Marketing Crafts and Visual Arts PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Crafts and Visual Arts PDF full book. Access full book title Marketing Crafts and Visual Arts by International Trade Centre UNCTAD/WTO.. Download full books in PDF and EPUB format.

Marketing Crafts and Visual Arts

Marketing Crafts and Visual Arts PDF Author: International Trade Centre UNCTAD/WTO.
Publisher: WIPO
ISBN: 9291372641
Category : Business & Economics
Languages : en
Pages : 151

Get Book Here

Book Description
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.