Author: Rohit Kumar
Publisher: Apress
ISBN: 1484230698
Category : Computers
Languages : en
Pages : 321
Book Description
Learn about the emergence and evolution of IT in the enterprise, see how machine learning is transforming business intelligence, and discover various cognitive artificial intelligence solutions that complement and extend machine learning. In this book, author Rohit Kumar explores the challenges when these concepts intersect in IT systems by presenting detailed descriptions and business scenarios. He starts with the basics of how artificial intelligence started and how cognitive computing developed out of it. He'll explain every aspect of machine learning in detail, the reasons for changing business models to adopt it, and why your business needs it. Along the way you'll become comfortable with the intricacies of natural language processing, predictive analytics, and cognitive computing. Each technique is covered in detail so you can confidently integrate it into your enterprise as it is needed. This practical guide gives you a roadmap for transformin g your business with cognitive computing, giving you the ability to work confidently in an ever-changing enterprise environment. What You'll Learn See the history of AI and how machine learning and cognitive computing evolved Discover why cognitive computing is so important and why your business needs it Master the details of modern AI as it applies to enterprises Map the path ahead in terms of your IT-business integration Avoid common road blocks in the process of adopting cognitive computing in your business Who This Book Is For Business managers and leadership teams.
Machine Learning and Cognition in Enterprises
Author: Rohit Kumar
Publisher: Apress
ISBN: 1484230698
Category : Computers
Languages : en
Pages : 321
Book Description
Learn about the emergence and evolution of IT in the enterprise, see how machine learning is transforming business intelligence, and discover various cognitive artificial intelligence solutions that complement and extend machine learning. In this book, author Rohit Kumar explores the challenges when these concepts intersect in IT systems by presenting detailed descriptions and business scenarios. He starts with the basics of how artificial intelligence started and how cognitive computing developed out of it. He'll explain every aspect of machine learning in detail, the reasons for changing business models to adopt it, and why your business needs it. Along the way you'll become comfortable with the intricacies of natural language processing, predictive analytics, and cognitive computing. Each technique is covered in detail so you can confidently integrate it into your enterprise as it is needed. This practical guide gives you a roadmap for transformin g your business with cognitive computing, giving you the ability to work confidently in an ever-changing enterprise environment. What You'll Learn See the history of AI and how machine learning and cognitive computing evolved Discover why cognitive computing is so important and why your business needs it Master the details of modern AI as it applies to enterprises Map the path ahead in terms of your IT-business integration Avoid common road blocks in the process of adopting cognitive computing in your business Who This Book Is For Business managers and leadership teams.
Publisher: Apress
ISBN: 1484230698
Category : Computers
Languages : en
Pages : 321
Book Description
Learn about the emergence and evolution of IT in the enterprise, see how machine learning is transforming business intelligence, and discover various cognitive artificial intelligence solutions that complement and extend machine learning. In this book, author Rohit Kumar explores the challenges when these concepts intersect in IT systems by presenting detailed descriptions and business scenarios. He starts with the basics of how artificial intelligence started and how cognitive computing developed out of it. He'll explain every aspect of machine learning in detail, the reasons for changing business models to adopt it, and why your business needs it. Along the way you'll become comfortable with the intricacies of natural language processing, predictive analytics, and cognitive computing. Each technique is covered in detail so you can confidently integrate it into your enterprise as it is needed. This practical guide gives you a roadmap for transformin g your business with cognitive computing, giving you the ability to work confidently in an ever-changing enterprise environment. What You'll Learn See the history of AI and how machine learning and cognitive computing evolved Discover why cognitive computing is so important and why your business needs it Master the details of modern AI as it applies to enterprises Map the path ahead in terms of your IT-business integration Avoid common road blocks in the process of adopting cognitive computing in your business Who This Book Is For Business managers and leadership teams.
