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Author: Alicia de la Peña
Publisher: CRC Press
ISBN: 1000608948
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.
Author: Alicia de la Peña
Publisher: CRC Press
ISBN: 1000608948
Category : Business & Economics
Languages : en
Pages : 242
Get Book
Book Description
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.
Author: Jungwoo Lee
Publisher: Springer Nature
ISBN: 9813341343
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
Author: Elena Gallitto
Publisher: Springer Nature
ISBN: 3030931692
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.
Author: Vanessa Ratten
Publisher: Springer Nature
ISBN: 9811614423
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Author: Arvind K. Birdie
Publisher: CRC Press
ISBN: 1000845397
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The COVID-19 pandemic dramatically changed our normal—both in life and in business. The timely volume provides a map of how the world has been significantly changed post-COVID-19 pandemic, not only in terms of work and business life but also linking other areas of personal life as well. It explores the diverse impacts of the pandemic on businesses and workplaces, addressing topics such as changes in organizational structures, operations, and marketing and consumer behavior. Sharing their rich insights and perspectives on today’s business world, the authors also look at how personal psychological well-being, the role of spirituality, employee satisfaction, an organization’s future competitiveness, and quality of life have been affected and changed by the COVID-19 pandemic. Chapters discuss the challenges and complications of flexible and hybrid working styles and digital collaboration platforms such as Microsoft teams. Other topics include changed consumer choices and shopping psychology, internet addiction, mental health challenges, new psychological aspects of the art and culture industry, and more. The authors also share effective strategies for creating work-life balance and improving psychological well-being and for navigating the "new normal." Reshaping the Business World Post-COVID-19: Management Strategies for Sustainable Behavior Change will be valuable for both industry and academia as it covers concepts of business from various perspectives. The book is sure to help managers of all types navigate the new normal.
Author: Ali, Mohammed
Publisher: IGI Global
ISBN: 1799898172
Category : Technology & Engineering
Languages : en
Pages : 280
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Book Description
The increasing use of innovative technologies by global businesses has sparked debate about their application in crisis resolution. Resolution tools can be used by global businesses to manage various types of crisis situations, such as natural disasters, information security issues, economic downturns, health crisis situations, and sustainability issues in education, among others. Further study and consideration of the uses of technology in the areas of crisis and change management and intra-company communication practice in the context of global business must be done to ensure successful and sustainable businesses. Future Role of Sustainable Innovative Technologies in Crisis Management raises awareness of the multifaceted field of new technology in crisis management that has resulted in a paradigm shift in the way contemporary industries and global businesses communicate and conduct their daily business operations. This book defines the scope of innovative technologies as the application of new technologies to support the resolution of various types of crisis situations to achieve regulatory compliance and improved risk management in an effective and automated manner. Covering topics such as sustainable business and disaster scenarios, this reference work is ideal for managers, entrepreneurs, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Arti Chandani
Publisher: Springer Nature
ISBN: 9811948925
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India.
Author: Mónica Lorena Sánchez Limón
Publisher: Emerald Group Publishing
ISBN: 1802622977
Category : Political Science
Languages : en
Pages : 244
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Book Description
Research in Administrative Sciences under COVID-19 examines the context surrounding organizations in the face of the COVID-19 Pandemic, detailing aspects related to Latin American and Mexican companies and their competitiveness in the face of the global health crisis.
Author: Katia Iankova
Publisher: Transnational Press London
ISBN: 1801351430
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan
Author: Wilhelm Crous
Publisher: eBook Partnership
ISBN: 1869228502
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
Managing Organisations During the COVID-19 Vortex is a comprehensive book to help leaders navigate their organisation through the Coronavirus crisis. From managing day-to-day practicalities, to scenario planning and sense-making, this book offers guidelines from over 20 leading experts to help executives deal with their most pressing challenges:- How to manage uncertainty and complexity - Leadership excellence in the COVID-19 crisis- Promoting mental wellness in the workplace- Sense-making for better decision-making in a crisis- Effective crisis communication- Economic and social scenarios- Business contingency planning during COVID-19- Retaining resilience in chaotic conditions- How to navigate lockdowns with certainty- Best practices for managing virtual workers- The legal implications of COVID-19 for employers- And more!This book is essential reading for any executive who is grappling with how to deal with the complexity, uncertainty and unpredictability of this vortex. Trusted, bold and courageous leadership is required to navigate this crisis. Managing Organisations During the COVID-19 Vortex will give leaders the context, tools, guidelines and perseverance needed to face this crisis head-on and lead their organisations into a future beyond the Coronavirus.Key chapters include:- Black swans and the butterfly effect: The keys to understanding COVID-19 - COVID-19: Economic and social impact - Managing uncertainty, complexity and chaos in a crisis vortex- Sense-making for decision-making: A futures thinking perspective for executives in times of crisis - Revisiting, reframing, resetting and re-starting: Navigate crisis lockdowns- Crisis leadership excellence: Navigating in, beyond and through a crisis - Leadership in a time of crises: A challenge for the middle- Business continuity planning during a pandemic: Coronavirus 2020 - Crisis communication: Lessons learned from a pandemic- Remaining resilient in traumatic and chaotic conditions- Promoting personal and workplace mental health in the age of COVID-19- Stress: Manage it and build resilience- Virtual working practices - Tencent responding to the coronavirus- Coronavirus in a fractured democracy- The coronavirus vortex: Employment - The coronavirus: Implications for employers- The day after COVID-19
