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Author: Stephen Brown
Publisher: Routledge
ISBN: 1134669739
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Author: Stephen Brown
Publisher: Routledge
ISBN: 1134669739
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Author: Michael Shellenberger
Publisher: HarperCollins
ISBN: 0063001705
Category : Science
Languages : en
Pages : 432
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Book Description
Now a National Bestseller! Climate change is real but it’s not the end of the world. It is not even our most serious environmental problem. Michael Shellenberger has been fighting for a greener planet for decades. He helped save the world’s last unprotected redwoods. He co-created the predecessor to today’s Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions. But in 2019, as some claimed “billions of people are going to die,” contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out to separate science from fiction. Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas. Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions. What’s really behind the rise of apocalyptic environmentalism? There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs.
Author: Chris Hackley
Publisher: SAGE
ISBN: 1446202224
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Author: Douglas Brownlie
Publisher: SAGE
ISBN: 9780803974913
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Author: Matthew J. Wolf-Meyer
Publisher: U of Minnesota Press
ISBN: 145296159X
Category : Literary Criticism
Languages : en
Pages : 139
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Book Description
Can social theories forge new paths into an uncertain future? The future has become increasingly difficult to imagine. We might be able to predict a few events, but imagining how looming disasters will coincide is simultaneously necessary and impossible. Drawing on speculative fiction and social theory, Theory for the World to Come is the beginning of a conversation about theories that move beyond nihilistic conceptions of the capitalism-caused Anthropocene and toward generative bodies of thought that provoke creative ways of thinking about the world ahead. Matthew J. Wolf-Meyer draws on such authors as Kim Stanley Robinson and Octavia Butler, and engages with afrofuturism, indigenous speculative fiction, and films from the 1970s and ’80s to help think differently about the future and its possibilities. Forerunners: Ideas First Short books of thought-in-process scholarship, where intense analysis, questioning, and speculation take the lead
Author: Barbara R. Rossing
Publisher: Basic Books
ISBN: 0465004962
Category : Religion
Languages : en
Pages : 242
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Book Description
The idea of "The Rapture" -- the return of Christ to rescue and deliver Christians off the earth -- is an extremely popular interpretation of the Bible's Book of Revelation and a jumping-off point for the best-selling "Left Behind" series of books. This interpretation, based on a psychology of fear and destruction, guides the daily acts of thousands if not millions of people worldwide. In The Rapture Exposed, Barbara Rossing argues that this script for the world's future is nothing more than a disingenuous distortion of the Bible. The truth, Rossing argues, is that Revelation offers a vision of God's healing love for the world. The Rapture Exposed reclaims Christianity from fundamentalists' destructive reading of the biblical story and back into God's beloved community.
Author: Lomit Patel
Publisher: O'Reilly Media
ISBN: 1492059285
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Author: Greg Garrett
Publisher: Oxford University Press
ISBN: 0190260459
Category : Religion
Languages : en
Pages : 271
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Book Description
In Living with the Living Dead, Greg Garrett shows that the zombie apocalypse has become an archetypal narrative for the contemporary world, in part because zombies can represent a variety of global threats, from terrorism to Ebola, from economic uncertainty to mental illness. But paradoxically this narrative also offers human beings a chance to find emotional and spiritual comfort; these apocalyptic stories about individuals facing the imminent prospect of grisly death also offer us wisdom about living in community, present us with real-world ethical problems, and invite us into a conversation about what it means to survive.
Author: J. Nelson Kraybill
Publisher: Brazos Press
ISBN: 1441212558
Category : Religion
Languages : en
Pages : 224
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Book Description
In this lively introduction, J. Nelson Kraybill shows how the book of Revelation was understood by its original readers and what it means for Christians today. Kraybill places Revelation in its first-century context, opening a window into the political, economic, and social realities of the early church. His fresh interpretation highlights Revelation's liturgical structure and directs readers' attentions to twenty-first-century issues of empire, worship, and allegiance, showing how John's apocalypse is relevant to the spiritual life of believers today. The book includes maps, timelines, photos, a glossary, discussion questions, and stories of modern Christians who live out John's vision of a New Jerusalem.
Author: Casey Ryan Kelly
Publisher:
ISBN: 9780814214329
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
"Examines white masculine victimhood by looking at the rhetoric of gender-motivated mass shooters, white supremacists, online misogynist and incel communities, survivalists and doomsday preppers, gun culture and political rallies, and political demagogues"-Provided by publisher"--