Demystifying AI for the Enterprise
Author: Prashant Natarajan
Publisher: CRC Press
ISBN: 1351032933
Category : Computers
Languages : en
Pages : 433
Book Description
Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
Publisher: CRC Press
ISBN: 1351032933
Category : Computers
Languages : en
Pages : 433
Book Description
Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
Machine Learning and Cognitive Science Applications in Cyber Security
Author: Khan, Muhammad Salman
Publisher: IGI Global
ISBN: 1522581014
Category : Computers
Languages : en
Pages : 338
Book Description
In the past few years, with the evolution of advanced persistent threats and mutation techniques, sensitive and damaging information from a variety of sources have been exposed to possible corruption and hacking. Machine learning, artificial intelligence, predictive analytics, and similar disciplines of cognitive science applications have been found to have significant applications in the domain of cyber security. Machine Learning and Cognitive Science Applications in Cyber Security examines different applications of cognition that can be used to detect threats and analyze data to capture malware. Highlighting such topics as anomaly detection, intelligent platforms, and triangle scheme, this publication is designed for IT specialists, computer engineers, researchers, academicians, and industry professionals interested in the impact of machine learning in cyber security and the methodologies that can help improve the performance and reliability of machine learning applications.
Publisher: IGI Global
ISBN: 1522581014
Category : Computers
Languages : en
Pages : 338
Book Description
In the past few years, with the evolution of advanced persistent threats and mutation techniques, sensitive and damaging information from a variety of sources have been exposed to possible corruption and hacking. Machine learning, artificial intelligence, predictive analytics, and similar disciplines of cognitive science applications have been found to have significant applications in the domain of cyber security. Machine Learning and Cognitive Science Applications in Cyber Security examines different applications of cognition that can be used to detect threats and analyze data to capture malware. Highlighting such topics as anomaly detection, intelligent platforms, and triangle scheme, this publication is designed for IT specialists, computer engineers, researchers, academicians, and industry professionals interested in the impact of machine learning in cyber security and the methodologies that can help improve the performance and reliability of machine learning applications.
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Author: Kaur, Jasmine
Publisher: IGI Global
ISBN: 1668444984
Category : Business & Economics
Languages : en
Pages : 327
Book Description
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
Publisher: IGI Global
ISBN: 1668444984
Category : Business & Economics
Languages : en
Pages : 327
Book Description
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.
Artificial Intelligence
Author: Harvard Business Review
Publisher: HBR Insights
ISBN: 9781633697898
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
Publisher: HBR Insights
ISBN: 9781633697898
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
Challenges and Applications of Data Analytics in Social Perspectives
Author: Sathiyamoorthi, V.
Publisher: IGI Global
ISBN: 179982568X
Category : Computers
Languages : en
Pages : 324
Book Description
With exponentially increasing amounts of data accumulating in real-time, there is no reason why one should not turn data into a competitive advantage. While machine learning, driven by advancements in artificial intelligence, has made great strides, it has not been able to surpass a number of challenges that still prevail in the way of better success. Such limitations as the lack of better methods, deeper understanding of problems, and advanced tools are hindering progress. Challenges and Applications of Data Analytics in Social Perspectives provides innovative insights into the prevailing challenges in data analytics and its application on social media and focuses on various machine learning and deep learning techniques in improving practice and research. The content within this publication examines topics that include collaborative filtering, data visualization, and edge computing. It provides research ideal for data scientists, data analysts, IT specialists, website designers, e-commerce professionals, government officials, software engineers, social media analysts, industry professionals, academicians, researchers, and students.
Publisher: IGI Global
ISBN: 179982568X
Category : Computers
Languages : en
Pages : 324
Book Description
With exponentially increasing amounts of data accumulating in real-time, there is no reason why one should not turn data into a competitive advantage. While machine learning, driven by advancements in artificial intelligence, has made great strides, it has not been able to surpass a number of challenges that still prevail in the way of better success. Such limitations as the lack of better methods, deeper understanding of problems, and advanced tools are hindering progress. Challenges and Applications of Data Analytics in Social Perspectives provides innovative insights into the prevailing challenges in data analytics and its application on social media and focuses on various machine learning and deep learning techniques in improving practice and research. The content within this publication examines topics that include collaborative filtering, data visualization, and edge computing. It provides research ideal for data scientists, data analysts, IT specialists, website designers, e-commerce professionals, government officials, software engineers, social media analysts, industry professionals, academicians, researchers, and students.
