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Author: Sarah Machajewski
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448895324
Category : Juvenile Nonfiction
Languages : en
Pages : 130
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Book Description
This title tells the story of the social media gaming company Zynga, known for games such as FarmVille and CityVille, and its unconventional founder and CEO, Mark Pincus. As suggested by the company's motto Connecting the world through games, Pincus has aimed to connect people around the globe through games played on Facebook and other social platforms. Readers will enjoy getting the inside scoop on Pincus's sometimes controversial journey to the billionaires' club.
Author: Sarah Machajewski
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448895324
Category : Juvenile Nonfiction
Languages : en
Pages : 130
Get Book Here
Book Description
This title tells the story of the social media gaming company Zynga, known for games such as FarmVille and CityVille, and its unconventional founder and CEO, Mark Pincus. As suggested by the company's motto Connecting the world through games, Pincus has aimed to connect people around the globe through games played on Facebook and other social platforms. Readers will enjoy getting the inside scoop on Pincus's sometimes controversial journey to the billionaires' club.
Author: Amy Jo Kim
Publisher: Gamethinking.IO
ISBN: 9780999788547
Category : Games
Languages : en
Pages : 214
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Book Description
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.
Author: Kalyani Mookherji
Publisher: Prabhat Prakashan
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 6
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Book Description
Mark Pincus by Kalyani Mookherji: Kalyani Mookherji presents an illuminating biography that delves into the life and achievements of Mark Pincus. Through meticulous research and engaging storytelling, the book provides readers with insights into Pincus' entrepreneurial journey and his role in shaping the landscape of social gaming. Key Aspects of the Book "Mark Pincus": Social Gaming Pioneer: The book explores Mark Pincus' instrumental role in establishing social gaming as a significant industry, shedding light on the inception and growth of Zynga. Entrepreneurial Lessons: Readers gain valuable insights into Pincus' entrepreneurial strategies, his approach to innovation, and the challenges he navigated while building and scaling his ventures. Gaming and Technology Fusion: The book examines how Pincus' vision bridged the gap between gaming and technology, influencing how people engage with games in the digital age. Known for her ability to capture the essence of impactful lives, Kalyani Mookherji presents the journey of Mark Pincus with precision and depth. Mookherji's meticulous research and storytelling prowess provide readers with a comprehensive understanding of Pincus' contributions to the world of gaming and technology.
Author: Julian Guthrie
Publisher: Currency
ISBN: 0525573925
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
An unforgettable story of four women who, through grit and ingenuity, became stars in the cutthroat, high-stakes, male dominated world of venture capital in Silicon Valley, and helped build some of the foremost companies of our time. In Alpha Girls, award-winning journalist Julian Guthrie takes readers behind the closed doors of venture capital, an industry that transforms economies and shapes how we live. We follow the lives and careers of four women who were largely written out of history - until now. Magdalena Yesil, who arrived in America from Turkey with $43 to her name, would go on to receive her electrical engineering degree from Stanford, found some of the first companies to commercialize internet access, and help Marc Benioff build Salesforce. Mary Jane Elmore went from the corn fields of Indiana to Stanford and on to the storied venture capital firm IVP - where she was one of the first women in the U.S. to make partner - only to be pulled back from the glass ceiling by expectations at home. Theresia Gouw, an overachieving first-generation Asian American from a working-class town, dominated the foosball tables at Brown (she would later reluctantly let Sergey Brin win to help Accel Partners court Google), before she helped land and build companies including Facebook, Trulia, Imperva, and ForeScout. Sonja Hoel, a Southerner who became the first woman investing partner at white-glove Menlo Ventures, invested in McAfee, Hotmail, Acme Packet, and F5 Networks. As her star was still rising at Menlo, a personal crisis would turn her into an activist overnight, inspiring her to found an all-women's investment group and a national nonprofit for girls. These women, juggling work and family, shaped the tech landscape we know today while overcoming unequal pay, actual punches, betrayals, and the sexist attitudes prevalent in Silicon Valley and in male-dominated industries everywhere. Despite the setbacks, they would rise again to rewrite the rules for an industry they love. In Alpha Girls, Guthrie reveals their untold stories.
Author: Will Luton
Publisher: New Riders
ISBN: 0133411249
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.
