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Author: Daniel Pope
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author: Daniel Pope
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
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Book Description
Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 0393733785
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Author: Defense Documentation Center (U.S.)
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 784
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1608
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Author: United States. Federal Housing Administration
Publisher:
ISBN:
Category : Federal aid to housing
Languages : en
Pages : 16
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Book Description
Author: Roland Marchand
Publisher: Univ of California Press
ISBN: 0520403657
Category : History
Languages : en
Pages : 470
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Book Description
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Author: Ezra Greenspan
Publisher: Penn State Press
ISBN: 9780271020501
Category : Reference
Languages : en
Pages : 330
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Book Description
Book History is the annual journal of the Society for the History of Authorship, Reading and Publishing, Inc. (SHARP). Book History is devoted to every aspect of the history of the book, broadly defined as the history of the creation, dissemination, and the reception of script and print. Book History publishes research on the social, economic, and cultural history of authorship, editing, printing, the book arts, publishing, the book trade, periodicals, newspapers, ephemera, copyright, censorship, literary agents, libraries, literary criticism, canon formation, literacy, literacy education, reading habits, and reader response.
Author: Samuel Maunder
Publisher:
ISBN:
Category : Classical dictionaries
Languages : en
Pages : 942
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Author: Noah Webster
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 444
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Book Description
