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Author: Cesar A. Brea
Publisher: Pearson Education
ISBN: 0133592928
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the "ecosystemic" conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ("Business v. IT," "Sales v. Marketing," "Analysts v. Creatives v. Managers," and "Everyone v. Finance") Decide what success will "look like" Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and "keep score"
Author: Cesar A. Brea
Publisher: Pearson Education
ISBN: 0133592928
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now require managerial orchestration of many elements that go far beyond conventional definitions of analytics. Marketing and Sales Analytics examines the experiences of sales and marketing leaders and practitioners who have successfully built high value analytics capabilities in multiple industries. Then, drawing on their experiences, top analytics consultant Cesar Brea introduces overarching frameworks and specific tools that can help you achieve the same levels of success in your own organization. Brea shows how to: Establish the "ecosystemic" conditions for analytic success Reconcile the diverse perspectives that impact analytics initiatives ("Business v. IT," "Sales v. Marketing," "Analysts v. Creatives v. Managers," and "Everyone v. Finance") Decide what success will "look like" Agree on the questions to ask Organize both internal and external data Establish operational flexibility, and balance flexibility with efficiency Recruit the right people and organize them optimally Intelligently decide what to do yourself, and what to hire vendors for Balance research, analytics, and testing Implement proven research, analytics, and testing strategies Deliver results through storytelling (and recognize its limitations) Control the biases that creep into analytics research Maintain momentum, implement governance, and "keep score"
Author: Patrick D. O'Hara
Publisher: Wiley
ISBN: 9780471571148
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Explains in great detail how a business is going to market and sell its product(s) or service(s). Provides in-depth coverage on areas which include market planning, strategizing, pricing tactics, research processes and sources. Offers spreadsheet analysis of research and development, administration, as well as marketing and operations costs done via Lotus. Filled with questionnaires and checklists in order to facilitate the market and sales planning process.
Author: Paul Wagner
Publisher:
ISBN: 9781934259252
Category : Selling
Languages : en
Pages : 0
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Book Description
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *
Author: John Coe
Publisher: McGraw Hill Professional
ISBN: 0071408797
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Publisher Description
Author: Avinash Malshe
Publisher: Business Expert Press
ISBN: 1606498037
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing interface, which helps them create superior value for customers.
Author: Tom Martin
Publisher: Que Publishing
ISBN: 0133431274
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Author: Erick Simpson
Publisher: Intelligent Enterprise
ISBN: 9780978894313
Category : Computers
Languages : en
Pages : 474
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Book Description
Simpson focuses squarely on one of the most challenging aspects of running a successful I.T. Drawing upon MSP University's experience in helping partners across the country transition to an annuity-based, proactive managed service delivery model, each phase of the I.T.
Author: Prakash Mathur
Publisher: Gyan Publishing House
ISBN: 9788182053403
Category : Marketing
Languages : en
Pages : 280
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Book Description
In hospitality sector, marketing refers to the process of how a restaurant, hotel , travel business, or resort can sell itself in a competitive marketplace. Hospitality sales involves most or many of the following activities, including cultivating prospective buyers in a market segment; conveying the features , advantages and benefits of the products or service to the lead and so on. Effective management of sales and marketing are key to the success of the today s hospitality business. This book provides future hospitality professionals with an important career-building resource for the virtually every area of the field. It covers the major principles of marketing with a practice al, applications oriented approach, rather than traditional marketing texts found in the business programmes that focus on a lot of theory. It features new material on marketing technology and it s implications in the hospitality industry. It is hoped that this book will be an appropriate reference tool for introductory hospitality marketing courses that provide the basic foundation of marketing theory and applications.
Author: Michael Webb
Publisher:
ISBN: 9780615751887
Category :
Languages : en
Pages : 320
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Book Description
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will:* Find out why "the usual fixes" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results* See the pitfalls that await the unwary when applying process improvement in sales* Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.
Author: Ashley Wilkes Webber
Publisher:
ISBN: 9780578503790
Category :
Languages : en
Pages :
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Book Description
Awaiting you inside the pages of The Book on Sales & Marketing is an arsenal of skills, knowledge, fundamentals and tools that the modern marketer must possess to thrive in the business jungle without wasting precious resources figuring it out alone.Finally, the basics you need all in one place:Target Marketing & TrackingGrowing Lists & DatabasesAttracting New LeadsConverting Old LeadsSocial Media DisruptionContent CreationCopywritingNetwork AccelerationFunnelsAutomationWebsites, pages, and GoogleEmail & Phone SalesPaid AdvertisingTelevision, Print, Radio and more...This complete "full-stack" marketing guide provides you with the mechanics and mindset necessary to bring in more qualified customers, speak their language and do more business, quicker. Loaded with additional content, The Book on Sales & Marketing will change the way you approach marketing and sales forever. This is what you have been waiting for...
