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50+ Marketing

50+ Marketing PDF Author: Jean-Paul Tréguer
Publisher: Palgrave Macmillan
ISBN: 9780333984123
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.