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Author: Joann Keyton
Publisher: McGraw-Hill Education
ISBN: 9780078036910
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
Author: Joann Keyton
Publisher: McGraw-Hill Education
ISBN: 9780078036910
Category : Language Arts & Disciplines
Languages : en
Pages : 0
Get Book Here
Book Description
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
Author: Joann Keyton
Publisher: McGraw-Hill Education
ISBN: 9781260131055
Category : Language Arts & Disciplines
Languages : en
Pages : 416
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Book Description
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here:
Author: Deborah Licht
Publisher: Macmillan Higher Education
ISBN: 1464192103
Category : Psychology
Languages : en
Pages : 861
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Book Description
In this breakthrough introduction to psychology, two committed, tech-savvy professors, Deborah Licht and Misty Hull, combine years of research and teaching insights with the journalistic skill of science writer, Coco Ballantyne, who came to this project directly from Scientific American. Together, they have created a an introductory textbook and online system that draws on written profiles and video interviews of 27 real people to help students better understand, remember, and relate to psychology’s basic ideas. Beautifully designed, the printed text is filled with high-interest examples and features, including full-page infographics that help students understand and retain key concepts. Online, additional author-created resources, including scaffolded activities and adaptive quizzes, provide a seamless learning experience for students and a reliable assessment mechanism for instructors and programs. This innovative collaboration between Worth Publishers and Scientific American reflects a commitment to engaging and educating all students, including those who sometimes seem difficult to engage—in the contemporary style of the world’s most respected science magazine.
Author: Joann Keyton
Publisher:
ISBN: 9781260085044
Category :
Languages : en
Pages : 418
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Book Description
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here:
Author: Steven McCornack
Publisher: Macmillan Higher Education
ISBN: 1319103502
Category : Language Arts & Disciplines
Languages : en
Pages : 1248
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Book Description
In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 814
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Book Description
Author:
Publisher:
ISBN:
Category : Fiction
Languages : en
Pages : 810
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Book Description
Author: Kory Floyd
Publisher:
ISBN: 9780071221498
Category : Communication
Languages : en
Pages : 450
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Book Description
Communication Matters helps students move beyond an intuitive appreciation of communication to explore core principles of the discipline. By helping students take personal responsibility for their communication behaviors, by encouraging critical reflection, and by actively applying the key concepts to diverse contemporary challenges, the program fosters an understanding of the many important ways communication matters in daily life.
Author:
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 1050
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Book Description
Author: Jake Harwood
Publisher: Cognella Academic Publishing
ISBN: 9781793512925
Category :
Languages : en
Pages :
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Book Description
Thinking Like a Researcher: An Engaged Introduction to Communication Research Methods challenges students to assume the role of a researcher to learn how to solve problems and analyze relevant, real-world situations. The book presents students with an array of research problems as seen through the eyes of four different types of researchers: a college newspaper staff member; an intern at a city government health agency; a political campaign intern; and a recent college graduate working at a public relations firm. Students adopt these roles and, in doing so, learn how to apply research methods to a specific problem, analyze the resulting data, and produce written research to communicate their findings. The text is organized around extended examples that frame pairs of chapters. The first chapter in each pair deals with methods ("What would you do to gather data to answer the question?") and the second with analysis ("What do you do with the resulting data?"). Throughout, students are prompted to fill in blanks, provide responses, and guess the answers to questions. They learn how to use appropriate and accessible tools to run analyses on real data and cultivate results. Featuring a uniquely intuitive and immersive approach, Thinking Like a Researcher is an exemplary textbook for introductory courses in communication research and statistics. For a look at the specific features and benefits of Thinking Like a Researcher, visit cognella.com/thinking-like-a-researcher-features-and-benefits.
