Market Entry Strategies in Eastern Europe in the Context of the European Union PDF Download
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Author: Michael Klug
Publisher: Springer Science & Business Media
ISBN: 3835093347
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Author: Michael Klug
Publisher: Springer Science & Business Media
ISBN: 3835093347
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Author: Hong Liu
Publisher: Routledge
ISBN: 1317956338
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Advance your business interests in the ever-changing European market! Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of investing and forming alliances in the volatile environment of the European market. Providing both theoretical background and fascinating case studies, Foreign Direct Investment and Strategic Alliances in Europe begins with an examination of the relationship between contextual and strategic factors and foreign market entry strategies. Then it illustrates its meaning with a real-world application of that information, in this case examining the way Israeli manufacturers developed their entry strategies in the European Union. This insightful book also: analyzes the market entry, development, and expansion of the Coca-Cola company in Russia discusses strategic problems, barriers to expansion, and first- versus late-mover advantages in Russia’s transition economy looks at the relationship between United States software firms and European companies provides guidelines for choosing what form a strategic alliance should take presents a survey of 114 international strategic alliances between firms in the United Kingdom and their European, American, and Japanese partners Strategic alliances and foreign direct investment are expected to continue to flourish in Europe. By integrating FDI issues with those of strategic alliances, this well-referenced book will provide you with insights into both areas as well as up-close perspectives on specific segments of the European market.
Author: Michael Emerson
Publisher: CEPS
ISBN: 9789290794691
Category : European Union countries
Languages : en
Pages : 132
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Book Description
Author: Federiga M. Bindi
Publisher: Brookings Institution Press
ISBN: 0815722524
Category : Law
Languages : en
Pages : 384
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Book Description
"Explores European foreign policy and the degree of European Union success in proposing itself as a valid international actor, drawing from the expertise of scholars and practitioners in many disciplines. Addresses issues past and present, theoretical and practice-oriented, and country- and region-specific"-- Provided by publisher.
Author: Mr.Ruben Atoyan
Publisher: International Monetary Fund
ISBN: 1498367453
Category : Social Science
Languages : en
Pages : 48
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Book Description
This paper analyses the impact of large and persistent emigration from Eastern European countries over the past 25 years on these countries’ growth and income convergence to advanced Europe. While emigration has likely benefited migrants themselves, the receiving countries and the EU as a whole, its impact on sending countries’ economies has been largely negative. The analysis suggests that labor outflows, particularly of skilled workers, lowered productivity growth, pushed up wages, and slowed growth and income convergence. At the same time, while remittance inflows supported financial deepening, consumption and investment in some countries, they also reduced incentives to work and led to exchange rate appreciations, eroding competiveness. The departure of the young also added to the fiscal pressures of already aging populations in Eastern Europe. The paper concludes with policy recommendations for sending countries to mitigate the negative impact of emigration on their economies, and the EU-wide initiatives that could support these efforts.
Author: Franklin R. Root
Publisher:
ISBN: 9780814457344
Category : Export marketing
Languages : en
Pages : 303
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Book Description
Author:
Publisher: Emerald Group Publishing
ISBN: 1845448197
Category : Business ethics
Languages : en
Pages : 125
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Book Description
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
Author: Franklin R. Root
Publisher: John Wiley & Sons
ISBN: 0787945714
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Author: Allan F. Tatham
Publisher: Kluwer Law International B.V.
ISBN: 9041144358
Category : Law
Languages : en
Pages : 594
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Book Description
The development of EU enlargement has raised many thorny issues unanticipated by the framers of the EC Treaty. A significant upshot of these issues is that the concept of European identity – defined in terms of such factors as culture, history and economics – has supplanted the long-dominant theme of ‘widening and deepening,’ particularly since the Union’s expansion has become primarily eastward. The major contribution of this important book lies in its analysis of the conceptualization and perception of enlargement from various points of view, focusing on the concerns of stakeholders and the ‘identity’ conflicts and uncertainties incurred by enlargement initiatives. In the course of its presentation, it details the actual pre-accession Europeanization process and its complex history. Among the key elements discussed are the following: the conflict between ‘widening’ and ‘deepening’ and the effect on EU institutional reform; institutional requirements on candidate countries; pre-accession criteria and negotiations; administrative capacity, judicial capacity, and legal approximation in accession states; capacity of the EU to absorb new Member States; and EC law as part of European identity. Also covered are specific historical details of particular pre-accession negotiations (e.g., Greece, Spain, Portugal, Malta, and Cyprus), the still inconclusive negotiations with Turkey and the Western Balkan states, and political factors involved in the non-accession of Norway, Iceland and Switzerland. Assembling powerful evidence and applying incisive analysis, the author’s conclusion shows that, absent further (and major) EU institutional reform, it will be difficult for an enlarging Union to continue to ‘deliver the goods.’ A watershed in the continuing great debate on the fulfilment of the EC Treaty’s determination to foster and promote ‘an ever closer union of the peoples of Europe,’ this book will prove invaluable to anybody interested in the European integration project, particularly lawyers, academics, officials and policymakers in the EU Member States.
Author: S. Tamer Cavusgil
Publisher: Business Expert Press
ISBN: 1606490133
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