Machine Learning and Deep Learning in Efficacy Improvement of Healthcare Systems
Author: Om Prakash Jena
Publisher: CRC Press
ISBN: 1000486826
Category : Computers
Languages : en
Pages : 321
Book Description
The goal of medical informatics is to improve life expectancy, disease diagnosis and quality of life. Medical devices have revolutionized healthcare and have led to the modern age of machine learning, deep learning and Internet of Medical Things (IoMT) with their proliferation, mobility and agility. This book exposes different dimensions of applications for computational intelligence and explains its use in solving various biomedical and healthcare problems in the real world. This book describes the fundamental concepts of machine learning and deep learning techniques in a healthcare system. The aim of this book is to describe how deep learning methods are used to ensure high-quality data processing, medical image and signal analysis and improved healthcare applications. This book also explores different dimensions of computational intelligence applications and illustrates its use in the solution of assorted real-world biomedical and healthcare problems. Furthermore, it provides the healthcare sector with innovative advances in theory, analytical approaches, numerical simulation, statistical analysis, modelling, advanced deployment, case studies, analytical results, computational structuring and significant progress in the field of machine learning and deep learning in healthcare applications. FEATURES Explores different dimensions of computational intelligence applications and illustrates its use in the solution of assorted real-world biomedical and healthcare problems Provides guidance in developing intelligence-based diagnostic systems, efficient models and cost-effective machines Provides the latest research findings, solutions to the concerning issues and relevant theoretical frameworks in the area of machine learning and deep learning for healthcare systems Describes experiences and findings relating to protocol design, prototyping, experimental evaluation, real testbeds and empirical characterization of security and privacy interoperability issues in healthcare applications Explores and illustrates the current and future impacts of pandemics and mitigates risk in healthcare with advanced analytics This book is intended for students, researchers, professionals and policy makers working in the fields of public health and in the healthcare sector. Scientists and IT specialists will also find this book beneficial for research exposure and new ideas in the field of machine learning and deep learning.
Publisher: CRC Press
ISBN: 1000486826
Category : Computers
Languages : en
Pages : 321
Book Description
The goal of medical informatics is to improve life expectancy, disease diagnosis and quality of life. Medical devices have revolutionized healthcare and have led to the modern age of machine learning, deep learning and Internet of Medical Things (IoMT) with their proliferation, mobility and agility. This book exposes different dimensions of applications for computational intelligence and explains its use in solving various biomedical and healthcare problems in the real world. This book describes the fundamental concepts of machine learning and deep learning techniques in a healthcare system. The aim of this book is to describe how deep learning methods are used to ensure high-quality data processing, medical image and signal analysis and improved healthcare applications. This book also explores different dimensions of computational intelligence applications and illustrates its use in the solution of assorted real-world biomedical and healthcare problems. Furthermore, it provides the healthcare sector with innovative advances in theory, analytical approaches, numerical simulation, statistical analysis, modelling, advanced deployment, case studies, analytical results, computational structuring and significant progress in the field of machine learning and deep learning in healthcare applications. FEATURES Explores different dimensions of computational intelligence applications and illustrates its use in the solution of assorted real-world biomedical and healthcare problems Provides guidance in developing intelligence-based diagnostic systems, efficient models and cost-effective machines Provides the latest research findings, solutions to the concerning issues and relevant theoretical frameworks in the area of machine learning and deep learning for healthcare systems Describes experiences and findings relating to protocol design, prototyping, experimental evaluation, real testbeds and empirical characterization of security and privacy interoperability issues in healthcare applications Explores and illustrates the current and future impacts of pandemics and mitigates risk in healthcare with advanced analytics This book is intended for students, researchers, professionals and policy makers working in the fields of public health and in the healthcare sector. Scientists and IT specialists will also find this book beneficial for research exposure and new ideas in the field of machine learning and deep learning.
