Author: Sumesh Dadwal
Publisher: Emerald Group Publishing
ISBN: 1835490034
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Market Grooming
Author: Sumesh Dadwal
Publisher: Emerald Group Publishing
ISBN: 1835490034
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Publisher: Emerald Group Publishing
ISBN: 1835490034
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Dog Grooming Simplified
Author: Jodi Murphy
Publisher:
ISBN: 9780983972013
Category : Dogs
Languages : en
Pages : 496
Book Description
Jodi has been well respected as an educator in the grooming industry for many years. She is one of the top pet stylists in the world winning multiple titles included World Grand Champion and Best American Groomer. She is here to share her knowledge in this extraordinary book.With over 190 breeds recognized by the American Kennel Club along with individual breed-specific grooming instructions, it can become very overwhelming for new groomers to retain the information. Straight to the Point is the solution to learning about pattern lines, which simplifies the learning process. Whether the patterns are set tight or left more natural, the patterns are set in the same fashion. Once a groomer understands basic patterns he or she will be able to groom any breed with ease.The dogs pictured in this book are top winning show dogs presenting the correct profile according to their breed standards. Jodi chose to illustrate this way for several reasons. First, a show dog presents an excellent representation of the breed and how it should be groomed per the breed standard. Second, the reader will be able to see the realistic depth and dimensions of the coat. Last, it will give the reader a vision of the pattern in a realistic view and will be a great reference source when grooming each breed.Once the groomer understands correct pattern placement, it can easily be applied to pet trims. A pet dog does not have to be groomed using show techniques, i.e., hand stripping, to present the proper breed profile. With proper pattern placement and techniques described in this text, the groomer will be able to present a well-balanced, well-blended pet trim to the pet owner.
Publisher:
ISBN: 9780983972013
Category : Dogs
Languages : en
Pages : 496
Book Description
Jodi has been well respected as an educator in the grooming industry for many years. She is one of the top pet stylists in the world winning multiple titles included World Grand Champion and Best American Groomer. She is here to share her knowledge in this extraordinary book.With over 190 breeds recognized by the American Kennel Club along with individual breed-specific grooming instructions, it can become very overwhelming for new groomers to retain the information. Straight to the Point is the solution to learning about pattern lines, which simplifies the learning process. Whether the patterns are set tight or left more natural, the patterns are set in the same fashion. Once a groomer understands basic patterns he or she will be able to groom any breed with ease.The dogs pictured in this book are top winning show dogs presenting the correct profile according to their breed standards. Jodi chose to illustrate this way for several reasons. First, a show dog presents an excellent representation of the breed and how it should be groomed per the breed standard. Second, the reader will be able to see the realistic depth and dimensions of the coat. Last, it will give the reader a vision of the pattern in a realistic view and will be a great reference source when grooming each breed.Once the groomer understands correct pattern placement, it can easily be applied to pet trims. A pet dog does not have to be groomed using show techniques, i.e., hand stripping, to present the proper breed profile. With proper pattern placement and techniques described in this text, the groomer will be able to present a well-balanced, well-blended pet trim to the pet owner.
Dog Grooming For Dummies
Author: Margaret H. Bonham
Publisher: John Wiley & Sons
ISBN: 9781118052860
Category : Pets
Languages : en
Pages : 384
Book Description
Handle grooming yourself to save money and bond with your dog Brush, bathe, and clip your dog like a pro! Whether your dog is destined for a career in the show ring or a spot on the living room couch, good grooming is important. This friendly guide shows you how to develop a grooming routine that will keep your dog clean - and strengthen the bond between you. It includes detailed, step-by-step grooming instructions for all types of coats. Discover how to Train your dog for grooming Care for nails, teeth, and ears Use clippers and scissors Groom specific types of coats Prepare a dog for the show ring
Publisher: John Wiley & Sons
ISBN: 9781118052860
Category : Pets
Languages : en
Pages : 384
Book Description
Handle grooming yourself to save money and bond with your dog Brush, bathe, and clip your dog like a pro! Whether your dog is destined for a career in the show ring or a spot on the living room couch, good grooming is important. This friendly guide shows you how to develop a grooming routine that will keep your dog clean - and strengthen the bond between you. It includes detailed, step-by-step grooming instructions for all types of coats. Discover how to Train your dog for grooming Care for nails, teeth, and ears Use clippers and scissors Groom specific types of coats Prepare a dog for the show ring
Author:
Publisher: Bloomsbury Publishing USA
ISBN: 1501375695
Category :
Languages : en
Pages : 377
Book Description
Publisher: Bloomsbury Publishing USA
ISBN: 1501375695
Category :
Languages : en
Pages : 377
Book Description
DIY Dog Grooming
Author: Jorge Bendersky
Publisher: Quarto Publishing Group USA
ISBN: 1610588762
Category : Pets
Languages : en
Pages : 163
Book Description
“Grooming your dogs . . . is an incredible way to show affection while strengthening your bond . . . Trust Jorge . . . he’ll show you how to groom your dogs right.” —From the foreward by Cesar Millan, star of The Dog Whisperer Master dog groomer to the stars Jorge Bendersky bathes, brushes, trims, and pampers some pretty important pooches. Nevertheless, the fundamental skills and techniques he uses every day in his Manhattan salon can and should be in every dog owner’s repertoire. From breed identification to tool selection, clipping to scissoring, Bendersky shares, in his unmistakably playful way, the tricks of his trade: Simple, step-by-step instructions for everything from bathing to brushing. Practical solutions to common problems like fleas and ticks, dirt and mud. Creative suggestions for grooming a picture-perfect dog. How to use items from your pantry for grooming when pet store products are not available. With a foreword by leading expert in dog behavior Cesar Millan, best known for his Emmy-nominated television series Dog Whisperer with Cesar Millan, DIY Dog Grooming offers easy-to-follow, expert instruction on every aspect of grooming. “A wealth of practical information on brushing, bathing, trimming and dealing with problems such as skunk-stricken dogs.” —New York Post “A useful book for anyone who aspires to groom their own dog. DIY Dog Grooming is extremely thorough. With this in hand, the average owner can keep their dog looking good!”—Examiner.com
