Author: Robert Birnbaum
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
Book Description
Birnbaum traces the paths of seven popular management fads in higher education, presenting a model describing their life cycle -- development, diffusion, consequences and eventual disappearance. He shows how management fads contributed to several major problems in higher education, and explains what academic managers can do to maximize the benefits fads can provide while minimizing their organizational costs. Index.