AI Meets BI
Author: Lakshman Bulusu
Publisher: CRC Press
ISBN: 1000281930
Category : Computers
Languages : en
Pages : 241
Book Description
With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. BI developers and practitioners now have tools and technologies to create systems and solutions to guide effective decision making. Decisions can be made on the basis of more reliable and accurate information and intelligence, which can lead to valuable, actionable insights for business. Previously, BI professionals were stymied by bad or incomplete data, poorly architected solutions, or even just outright incapable systems or resources. With the advent of AI, BI has new possibilities for effectiveness. This is a long-awaited phase for practitioners and developers and, moreover, for executives and leaders relying on knowledgeable and intelligent decision making for their organizations. Beginning with an outline of the traditional methods for implementing BI in the enterprise and how BI has evolved into using self-service analytics, data discovery, and most recently AI, AI Meets BI first lays out the three typical architectures of the first, second, and third generations of BI. It then takes an in-depth look at various types of analytics and highlights how each of these can be implemented using AI-enabled algorithms and deep learning models. The crux of the book is four industry use cases. They describe how an enterprise can access, assess, and perform analytics on data by way of discovering data, defining key metrics that enable the same, defining governance rules, and activating metadata for AI/ML recommendations. Explaining the implementation specifics of each of these four use cases by way of using various AI-enabled machine learning and deep learning algorithms, this book provides complete code for each of the implementations, along with the output of the code, supplemented by visuals that aid in BI-enabled decision making. Concluding with a brief discussion of the cognitive computing aspects of AI, the book looks at future trends, including augmented analytics, automated and autonomous BI, and security and governance of AI-powered BI.
Publisher: CRC Press
ISBN: 1000281930
Category : Computers
Languages : en
Pages : 241
Book Description
With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. BI developers and practitioners now have tools and technologies to create systems and solutions to guide effective decision making. Decisions can be made on the basis of more reliable and accurate information and intelligence, which can lead to valuable, actionable insights for business. Previously, BI professionals were stymied by bad or incomplete data, poorly architected solutions, or even just outright incapable systems or resources. With the advent of AI, BI has new possibilities for effectiveness. This is a long-awaited phase for practitioners and developers and, moreover, for executives and leaders relying on knowledgeable and intelligent decision making for their organizations. Beginning with an outline of the traditional methods for implementing BI in the enterprise and how BI has evolved into using self-service analytics, data discovery, and most recently AI, AI Meets BI first lays out the three typical architectures of the first, second, and third generations of BI. It then takes an in-depth look at various types of analytics and highlights how each of these can be implemented using AI-enabled algorithms and deep learning models. The crux of the book is four industry use cases. They describe how an enterprise can access, assess, and perform analytics on data by way of discovering data, defining key metrics that enable the same, defining governance rules, and activating metadata for AI/ML recommendations. Explaining the implementation specifics of each of these four use cases by way of using various AI-enabled machine learning and deep learning algorithms, this book provides complete code for each of the implementations, along with the output of the code, supplemented by visuals that aid in BI-enabled decision making. Concluding with a brief discussion of the cognitive computing aspects of AI, the book looks at future trends, including augmented analytics, automated and autonomous BI, and security and governance of AI-powered BI.
Deep Learning for Cognitive Computing Systems
Author: M.G. Sumithra
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110750589
Category : Computers
Languages : en
Pages : 214
Book Description
Cognitive computing simulates human thought processes with self-learning algorithms that utilize data mining, pattern recognition, and natural language processing. The integration of deep learning improves the performance of Cognitive computing systems in many applications, helping in utilizing heterogeneous data sets and generating meaningful insights.
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110750589
Category : Computers
Languages : en
Pages : 214
Book Description
Cognitive computing simulates human thought processes with self-learning algorithms that utilize data mining, pattern recognition, and natural language processing. The integration of deep learning improves the performance of Cognitive computing systems in many applications, helping in utilizing heterogeneous data sets and generating meaningful insights.
Hospitality Management and Digital Transformation
Author: Richard Busulwa
Publisher: Routledge
ISBN: 100029675X
Category : Business & Economics
Languages : en
Pages : 317
Book Description
Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: • Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations. • Explains the digital business and digital transformation imperative for hospitality and leisure organizations. • Discusses the different digital capabilities required to effectively compete as a digital business. • Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles. • Discusses how hospitality and leisure managers can keep up with digital technology advancements. • Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business–related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.
Publisher: Routledge
ISBN: 100029675X
Category : Business & Economics
Languages : en
Pages : 317
Book Description
Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: • Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations. • Explains the digital business and digital transformation imperative for hospitality and leisure organizations. • Discusses the different digital capabilities required to effectively compete as a digital business. • Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles. • Discusses how hospitality and leisure managers can keep up with digital technology advancements. • Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business–related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.