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Author: Dr. G. Yoganandan
Publisher: EduPedia Publications Pvt. Ltd
ISBN: 1508792305
Category : Reference
Languages : en
Pages : 87
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Book Description
About the book Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study.
Author: Dr. G. Yoganandan
Publisher: EduPedia Publications Pvt. Ltd
ISBN: 1508792305
Category : Reference
Languages : en
Pages : 87
Get Book Here
Book Description
About the book Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study.
Author: Waldemar Cudny
Publisher: Springer
ISBN: 3319620843
Category : Science
Languages : en
Pages : 152
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Book Description
This book examines the role of cars and the space connected with their production and presentation in tourism development. It describes the role played by experiences and experience societies formed in the 20th c. in the development of contemporary tourism, including tourism related to cars. The book explores the influence of experiencing unusual events, such as car races, car fairs, visits to car industry museums or multifunctional spaces connected with producing and exhibiting cars (e.g. Autostadt or Audi Forum) on the development of a new type of tourism, i.e. car tourism. This kind of tourism is novel in two ways: firstly, it is a new phenomenon in science, as so far it has not been thoroughly studied or described, apart from various short articles. Secondly, this type of tourism has developed on a large scale only in recent years, mainly due to the huge investments made by powerful European car manufacturers (e.g. Autostadt, Audi Forums, Porsche Museum, Lamborghini Museum etc.). The book presents cars and the spaces related to them as tourist assets (sites, events) and as tourist products that satisfy tourists’ needs. Moreover, it connects the issue of car tourism to the marketing strategies of large car manufacturers and discusses the theory of tourism space, highlighting the main tourism spaces in which car tourism develops. It presents multifunctional spaces (factories, adventure centres – Autostadt in Wolfsburg), museums, car exhibitions, and race tracks. In the next chapter, following an introduction to the problem of events, the author describes events related to car tourism, including races, rallies, driving schools and car fairs. The book ends with a summarizing chapter, which includes a model of the function of car tourism as a separate type of tourism, as well as a discussion presenting the main features, advantages and disadvantages of car tourism in the context of the tourism space theory.
Author: Debbie Hopkins
Publisher: Goodfellow Publishers Ltd
ISBN: 191015864X
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
* A thorough exploration of low carbon mobility transitions from a range of disciplinary and theoretical perspectives;* A broad view of low carbon transition across travel, transport, tourism and mobilities studies;* A critical exploration of the global, regional and local prospects for low carbon mobility transitions; * Illustrating examples of low carbon transition, from leading scholars researching in a wide range of geographic contexts.Arranged in three interrelated sections; People and Place, Structures in Transition, and Innovations for Low Carbon Mobility, Low Carbon Mobility Transitions presents nineteen theoretically-informed, empirically grounded chapters and case studies that comprehensively address the prospects for global, regional, and local systemic transitions to low carbon mobility. Bringing together the work of leading researchers from 26 universities, research centres and consultancies, spanning six continents, it critically explores the wide-ranging regional contexts in which a low carbon transition has been, is being, or can be achieved. In doing so, it highlights the place-specific, geopolitical and cultural sensitivities of low carbon transitions at national, regional and local (urban) scales. The overlapping roles of technological innovation, behaviour change and policy frameworks are critically examined in this book, providing timely insights into the opportunities for decarbonising the current systems of transport, in order to achieve the radical emissions reductions required to prevent lasting impacts of climate change.Highlights of the book include:* Multidisciplinary and interdisciplinary insights into low carbon mobility transitions;* Research-informed chapters and case studies including a range of geographic contexts across the global North and South;* New perspectives on the intersecting and overlapping roles of technological innovation, behaviour change and policy frameworks;* Expert assessments of systemic low carbon transition.About the EditorsDebbie Hopkins is a Research Fellow at the Transport Studies Unit, School of Geography and the Environment, University of Oxford (UK), and a Junior Research Fellow in Geography at Mansfield College, Oxford. James Higham is a Professor in the Department of Tourism, University of Otago (New Zealand), Visiting Professor, University of Stavanger (Norway) and co-editor of the Journal of Sustainable Tourism.
Author: Raghu G
Publisher:
ISBN:
Category :
Languages : en
Pages : 46
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Book Description
The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 38% per annum in June 2005-06 over the corresponding period in the pervious year. Further competition is heating up in the sector with a host of new players coming in and other like Porsche, Bentley, Audi, and BMW all set to venture in the Indian markets. One factor that could help the companies in the marketing of their product is by knowing and creating a personality for their brands.This report attempts to answer some of the questions regarding brand personality of selected cars in India by conducting the market research. This report is categorized into parts, deals with introduction to brand personality, companies selected, product and the industry.The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 25% per annum in June 2005-06 over the corresponding period in the previous year. Further competition is heating up in the sector with a host of new players coming in and others like Porches, Bentley, Audi, and BMW all set to venture in Indian markets. One factor that could help the companies in the marketing of their products is buying Behavior of the consumers. The Buying Behavior of the customers can be studied by knowing their perceptions about the cars in the market and about the possible entrants in the market. One such technique is by knowing and creating a personality for the brands.
Author: Douglas B. Gurin
Publisher:
ISBN:
Category : High school students
Languages : en
Pages : 52
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Book Description
Author: Russell W. Belk
Publisher: Emerald Group Publishing
ISBN: 178190023X
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c
Author: John O'Shaughnessy
Publisher: Routledge
ISBN: 1317646010
Category : Business & Economics
Languages : en
Pages : 765
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Book Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Author: António Abreu
Publisher: MDPI
ISBN: 3036508341
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
To be competitive, companies must develop capabilities that allow them to react rapidly to market demands. The innovation methods of the past are not adapted to the turbulence of the modern world. In the last decade, increasing globalization of markets and Industry 4.0 have caused profound changes in the best way to manage the innovation process. This book includes a collection of thirteen papers that discuss theoretical approaches, case studies, and surveys focused on issues related to open innovation and its mechanisms.
Author: E. W. Allanson
Publisher: Routledge
ISBN: 100036545X
Category : Transportation
Languages : en
Pages : 137
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Book Description
Originally published in 1982, this book gives a concise commentary on the development and performance of car ownership prediction procedures and a wide-ranging survey of the modelling techniques associated with forecasting. The book provides a basic appreciation of the key points, whether they are mathematical or otherwise. Throughout the book there is a theme which relates the academic debate surrounding the issue to technical rather than philosophical concepts.
Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
