher: Springer Science & Business Media
ISBN: 3709163730
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
During the last couple of years we learned that infonnation and communication technologies have to be seen as key factors for the success in various industries. Especially in tourism it became evident, that missing the developments in this sector could not only be fatal for the unfolding of the businesses, but also unrenouncable in order to withstand in competition. The objective of ENTER is to show the chance that infonnation technology offers for all participants in the touristic competition to act successfully in permanently changing infonnation environments. It reflects the important role of infonnation technologies in this field. Within the last six years ENTER united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and infonnation technology. The conferences scope is to provide an international platfonn to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The various points of view of all the participants in workshops, reports and discussions always lead to most interesting perceptions.
Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 438
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Book Description
Author: Silvia Sivera
Publisher: Editorial UOC
ISBN: 8491161414
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author:
Publisher:
ISBN:
Category : Argentina
Languages : en
Pages : 88
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Book Description
Author: Gonzalo Brujó
Publisher: Editorial Almuzara
ISBN: 8483563800
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Author: Sarah M. Hall
Publisher: Gale Cengage
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 632
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Book Description
This reference provides information on European companies publishing valuable new books on subjects such bibliography, natural science, Middle Eastern studies, the environment and other areas not covered by more general publishers. It covers 4000 specialized European publishers in 25 countries, including the EEC and the rest of Europe, Scandinavia and Eastern Europe. Entries are arranged alphabetically under one or more of 50 specialized areas, including architecture and design, education and textbooks, science fiction and women's studies. Details provided include: complete contact information; ownership; imprints; distributors; number of employees; number of titles published each year; and language(s) of publication.
Author:
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 990
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Book Description
Author: Josep Alet
Publisher: ESIC Editorial
ISBN: 9788473565226
Category : Business & Economics
Languages : es
Pages : 494
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Book Description
Marketing Directo e Interactivo es el manual de referencia para profesionales y para estudiantes que estábamos esperando en este campo actual y fundamental del marketing actual y del futuro. A la garantía de su anterior libro como manual de referencia en marketing directo en España, ahora añade los cambios del entorno en medios, tecnología y comportamiento del consumidor, con una estructuración muy clara y con ejemplos de máxima actualidad. Profundiza en las bases necesarias para el éxito, como guía útil de cómo captar y cultivar clientes con campañas eficaces y funcionamiento impecable de la empresa, a medida de sus necesidades y deseos cada vez mayores. “Este gran Maestro nos cuenta en su libro ‘La esencia’, lo que hay que aplicar en el día a día en cada una de nuestras empresas.” Elena Gómez, Presidenta de la Federación de Comercio Electrónico y Marketing Directo “Como buen gurú, ha sabido ver el presente e interpretar el futuro con un gran sentido común.” Ricardo Goizueta, Director General de Comercio y electrónico y venta a distancia de El Corte Inglés “Su experiencia insuperada en marketing directo integrado y marketing relacional convierten a Josep Alet en la persona más calificada para ser nuestro guía. Así lo atestiguan sus libros anteriores, cuyas recetas se han convertido en referencia obligada para todos los que queremos triunfar en los complejos mercados de hoy en día”. Joost Van Nispen, Presidente de ICEMD El autor: Presidente de Marketingcom, agencia consultora en marketing y ventas con oficinas en Barcelona, Madrid y Lisboa. Reconocida por su metodología de Clientización© y Visión Cliente©. Autor de los libros “Cómo obtener clientes leales y rentables. Marketing relacional”, “Marketing eficaz.com. Cómo integrar internet en su empresa para conseguir más clientes y beneficios” y “Marketing Directo Integrado. Cómo crear y fidelizar clientes creciendo con rentabilidad”
Author: World Bank
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