Publisher: Quarto Publishing Group USA
ISBN: 1610588762
Category : Pets
Languages : en
Pages : 163
Book Description
“Grooming your dogs . . . is an incredible way to show affection while strengthening your bond . . . Trust Jorge . . . he’ll show you how to groom your dogs right.” —From the foreward by Cesar Millan, star of The Dog Whisperer Master dog groomer to the stars Jorge Bendersky bathes, brushes, trims, and pampers some pretty important pooches. Nevertheless, the fundamental skills and techniques he uses every day in his Manhattan salon can and should be in every dog owner’s repertoire. From breed identification to tool selection, clipping to scissoring, Bendersky shares, in his unmistakably playful way, the tricks of his trade: Simple, step-by-step instructions for everything from bathing to brushing. Practical solutions to common problems like fleas and ticks, dirt and mud. Creative suggestions for grooming a picture-perfect dog. How to use items from your pantry for grooming when pet store products are not available. With a foreword by leading expert in dog behavior Cesar Millan, best known for his Emmy-nominated television series Dog Whisperer with Cesar Millan, DIY Dog Grooming offers easy-to-follow, expert instruction on every aspect of grooming. “A wealth of practical information on brushing, bathing, trimming and dealing with problems such as skunk-stricken dogs.” —New York Post “A useful book for anyone who aspires to groom their own dog. DIY Dog Grooming is extremely thorough. With this in hand, the average owner can keep their dog looking good!”—Examiner.com
Marketing
Author: Rosalind Masterson
Publisher: SAGE
ISBN: 1526415836
Category : Business & Economics
Languages : en
Pages : 561
Book Description
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
Publisher: SAGE
ISBN: 1526415836
Category : Business & Economics
Languages : en
Pages : 561
Book Description
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
Primate Behavioral Ecology
Author: Karen B. Strier
Publisher: Routledge
ISBN: 1317327101
Category : Social Science
Languages : en
Pages : 601
Book Description
This comprehensive introductory text integrates evolutionary, ecological, and demographic perspectives with new results from field studies and contemporary noninvasive molecular and hormonal techniques to understand how different primates behave and the significance of these insights for primate conservation. Each chapter is organized around the major research themes in the field, with Strier emphasizing the interplay between theory, observations, and conservation issues. Examples are drawn from the "classic" primate field studies as well as more recent studies on previously neglected species, illustrating the vast behavioral variation that exists across the primate order. Primate Behavioral Ecology 5th Edition also examines how anthropogenic activities are negatively impacting primate populations, including a thorough analysis of behavioural plasticity and its implications. This fully updated new edition incorporates exciting new discoveries and the most up-to-date approaches in the field to provide an invaluable overview of the field of primate behavioral ecology and its applications to primate conservation. It is considered to be a “must read” for all students interested in primates.
Publisher: Routledge
ISBN: 1317327101
Category : Social Science
Languages : en
Pages : 601
Book Description
This comprehensive introductory text integrates evolutionary, ecological, and demographic perspectives with new results from field studies and contemporary noninvasive molecular and hormonal techniques to understand how different primates behave and the significance of these insights for primate conservation. Each chapter is organized around the major research themes in the field, with Strier emphasizing the interplay between theory, observations, and conservation issues. Examples are drawn from the "classic" primate field studies as well as more recent studies on previously neglected species, illustrating the vast behavioral variation that exists across the primate order. Primate Behavioral Ecology 5th Edition also examines how anthropogenic activities are negatively impacting primate populations, including a thorough analysis of behavioural plasticity and its implications. This fully updated new edition incorporates exciting new discoveries and the most up-to-date approaches in the field to provide an invaluable overview of the field of primate behavioral ecology and its applications to primate conservation. It is considered to be a “must read” for all students interested in primates.
Made Up
Author: Martha Laham
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301
Book Description
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301
Book Description
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
The Advertising Handbook
Author: Helen Powell
Publisher: Routledge
ISBN: 1134718993
Category : Business & Economics
Languages : en
Pages : 214
Book Description
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.
Publisher: Routledge
ISBN: 1134718993
Category : Business & Economics
Languages : en
Pages : 214
Book Description
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.
Understanding Strategic Management
Author: Anthony E. Henry
Publisher: Oxford University Press
ISBN: 0199662479
Category : Business & Economics
Languages : en
Pages : 375
Book Description
Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. "Strategy in Focus" boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated "Case Example" closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique "Working through Strategy" materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning. ONLINE RESOURCES For students: *Internet exercises *Glossary *Extension Material *Working through Strategy *Multiple-choice questions *Additional recommended resources For lecturers: *Test bank *Further case material *Answers to discussion questions *PowerPoint slides *Figures and tables from the book
Publisher: Oxford University Press
ISBN: 0199662479
Category : Business & Economics
Languages : en
Pages : 375
Book Description
Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. "Strategy in Focus" boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated "Case Example" closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique "Working through Strategy" materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning. ONLINE RESOURCES For students: *Internet exercises *Glossary *Extension Material *Working through Strategy *Multiple-choice questions *Additional recommended resources For lecturers: *Test bank *Further case material *Answers to discussion questions *PowerPoint slides *Figures and tables from the book