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Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
Get Book Here
Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Jeff Pearlman
Publisher: Penguin
ISBN: 0698148614
Category : Sports & Recreation
Languages : en
Pages : 563
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Book Description
The New York Times bestselling author of Sweetness delivers the first all-encompassing account of the 1980s Los Angeles Lakers, one of professional sports’ most-revered—and dominant—dynasties. The Los Angeles Lakers of the 1980s personified the flamboyance and excess of the decade over which they reigned. Beginning with the arrival of Earvin “Magic” Johnson as the number-one overall pick of the 1979 draft, the Lakers played basketball with gusto and pizzazz, unleashing their famed “Showtime” run-and-gun style on a league unprepared for their speed and ferocity—and became the most captivating show in sports and, arguably, in all-around American entertainment. The Lakers’ roster overflowed with exciting all-star-caliber players, including center Kareem Abdul-Jabbar, and they were led by the incomparable Pat Riley, known for his slicked-back hair, his Armani suits, and his arrogant strut. Hollywood’s biggest celebrities lined the court and gorgeous women flocked to the arena. Best of all, the team was a winner. Between 1980 and 1991, the Lakers played in an unmatched nine NBA championship series, capturing five of them. Bestselling sportswriter Jeff Pearlman draws from almost three hundred interviews to take the first full measure of the Lakers’ epic Showtime era. A dazzling account of one of America’s greatest sports sagas, Showtime is packed with indelible characters, vicious rivalries, and jaw-dropping, behind-the-scenes stories of the players’ decadent Hollywood lifestyles. From the Showtime era’s remarkable rise to its tragic end—marked by Magic Johnson’s 1991 announcement that he had contracted HIV—Showtime is a gripping narrative of sports, celebrity, and 1980s-style excess.
Author: Anna R. Karlin
Publisher: American Mathematical Soc.
ISBN: 1470419823
Category : Mathematics
Languages : en
Pages : 400
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Book Description
We live in a highly connected world with multiple self-interested agents interacting and myriad opportunities for conflict and cooperation. The goal of game theory is to understand these opportunities. This book presents a rigorous introduction to the mathematics of game theory without losing sight of the joy of the subject. This is done by focusing on theoretical highlights (e.g., at least six Nobel Prize winning results are developed from scratch) and by presenting exciting connections of game theory to other fields such as computer science (algorithmic game theory), economics (auctions and matching markets), social choice (voting theory), biology (signaling and evolutionary stability), and learning theory. Both classical topics, such as zero-sum games, and modern topics, such as sponsored search auctions, are covered. Along the way, beautiful mathematical tools used in game theory are introduced, including convexity, fixed-point theorems, and probabilistic arguments. The book is appropriate for a first course in game theory at either the undergraduate or graduate level, whether in mathematics, economics, computer science, or statistics. The importance of game-theoretic thinking transcends the academic setting—for every action we take, we must consider not only its direct effects, but also how it influences the incentives of others.
Author: Chris Herring
Publisher: Simon and Schuster
ISBN: 1982132124
Category : Biography & Autobiography
Languages : en
Pages : 368
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Book Description
For nearly an entire generation the New York Knicks have been a laughingstock franchise. But in the 1990s they had earned respect not only by winning, but also through brute force. The Knicks fought opponents. They fought each other. They even fought their own coaches at time-- and coach Pat Riley encouraged the nastiness. They never won a championship in those years-- but endeared themselves to millions of fans. Herring delves into the origin, evolution, and eventual demise of the iconic club in eye-opening detail. He pulls no punches-- which is just how those rough-and-tumble Knights would like it. -- adapted from jacket
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Alexandru Radu
Publisher: Routledge
ISBN: 1351789716
Category : Sports & Recreation
Languages : en
Pages : 203
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Book Description
The Science of Basketball is the only book to examine the scientific principles underpinning preparation and performance in basketball, applied to both individual and team contexts. Drawing on the very latest scientific evidence, and including contributions from leading international coaches and scientists involved in the sport, the book explores every aspect of physical and mental preparation and performance, including: strength and conditioning, and training strategies physiological aspects of performance nutrition and supplementation psychological preparation skill acquisition biomechanical aspects of performance performance analysis injury epidemiology, prevention and rehabilitation coach education Incorporating case studies at the end of each chapter to demonstrate how scientific principles can be applied to practice, the book bridges the gap between theory and applied practice in basketball better than any other. It is essential reading for any student, researcher, sport scientist, coach, physiotherapist or clinician with an interest in the game, and illuminative supplementary reading for students of sport science and sports coaching.
