Lotus 1-2-3 for Marketing and Sales Managers PDF Download
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Author: Dan Remenyi
Publisher:
ISBN: 9780077070687
Category :
Languages : en
Pages :
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Book Description
Author: Dan Remenyi
Publisher:
ISBN: 9780077070687
Category :
Languages : en
Pages :
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Book Description
Author: Michael V. Laric
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Shows Business Professionals How to Use 1-2-3 to Help Solve a Variety of Problems. Includes Over 30 Spreadsheets Covering Forecasting, Estimating Market Potential, Pricing, Promotion, & Retailing
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN: 0313086435
Category : Business & Economics
Languages : en
Pages : 1127
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Book Description
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Author: Gary L. Lilien
Publisher: Course Technology
ISBN: 9780894261466
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 278
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 136
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 60
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 120
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