Author: Kevin D. Johnson
Publisher: Jaico Publishing House
ISBN: 818495784X
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
100 Essential Beliefs, Characteristics and Habits of Elite Entrepreneurs What Every Successful Entrepreneur Knows But Won’t Tell You Achieve unimaginable business success and financial wealth. Reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga and many others. Develop the Entrepreneur Mind – a way of thinking that comes from learning the vital lessons of the best entrepreneurs. Through compelling stories of modern-day business tycoons, Kevin Johnson, president of the multi-million dollar company Johnson Media Inc., shares the essential beliefs, characteristics and habits of elite entrepreneurs. In this riveting book, written for new and veteran entrepreneurs, Johnson identifies 100 lessons in seven key areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind is the ultimate primer on how to think like an entrepreneur. KEVIN D. JOHNSON, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses.
Author: Camille Sweeney
Publisher: Penguin
ISBN: 0452298172
Category : Self-Help
Languages : en
Pages : 322
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Book Description
How does anyone get to the top of their field? We all know it takes hard work, dedication, and the occasional dose of luck, but what separates a wannabe from a winner? The Art of Doing brings together an incredible cross-section of individuals who are the at the top of their respective fields, from actor Alec Baldwin to New York Times crossword puzzle editor Will Shortz, to and asks them each one question: how do you succeed at what you do? The advice that they share is illuminating, and occasionally surprising, providing their top ten strategies on how to achieve greatness in a variety of ways. From the practical ("How to Open a Restaurant and Stay in Business," by restaurateur David Chang) to the zany ("How to Live Life on the High Wire," by infamous World Trade Center tightrope walker Philippe Petit), each interview is a testament to the knowledge and experiences that these risk-taking, barrier-breaking individuals have used to achieve their own success. With its diverse perspectives and variety of opinions about how to be the best in any field, this book will shape readers' views of success and inspire them to carve out their own niche.
Author: Reid Hoffman
Publisher: Crown Currency
ISBN: 0307888924
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
Author: Emily Howell
Publisher: Emereo Publishing
ISBN: 9781488869235
Category : Reference
Languages : en
Pages : 166
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Book Description
An excellent Guide of Zynga. There has never been a Zynga Guide like this. It contains 232 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Zynga. A quick look inside of some of the subjects covered: Microsoft Studios - 2013, Montopia, The Pioneer Trail, John Doerr - Career, Zynga - Corporate culture, Bubble Safari, CityVille 2 - Inception, Zynga - Game quality, Mafia Wars - Platforms, Zynga with Friends, OMGPOP - Games, Andreessen Horowitz - Exits, Land Shark (Saturday Night Live) - References in popular culture, Zynga Bingo, Zynga - Reception and controversies, Myspace.com, Digital Sky Technologies - Investments, Zynga Bingo - Power-Ups, Don Mattrick - Zynga, Playdom - History, Peter Moore (business) - Electronic Arts, History of Facebook - Switch to profitability, Wharton School of the University of Pennsylvania - Influence in business, Friends for Sale, ChefVille, Mafia Wars - The cities of the game, Christina Wodtke - Career, Sean Parker - Plaxo, King.com - IPO, Marc Andreessen - Industry influence, Flock (web browser) - History, Mafia Wars - Lawsuit, BitPay - Merchant Acquisition and Partnerships, Zynga - Current, Mark Pincus - Zynga, Zynga - Spam concerns, RewardVille, Andreessen Horowitz - Investments, Zynga - Viability, Union Square Ventures, Zynga Dallas, Escapist (magazine) - March Mayhem: Developer's Showdown, Powerset (company) - Ryan Ferrier, OMGPOP - History, YoVille - History, Scramble with Friends, Bubble Safari - Partnerships, Bitcoins - Acceptance by merchants, Christy Marx, and much more...
Author: Michael Specter
Publisher: National Geographic Books
ISBN: 0143118315
Category : Science
Languages : en
Pages : 0
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Book Description
"A superb and convincing work." -Malcolm Gladwell At a time when our planet is in dire peril, Americans mistrust science more than ever. Few journalists appreciate what is at stake better than Michael Specter, who has spent the last twenty years reporting on everything from the AIDS epidemic to the digital revolution. In Denialism, he eloquently shows how, in a world where protesters march against childhood vaccines and Africans starve to death rather than import genetically modified grains, we must reconnect with the rational thinking that has underpinned the advance of civilization since the eighteenth century. What emerges is a manifesto that brilliantly captures one of the pivotal clashes of our era.