Author: Robert P. Schumaker
Publisher: Springer Science & Business Media
ISBN: 1441967303
Category : Computers
Languages : en
Pages : 144
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Book Description
Data mining is the process of extracting hidden patterns from data, and it’s commonly used in business, bioinformatics, counter-terrorism, and, increasingly, in professional sports. First popularized in Michael Lewis’ best-selling Moneyball: The Art of Winning An Unfair Game, it is has become an intrinsic part of all professional sports the world over, from baseball to cricket to soccer. While an industry has developed based on statistical analysis services for any given sport, or even for betting behavior analysis on these sports, no research-level book has considered the subject in any detail until now. Sports Data Mining brings together in one place the state of the art as it concerns an international array of sports: baseball, football, basketball, soccer, greyhound racing are all covered, and the authors (including Hsinchun Chen, one of the most esteemed and well-known experts in data mining in the world) present the latest research, developments, software available, and applications for each sport. They even examine the hidden patterns in gaming and wagering, along with the most common systems for wager analysis.
Author: Rebecca Solnit
Publisher: Univ of California Press
ISBN: 0520262492
Category : Art
Languages : en
Pages : 172
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Book Description
What makes a place? Rebecca Solnit reinvents the traditional atlas, searching for layers of meaning & connections of experience across San Francisco.
Author: John Horne
Publisher: Routledge
ISBN: 1135921075
Category : Sports & Recreation
Languages : en
Pages : 296
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Book Description
Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole. Theoretically rigorous yet accessible, Understanding Sport includes: up-to-date coverage of key socio-cultural issues suggested further reading, to expand students' understanding of the topics introduced end-of-chapter essay topics and questions, to help students consolidate their knowledge extensive referenece lists and a thematic index, to direct sutdents and lecturers toward further research materials.
Author: Chris Herren
Publisher: St. Martin's Press
ISBN: 1429924144
Category : Biography & Autobiography
Languages : en
Pages : 286
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Book Description
As seen in ESPN Films’ Unguarded, a “powerful . . . bracing . . . exceptional” true account of the former NBA and overseas pro’s rise and harrowing fall (NPR Books). I was dead for thirty seconds. That’s what the cop in Fall River told me. When the EMTs found me, there was a needle in my arm and a packet of heroin in the front seat. At basketball-crazy Durfee High School in Fall River, Massachusetts, junior guard Chris Herren carried his family’s and the declining city’s dreams on his skinny frame. He was heavily recruited by major universities, chosen as a McDonald’s All-American, featured in a Sports Illustrated cover story, and at just seventeen years old became the central figure in Fall River Dreams, an acclaimed book about the 1994 Durfee team’s quest for the state championship. Leaving Fall River for college, Herren starred on Jerry Tarkanian’s Fresno State Bulldogs team of talented misfits, which included future NBA players as well as future convicted felons. His gritty, tattooed, hip-hop persona drew the ire of rival fans and more national attention: Rolling Stone profiled him, 60 Minutes interviewed him, and the Denver Nuggets drafted him. When the Boston Celtics acquired his contract, he lived the dream of every Massachusetts kid—but off the court Herren was secretly crumbling, as his alcohol and drug use escalated and his life spiraled out of control. Twenty years later, Chris Herren was a husband, a father, and a heroin junkie, who would flirt with death—and ultimately live to tell about it.
