Mahin's Magazine

Mahin's Magazine PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 740

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Mahin's Magazine

Mahin's Magazine PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 760

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Business, the Magazine for Office, Store and Factory

Business, the Magazine for Office, Store and Factory PDF Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1528

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Cassier's Magazine

Cassier's Magazine PDF Author:
Publisher:
ISBN:
Category : Materials handling
Languages : en
Pages : 640

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The National Magazine

The National Magazine PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 520

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Modern Advertising and the Market for Audience Attention

Modern Advertising and the Market for Audience Attention PDF Author: Zoe Sherman
Publisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 279

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Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.

New York Magazine

New York Magazine PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 132

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Book Description
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

The Century Illustrated Monthly Magazine

The Century Illustrated Monthly Magazine PDF Author:
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 1598

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Sold American

Sold American PDF Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 080787664X
Category : History
Languages : en
Pages : 553

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Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Van Nostrand's Eclectic Engineering Magazine

Van Nostrand's Eclectic Engineering Magazine PDF Author:
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 546

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NBS Special Publication

NBS Special Publication PDF Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 618

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