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Author: Michal Suchanek
Publisher: Springer Nature
ISBN: 3030500101
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This proceedings present current trends in the transport growth. It presents transport solutions both at a micro-level, such as that of a single city or a single company, as well as at a macro-level of a whole transportation system. The transport decisions made by an individual in regards to the transport mode and route, add up to the structure and efficiency of the whole system. Transport systems cannot grow extensively anymore, due to lack of space or the amount of additional costs, so the authors presents new solutions, ones which are innovative and sustainable, while also increasing the efficiency of transport operations. These solutions are analyzed for performance at a scale of individual cities or companies, as well as whole transport systems. The researchers, who are often also practitioners in the field of transport, provide not only the theoretical background for the transport analysis but also empirical data and practical experience.
Author: Michal Suchanek
Publisher: Springer Nature
ISBN: 3030500101
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This proceedings present current trends in the transport growth. It presents transport solutions both at a micro-level, such as that of a single city or a single company, as well as at a macro-level of a whole transportation system. The transport decisions made by an individual in regards to the transport mode and route, add up to the structure and efficiency of the whole system. Transport systems cannot grow extensively anymore, due to lack of space or the amount of additional costs, so the authors presents new solutions, ones which are innovative and sustainable, while also increasing the efficiency of transport operations. These solutions are analyzed for performance at a scale of individual cities or companies, as well as whole transport systems. The researchers, who are often also practitioners in the field of transport, provide not only the theoretical background for the transport analysis but also empirical data and practical experience.
Author: Alex Rialp
Publisher: Elsevier
ISBN: 0762313692
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
The international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confronting today's turbulent global business conditions. However, according to some of the most recent and outstanding critical assessments of international marketing as a field of study, several promising research avenues are still open to further academic research in this scientific discipline. Accordingly, this volume is conceived as a deep exploration of the evolving nature of the international marketing discipline attending to the diverse sources of emerging opportunities and challenges currently confronting this field of research in the earliest years of this century. The papers in this volume approach this issue from different perspectives. Special consideration is given to firms' export behavior and performance as perhaps still the most relevant, but not the only international marketing strategy among SMEs in both developed and emerging economies. However, strategic internationalization processes in different sectoral contexts (manufacturing, hi-tech and service sectors, and also retailing) are also widely considered in this volume. Of course, the evolving nature of firms' internal capabilities and of shifting environmental forces, which become crucial issues mostly from the international marketers' perspective, are also outlined. Finally, more specific attention is devoted to the increased impact associated with the so-called information technology revolution (especially, the Internet) on business internationalization and international marketing policies and practices. Whereas the primary target readers of this volume are surely scholars and students generally interested in international business/marketing or even international entrepreneurship disciplines, both practitioners and policy-makers in this field should also find relevant insights into their current and future activities. Book jacket.
Author: A. Coskun Samli
Publisher: Springer Science & Business Media
ISBN: 1461451256
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Author: Henry Kyambalesa
Publisher: Routledge
ISBN: 1351781715
Category : Social Science
Languages : en
Pages : 244
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Book Description
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author: Harold A. Linstone
Publisher: SUNY Press
ISBN: 9780791419496
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
The population and technology explosions are shrinking the world to a system in which everything is interactive, forcing us to transcend traditional modes of thinking. In this book, the authors set forth the concept of multiple perspectives: technical, organizational, and personal. They begin the book with a multiple-perspective examination of the Exxon Valdez oil spill in Alaska, a case that foreshadows the intensifying problem of managing hazardous technology in the coming decades. They then apply this approach, on a much larger scale, to the United States in the evolving global setting. Included in the discussion are issues such as the balance between short-term and long-term concerns and between individual and societal responsibilities. The interdependence and inseparability of the three perspectives is reflected in the focus on technological superiority, organizational rethinking, and imaginative personal leadership. This book will help managers and students in business, engineering, science, and policymaking break away from exclusive concern with the technical perspective and thus help prepare them for the challenges of a new era.
Author: Prof. (Dr) B.B. Tiwari
Publisher: Allied Publishers
ISBN: 9389934214
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Considering the way that E-Commerce helps in encouraging a positive business and regulatory condition, the book investigates the mechanics and usual ways of doing things of E-Commerce. Additionally, it demonstrates how different components identified with E-Commerce add to the development of a lively and dynamic electronic network, bringing about financial and economic growth. It covers a wide range of issues under the umbrella of E-Commerce and the information based economy. In doing as such, it dives deep into the applicable issues and incorporates all advances associated with it.
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: Peter Drucker
Publisher: Routledge
ISBN: 1136009388
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This wide-ranging, future-oriented book is sure to number among the most important and influential business books of the decade. Drucker writes with penetrating insight about the critical issues facing managers in the 1990s: the world economic order; people at work; new trends in management and the governance of organizations.
Author: Alan R. Andreasen
Publisher: SAGE
ISBN: 9781412916349
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author: R. Knight
Publisher: Springer Science & Business Media
ISBN: 9401143854
Category : Science
Languages : en
Pages : 694
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Book Description
Proceedings of the Third International Food Legumes Research Conference
