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Author: María Teresa Pellicer Jordá
Publisher:
ISBN: 9788436849400
Category :
Languages : es
Pages : 0
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Author: María Teresa Pellicer Jordá
Publisher:
ISBN: 9788436849400
Category :
Languages : es
Pages : 0
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Author: María Teresa Pellicer Jordá
Publisher: Ediciones Pirámide
ISBN: 8436849418
Category : Business & Economics
Languages : es
Pages : 148
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Book Description
Los Objetivos de Desarrollo Sostenible, más conocidos como ODS, surgen como un llamamiento universal a la acción. Lo cierto es que, aunque queda mucho trabajo por hacer, ya se están dando pasos desde distintos ámbitos para lograr lo planteado en este ambicioso proyecto. Este libro responde al objetivo 17 (Alianzas para lograr objetivos) y es que la publicidad constituye una herramienta maravillosa para dar a conocer los ODS y contribuir a esa llamada a la acción que realizan desde Naciones Unidas. La unión entre valores y publicidad no es algo nuevo, sino que es una tendencia actual y creciente entre las marcas. Cada vez es mayor el número de empresas que trabajan con un propósito social, un valor que defender y sobre el cual articulan toda su estrategia publicitaria. Por ello, no debe extrañarnos que la publicidad tenga una relación directa, constante y necesaria con los ODS y que estos sean los propósitos sociales elegidos por muchas empresas en torno a los cuales diseñar sus planes de comunicación. De eso mismo trata este libro, de cómo la publicidad se convierte en el mejor de los escaparates de los ODS y de cómo esta puede tener un papel relevante en la consecución de dichos objetivos. Además, esta publicación supone un apoyo a la creación del que podría ser el ODS 18, que apuesta por una comunicación clara, ética y responsable.
Author:
Publisher:
ISBN: 9788440497468
Category :
Languages : es
Pages : 55
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Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1910
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Author: Dominika Maison
Publisher: Routledge
ISBN: 0429883382
Category : Business & Economics
Languages : en
Pages : 516
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Book Description
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Author: Gerda Roelvink
Publisher: U of Minnesota Press
ISBN: 1452944199
Category : Social Science
Languages : en
Pages : 413
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Book Description
There is no doubt that “economy” is a keyword in contemporary life, yet what constitutes economy is increasingly contested terrain. Interested in building “other worlds,” J. K. Gibson-Graham have argued that the economy is not only diverse but also open to experimentations that foreground the well-being of humans and nonhumans alike. Making Other Worlds Possible brings together in one volume a compelling range of projects inspired by the diverse economies research agenda pioneered by Gibson-Graham. This collection offers perspectives from a wide variety of prominent scholars that put diverse economies into conversation with other contemporary projects that reconfigure the economy as performative. Here, Robert Snyder and Kevin St. Martin explore the emergence of community-supported fisheries; Elizabeth S. Barron documents how active engagements between people, plants, and fungi in the United States and Scotland are examples of highly productive diverse economic practices; and Michel Callon investigates how alternative forms of market organization and practices can be designed and implemented. Firmly establishing diverse economies as a field of research, Making Other Worlds Possible outlines an array of ways scholars are enacting economies differently that privilege ethical negotiation and a politics of possibility. Ultimately, this book contributes to the making of economies that put people and the environment at the forefront of economic decision making. Contributors: Elizabeth S. Barron, U of Wisconsin–Oshkosh; Amanda Cahill; Michel Callon, École des mines de Paris; Jenny Cameron, U of Newcastle, Australia; Stephen Healy, Worcester State U; Yahya M. Madra, Bogazici U; Deirdre McKay, Keele U; Sarah A. Moore, U of Wisconsin–Madison; Ceren Ŏzselçuk, Bogazici U; Marianna Pavlovskaya, Hunter College, CUNY; Paul Robbins, U of Wisconsin–Madison; Maliha Safri, Drew U; Robert Snyder, Island Institute; Karen Werner, Goddard College.
Author:
Publisher:
ISBN:
Category : Industries
Languages : es
Pages : 1714
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Author: E. L. James
Publisher: Arrow
ISBN: 9781784757762
Category : Erotic stories
Languages : en
Pages : 576
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Book Description
THE OFFICIAL MOVIE TIE-IN EDITION. Based on volume three of the phenomenal #1 New York Times bestselling trilogy with more than 150 million copies sold worldwide. When unworldly student Anastasia Steele first encountered the driven and dazzling young entrepreneur Christian Grey it sparked a sensual affair that changed both of their lives irrevocably. Shocked, intrigued, and, ultimately, repelled by Christian's singular erotic tastes, Ana demands a deeper commitment. Determined to keep her, Christian agrees. Now, Ana and Christian have it all - love, passion, intimacy, wealth, and a world of possibilities for their future. But Ana knows that loving her Fifty Shades will not be easy, and that being together will pose challenges that neither of them would anticipate. Ana must somehow learn to share Christian's opulent lifestyle without sacrificing her own identity. And Christian must overcome his compulsion to control as he wrestles with the demons of a tormented past. Just when it seems that their strength together will eclipse any obstacle, misfortune, malice, and fate conspire to make Ana's deepest fears turn to reality.
Author: New York Public Library. Economic and Public Affairs Division
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 798
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Author: Johanna T. Dwyer
Publisher: MDPI
ISBN: 303842921X
Category : Medical
Languages : en
Pages : 481
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Book Description
This book is a printed edition of the Special Issue "Dietary Supplements" that was published in Nutrients
