Marketing Concept - The St. Gallen Management Approach PDF Download
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Author: Thomas Bieger
Publisher: UTB
ISBN: 3825257525
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Author: Thomas Bieger
Publisher: UTB
ISBN: 3825257525
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Author: Thomas Bieger
Publisher: UTB
ISBN: 3825244644
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Author: Jean-Paul Thommen
Publisher: Versus Verlag
ISBN: 3039097121
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions: - What is the relevant macroeconomic context for a company? - What are the main characteristics of a company? - Which tasks does managing a company involve? - How important is the environment of a company? - Which goals does a company pursue? The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.
Author: Thomas Bieger
Publisher: UTB
ISBN: 3825256561
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Following the tradition of the St. Gallen management models, this textbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models.
Author: Stephen F. Witt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Author: Pietro Beritelli
Publisher:
ISBN: 9783952347195
Category :
Languages : en
Pages : 200
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Book Description
The St.Gallen Model for Destination Management® (abbr. SGDM) provides a market-driven, realistic, and forward-looking perspective on the development of tourist destinations. The model enables decision-makers to identify strategic visitor flows (SVF) based on a six step procedure. These jointly managed flows allow transcending past boundaries and determine the competitiveness of destinations. Understanding tourist demand is at the core of the SGDM. Strategic visitor flows (SVF) are the basic unit of analysis and planning of the new approach. These flows capture present and future tourists' variable behavior and motives in destination space. The depiction of flows in space enables decision-makers to understand and develop the variety of tourist demand as well as to break free of existing preconceptions. In addition, the approach helps identifying central influencers of demand- and supply networks. Thus, the SGDM enables actors to establish a sound basis to increase destination competitiveness - in coordination and yet with focus.
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 436
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Book Description
Author: Oliver Gassmann
Publisher:
ISBN: 9781292065830
Category : BUSINESS and ECONOMICS
Languages : en
Pages : 0
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Book Description
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change. As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers: What it is; Who invented it and who uses it now; When and how to apply it.
Author: Svend Hollensen
Publisher: World Scientific
ISBN: 1944659641
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
Author: Rosalind Masterson
Publisher: SAGE
ISBN: 1446297667
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
