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Author: Massachusetts Institute of Technology
Publisher:
ISBN:
Category :
Languages : en
Pages : 184
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Book Description
Author: Massachusetts Institute of Technology
Publisher:
ISBN:
Category :
Languages : en
Pages : 184
Get Book Here
Book Description
Author: Massachusetts Institute of Technology
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 380
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Book Description
Author: Jean-Jacques Lambin
Publisher: Bloomsbury Publishing
ISBN: 1350305235
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author: John A Davis
Publisher: Edward Elgar Publishing
ISBN: 1781004927
Category : Education
Languages : en
Pages : 273
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Book Description
Author: Massachusetts Institute of Technology
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 550
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Book Description
Author: Jamil, George Leal
Publisher: IGI Global
ISBN: 1522530134
Category : Business & Economics
Languages : en
Pages : 921
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Book Description
Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.
Author: Teixeira, Nuno Miguel
Publisher: IGI Global
ISBN: 1799820092
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
In the competitive environment of corporate business, companies are constantly looking for a competitive edge. With the development of information and communication technologies, professionals are altering their process of conducting business. A vital tool that is contributing to this competitive shift is the management control system, which provides updated information on markets, contributing to smarter decisions. Management Control Systems and Tools for Internationalization Success is an essential reference source that discusses the fundamentals, benefits, and risks of implementing internationalization strategies within a business, along with other organizational performance instruments. Featuring research on topics such as financial performance, international markets, and evaluation systems, this book is ideally designed for entrepreneurs, managers, executives, IT consultants, business professionals, marketers, researchers, students, and academicians seeking coverage on internationalization strategies within management control systems.
Author: Hans Jansson
Publisher: Edward Elgar Publishing
ISBN: 1782541357
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book illustrates how multinational corporations (MNCs) solve the business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analyzing, forming and implementing international business marketing strategy in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, the author develops the institutional network approach to address the specific challenges afforded by these markets.
Author: Leonel Lim
Publisher: Routledge
ISBN: 1317579224
Category : Education
Languages : en
Pages : 309
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Book Description
As Asian education systems increasingly take on a stronger presence on the global educational landscape, of special interest is an understanding of the ways in which many of these states direct their schools towards higher achievement. What is missing, however, are accounts that take seriously the particular construction of the strong, developmental state witnessed across many Asian societies, and that seek to understand the politics and possibilities of curriculum change vis a vis precisely the dominance of such a state. By engaging in analyses based on some of the best current social and cultural theories, and by illuminating the interactions among various state and non-state pedagogic agents, the chapters in this volume account for the complex post-colonial, historical and cultural consciousnesses that many Asian states and societies experience. At a time when much of the educational politics in Asia remains in a state of transition and as many of these states seek out through the curriculum new forms of social control and novel bases of political legitimacy, such a volume offers enduring insights into the real if not also always relative autonomy that schools and communities maintain in countering the hegemonic presence of strong states.
Author: John Hassard
Publisher: Cambridge University Press
ISBN: 0521845823
Category : Biography & Autobiography
Languages : en
Pages : 289
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Book Description
This books is an examination of the effects of organizational restructuring in large corporations.
