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Author: James M. Rubenstein
Publisher: JHU Press
ISBN: 0801873711
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry . . . which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.
Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Ron Vest
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537235523
Category :
Languages : en
Pages : 80
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Book Description
One of the greatest compliments I have ever received came very unexpectedly. I had been in the car business for about 20 years and had personally trained over 300 salespeople. The same training you are about to receive. I was just hired as the general manager of a dealership and was holding my first meeting with the salespeople. I was making the point that following a process is extremely important and I listed the steps in the sales training that are in this book. One of the salespeople raised their hand, took out a folded up piece of paper, and read the steps of the sales process I had just listed. I asked him where he got that from and he said that salespeople had been passing it around for years because they never received better training from their employers. That is the reason for this book. To give the person who wants to be a professional car salesperson a map on how to achieve success. This book is very extensive and was written for the new hire as well as the seasoned pro. I truly hope this becomes a tool that you use often and you have the discipline to follow the process. In other words, I hope this becomes The Car Salesman's Bible. Best regards, Ron
Author: James M. Rubenstein
Publisher: JHU Press
ISBN: 0801873711
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry . . . which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.
Author: Steve Stauning
Publisher: Createspace Independent Publishing Platform
ISBN: 9781722816728
Category :
Languages : en
Pages : 418
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Book Description
Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!
Author: Cleveland Williams
Publisher:
ISBN: 9781478720836
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
In todays economy, being a smart consumer and investor is very important. Having a system you can use to help generate extra income can make a huge difference in so many peoples lives, so Im excited to put it out there. Everything in this book comes from what I have learned through trial and error and actually being in the business. Cleveland Williams The Secrets of Car Flipping is a very unique step by step guide that instructs on everything anyone would need to know for buying and selling used cars. This book teaches the reader where to find good used cars and alerts the reader of the dangers of buying from certain places, such as a car auction. Step by step, the reader will learn where to find cars, how to evaluate the condition of a car, how to determine how much the car is worth, and how to decide what one should pay for a car. This book is the ultimate guide for buying and selling used cars because it actually teaches the reader how to negotiate prices, gives the user sales strategies on how to get information from the seller about the car, and gives the reader tips on closing the deal. The second part of the book reverses this scenario and gives the reader step by step instructions on reselling the car and dressing the car for a buyer. The second part of the book also discusses how to advertise the car, deal with potential buyers, negotiate a price, and close the sale. This book has it all, and as a bonus, there are several secrets and tricks of the trade included. Along with giving the readers warning signs, I have also included things the reader should look for, dos and donts when buying and selling a car, and sample forms like a bill of sale. This is the only book that I know of that supplies the reader with all this information.
Author: James M. Rubenstein
Publisher: JHU Press
ISBN: 9780801867149
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613081243
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Reap Your Share of Resale Riches! This is it—the bona fide insider’s guide to cashing in on the huge boom in reselling new and used products for big bucks. At last, a soup-to-nuts primer on how to tap into the exploding market for new and “previously owned” merchandise flying off of websites such as eBay and elsewhere. This book has it all—the latest information on what to buy, where to buy, what to pay, and how to sell it for big profits, online and off. Get the complete lowdown from a true expert on how to launch into this exciting area, plus discover 202 products almost guaranteed to start your business off with a bang. Learn which products are proven sellers, how and where to buy them cheaply, and how to resell them for top dollar: • Tap into page after page of buying sources, including distributors and wholesalers, manufacturers, online and offline auctions, government surplus sources, estate sales and more! • Find out how and where to sell the goods for the most profit, including: eBay, internet malls, websites, e-storefronts, consignment outlets, and mail order, not to mention your own showroom and in-home parties, or at trade shows and seminars. • Learn how to negotiate like a pro for overstock and out-of-season and slightly damaged goods—buying on terms for no money down. • Learn how to “work the room” at auctions, estate sales, liquidations, and flea markets—bidding and buying for less. • Learn how to tap the vast and profitable world of imported goods, with full details on over seas sources and how to deal with them.
Author:
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 1612
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Book Description
Author: Arthur Pound
Publisher: Edizioni Savine
ISBN: 8896365392
Category : Business & Economics
Languages : en
Pages : 614
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Book Description
“ ...GENERAL MOTORS in 1933 reached its twenty-fifth milestone. Since the founding of General Motors Company of New Jersey in 1908, the growth of the organization has contributed a unique chapter to American industrial history. From beginnings so small that its birth escaped notice in financial centers, General Motors has worked its way steadily forward to a place where its leadership in many of the most exacting branches of production and distribution is taken for granted and where it meets the public of many lands with a wide variety of merchandise and services. Scientific research, close attention to dealer and consumer needs, and constructive public policies are among the factors accounting for General Motors' present strength. My acquaintance with General Motors began at its birth in 1908, and as a somewhat impartial observer of social trends I have watched its progress with keen interest ever since” ARTHUR POUND - 1934
Author: Kevin Thomas
Publisher: Dog Ear Publishing
ISBN: 1608446352
Category :
Languages : en
Pages : 154
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Book Description
"Kevin Thomas delivers the must read business book of the year for anyone looking to get into the used car business. Kevin combines valuable insight with real how-to techniques that will shorten your learning curve and get you profitable fast. Just executing his Right System concept alone will add thousands to your bottom line." Cory L. Mosley, Auto Industry Sales & Marketing Expert and Founder of Mosley Automotive "Kevin has proven time after time his ability to take an auto dealership to the next level and beyond. His understanding of the entire used car operation, from procuring inventory, to reconditioning, sales, and financing is thorough and his business ethics insure him success time after time. I knew Kevin would be successful, and he has surpassed even my ambitious predictions." Joe Callahan, President Callahan Coachworks Are you an auto dealer wondering how to manage stagnant growth and low profits? Are you afraid the current economy will force you to close up shop? Let's face it. Our industry has changed dramatically in recent years. But as a dealer, when I turned to the so called Guru's for answers to my questions, their advice and ideas were stale and out of touch. I decided to take control. While I couldn't influence gas or stock market prices, I could harness my fifteen years of industry experience and focus on controlling "three vital components" of my business: customers, inventory and processes. How to make Extreme Profits in Your Used Car Operation is the most valuable resource on the market today, offering you answers to the questions dealers routinely grapple with. It's a simple plan to help you master the "three vital components," get predictable and consistent results, and ensure your dealership's long-term success. Kevin Thomas knows what it takes to create a successful automotive dealership. The owner and operator of several of Georgia's most successful stores, former President of the Georgia Independent Automobile Dealers Association, and winner of the prestigious Quality Dealer Award; this fifteen year veteran's in depth industry knowledge results from firsthand experience in a wide range of new and used car dealership positions from sales consultant to general manager. A visionary and a trendsetter, and a graduate of the Professional Business Coaching Alliance's School of Coaching, Kevin masterfully combines his hard earned entrepreneurial expertise with his intimate understanding of the automotive world, sharing his knowledge and ideas with companies and industry professionals around the world. On the Board of Directors for the local Chamber of Commerce, and President of the local Rotary Club, Kevin is happily married to his wife and business partner Karyn. They have three children; Ann Marie, Morgan and Kevin Jr.
