Marketing Cultural and Heritage Resources for Optimal Cultural Tourism Development PDF Download
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Author: Sau-ying Pamela Ho
Publisher:
ISBN:
Category : Heritage tourism
Languages : en
Pages : 401
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Book Description
Author: Sau-ying Pamela Ho
Publisher:
ISBN:
Category : Heritage tourism
Languages : en
Pages : 401
Get Book Here
Book Description
Author: Hilary du Cros
Publisher: Routledge
ISBN: 1135041334
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: • New sections on tangible and intangible cultural heritage and world heritage sites. • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.
Author: Rosemary Rice McCormick
Publisher: Routledge
ISBN: 1315424835
Category : Social Science
Languages : en
Pages : 249
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Book Description
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
Author: Deepak Chhabra
Publisher: Routledge
ISBN: 1136997407
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
Author: Acqwon Fuller
Publisher: Scientific e-Resources
ISBN: 183947436X
Category :
Languages : en
Pages : 332
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Book Description
Today, tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people travelling all over the world and spending more than 7.4 trillion US dollars. Besides promoting people-to-people contacts, ethnic and cultural understanding, mutual appreciation and co-operation and thereby promoting peace, tourism provides unlimited opportunities for employment generation, social and economic upliftment of the people and contributing to the economies of the nations. Cultural heritage tourism has a number of objectives that must be met within the context of sustainable development such as; the conservation of cultural resources, accurate interpretation of resources, authentic visitors experience, and the stimulation of the earned revenues of cultural resources. Tourism is an important issue at world heritage sites. Most managers at natural sites regard it as a key issue. Important features of world heritage tourism are local protection, conservation and restoration. Such a tourism also requires special training management skills. Different visitor management strategies, interpretation and site promotional activities have to be organised. Culture and heritage have also become major forces in economic and urban revitalisation. As cultural tourism becomes an increasingly important factor for tourist destinations involved in developing their cultural capital in order to attract more international visitors, there is value in assessing how cultural and heritage tourists can be better understood and serviced through marketing, planning and programming with local and regional communities. This book also provides readers with global charters developed for promoting cultural tourism and for preserving heritage sites. Focus lies on ICOSM and WHC. World Heritage Sites, identified and conserved around the world, have been listed and the initiatives to preserve cultural sites and conserve heritage sites.
Author: Shashi Misiura
Publisher: Routledge
ISBN: 1136399275
Category : Antiques & Collectibles
Languages : en
Pages : 297
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Book Description
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examples and cases from around the world * The most up to date and comprehensive text of its kind As heritage tourism continues to grow, so the management and marketing of heritage resources will grow more important to governments, councils and managers. This book is the ideal way for all those new to the area to understand the fundamental principles and best practice in the sector.
Author:
Publisher:
ISBN:
Category : Cultural property
Languages : en
Pages : 238
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Book Description
Author: Cheryl M. Hargrove
Publisher: Rowman & Littlefield
ISBN: 1442278846
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.
Author: Melanie K. Smith
Publisher: Routledge
ISBN: 0415523516
Category : Art
Languages : en
Pages : 440
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Book Description
Introduction Section One: History Philosophy and Theory 1. The Nineteenth Century 'Golden Age' of Cultural Tourism: How the Beaten Track of the Intellectuals became the Modern Tourist Trail 2. Cultivated Pursuits: Cultural tourism as Metempsychosis and Metensomatosis 3. Talking Tourists: The Intimacies of Inter-cultural Dialogue 4. The (Im)mobility of Tourism Imaginaries 5. Reflections on Globalization and Cultural Tourism 6. Philosophy and the Nature of the Authentic 7. The Multilogical Imagination: Tourism Studies and the Imperative for Postdisciplinary Knowing Section Two: Politics, Policy and Economics 8. Tourism Policy Challenges: Balancing Acts, Co-operative Stakeholders and Maintaining Authenticity 9. Co-operation as a Central Element of Cultural Tourism: A German Perspective 10. Territory, Culture, Nationalism, and the Politics of Place 11. Cultural Lessons: the Case of Portuguese Tourism during Estado Novo 12. The Establishment of National Heritage Tourism: Celebrations for the 150th Anniversary of the Unification of Italy 13. Potential Methods for Measuring Economic Impacts of Cultural Tourism 14. The Economic Impacts of Cultural Tourism 15. The Economic Value of Cultural Tourism: Determinants of Cultural Tourists' Expenditures 16. Can the Value Chain of a Cultural Tourism Destination be Measured? Section Three: Social Patterns and Trends 17. Cultural Tourism and the Mobilities Paradigm 18. Erasmus Students - the 'Ambassadors' of Cultural Tourism 19. Performing and Recording Culture: Reflexivity in Tourism Research 20. Cosmopolitanism and Hospitality 21. Hospitality 22. A Darker Type of Cultural Tourism 23. Tattoo Tourism in the Contemporary West and in Thailand Section Four: Community and Development 24. Tourism, Anthropology and Cultural Configuration Souvenirs and Cultural Tourism 25. Documenting Culture through Film in Touristic Settings 26. Understanding Indigenous Tourism 27. Indigenous Tourism and the Challenge of Sustainability 28. Maori Tourism: A Case Study of Managing Indigenous Cultural Values 29. Social Entrepreneurship and Cultural Tourism in Developing Economies Section Five: Landscapes and Destinations 30. Space and Place-making Space, Culture and Tourism31. The Development of the Historic Landscape as a Cultural Tourism Product32. Finding a Place for Heritage in South East Asian cities 33. Campus Tourism, Universities and Destination Development 34. Cultural Heritage Resources of Traditional Agricultural Landscapes - Inspired by Chinese Experiences35. Special Interest Cultural Tourism Products: The Case of Gyimes in Transylvania Section Six: Regeneration and Planning 36. Tourism Development Trajectories- From Culture to Creativity? 37. Critiquing Creativity in Tourism 38. Cultural Tourism Development in the Post-Industrial City: Development Strategies and Critical Reflection 39. After the Crisis: Cultural Tourism and Urban Regeneration in Europe 40. From the Dual Tourist City to the Creative Melting Pot: the Liquid Geographies of Global Cultural Consumption 41. Regeneration and Cultural Quarters: Changing Urban Cultural Space 42. 'Ethnic Quarters': Exotic Islands of Trans-national Hotbeds of Innovation? 43. Ethnic Tourism: Who is Exotic for Whom? Section Seven: The Tourist and Visitor Experience 44. The Tactical Tourist - Growing Self-awareness and Challenging the Strategists: Visitor Groups in Berlin 45. Cultural Routes, Trails and the Experience of Place 46. Cultural Value Perception in the Memorable Tourism Experience 47. An Experiential Approach to Differentiating Tourism Offers in Cultural Heritage 48. Visitor Experiences in Cultural Spaces 49. Engaging with Generation Y at Museums Conclusions and Future Directions for Cultural Tourism Research.
Author: Srivastava, Surabhi
Publisher: IGI Global
ISBN: 1522562842
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development. Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase tourism for long-term economic security and advancement. Highlighting a range of topics including cultural tourism, community development, and tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers, tourism researchers, graduate-level students, policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism.
