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Author: D Lamont Johnson
Publisher: CRC Press
ISBN: 9780789003744
Category : Computers
Languages : en
Pages : 232
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Book Description
In Logo: A Retrospective, you?ll look back and see why attempts to teach Logo in American schools failed the first time it was introduced, and you?ll learn what you can do so educators don?t make the same mistake again. You?ll explore how teachers can sidestep the all-too-familiar cycle of zealous overselling, eventual disappointment, backlash, and abandonment that undermined Logo?s first appearance in American school curricula. Of particular interest to teachers, parents, computer programmers, and members of the general public, Logo: A Retrospective, thoroughly and more accurately outlines Logo?s philosophical and theoretical framework and shows you how you can play a part in the current Logo renaissance already thriving in Australia, Latin America, and Europe. Specifically, this book contains: a decade?s worth of scholarly research on Logo information concerning Logo?s future and evolution strategies for handling student autonomy and teacher intervention recent software design data and feedback for learning Logo new research on computer programming?s effects on children?s cognitive development Without a doubt, computers and other electronic media will be a vital source of learning in the classrooms of the future. The development of powerful new versions of the Logo language, such as MicroWorlds, is welcome evidence that Logo?s popularity is on the rise. So put the past behind you. Read Logo: A Retrospective, and see what?s presently giving schoolchildren all over the world a fresh headstart at their classroom computer terminals.
Author: A Michael Shumate
Publisher:
ISBN: 9780973933321
Category :
Languages : en
Pages : 156
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Book Description
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author: D Lamont Johnson
Publisher: CRC Press
ISBN: 9780789003744
Category : Computers
Languages : en
Pages : 232
Get Book Here
Book Description
In Logo: A Retrospective, you?ll look back and see why attempts to teach Logo in American schools failed the first time it was introduced, and you?ll learn what you can do so educators don?t make the same mistake again. You?ll explore how teachers can sidestep the all-too-familiar cycle of zealous overselling, eventual disappointment, backlash, and abandonment that undermined Logo?s first appearance in American school curricula. Of particular interest to teachers, parents, computer programmers, and members of the general public, Logo: A Retrospective, thoroughly and more accurately outlines Logo?s philosophical and theoretical framework and shows you how you can play a part in the current Logo renaissance already thriving in Australia, Latin America, and Europe. Specifically, this book contains: a decade?s worth of scholarly research on Logo information concerning Logo?s future and evolution strategies for handling student autonomy and teacher intervention recent software design data and feedback for learning Logo new research on computer programming?s effects on children?s cognitive development Without a doubt, computers and other electronic media will be a vital source of learning in the classrooms of the future. The development of powerful new versions of the Logo language, such as MicroWorlds, is welcome evidence that Logo?s popularity is on the rise. So put the past behind you. Read Logo: A Retrospective, and see what?s presently giving schoolchildren all over the world a fresh headstart at their classroom computer terminals.
Author: David Airey
Publisher: New Riders
ISBN: 0321702727
Category : Computers
Languages : en
Pages : 218
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Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author: Sandra L. Newsome
Publisher: Springer Science & Business Media
ISBN: 1461236460
Category : Technology & Engineering
Languages : en
Pages : 349
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Book Description
In 1984, Nam Sub, who was then the Assistant Director for Engineering at the National Science Foundation (NSF), created the Design Theory and Methodology Program. Among his goals in creating this program were to develop a science of engineering design and to establish design as an accepted field of engineering research. From 1984 to 1986 this program was directed by Susan Finger; from 1986 to the present Jack Dixon has been the director. The program itself has covered a broad range of disciplines, from chemical engineering to architecture, and a broad range of research paradigms, from psychological experiments to mathematical models. The present volume is based on the second NSF Grantee Workshop on Design Theory and Methodology, called Design Theory '88, which was held June 2-5, 1988 at Rensselaer Polytechnic Institute in Troy, NY, USA. It is, however, not strictly a proceedings since it includes some material that was not presented at a the Workshop and since it omits some papers and discussions that were presented at the Workshop. At the Workshop, invited speakers presented overviews of six different research areas based on summaries submitted in advance by the grantees of the Design Theory and Methodology Program. Since most of the speakers were not supported under the NSF program they brought fresh views to it. The other papers in this book were submitted directly to this volume and were not presented at the Workshop.
Author: Walter A. Koch
Publisher: BoD – Books on Demand
ISBN: 3839155223
Category :
Languages : en
Pages : 198
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Book Description
A new form of Protophysics discerns clues to a deeper form of reality: it lies before, after, beyond, and within the more familiar universe, which is described by mainstream physics. "Tractatus" is a philosophic approach; it tries to give the preliminary outlines for a corresponding "Philosophy in a New Key". It delineates an infinite "megaverse", which seems weird at first sight and comforting at the same time. Seemingly incompatible realms of experience such as "The Structure of the Megaverse", "The Frames for Unfolding and Evolution", "The Role of Cognition and Emotion in the Universe", "The Universality of Love", "The Reality of Prayer and God", "The Roots of Logic and Logos" fall into place: they appear to join in a harmonious whole. The New Philosophy relies on "biperspectivism" as the deepest structure in the Megaverse and in the human mind. Biperspectivism has many forms and names: "Energy vs. Information" is one of them. (Schopenhauer's "Wille und Vorstellung" is but an echo of it all.) In the view of this philosophy, a New Physics spontaneously begets a new METAphysics
Author: Linda M. Scott
Publisher: Routledge
ISBN: 1135635684
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Author: Amar V. Bhide
Publisher: Oxford University Press
ISBN: 0199883572
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
What is this mysterious activity we call entrepreneurship? Does success require special traits and skills or just luck? Can large companies follow their example? What role does venture capital play? In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. Examining hundreds of successful ventures, the author finds that the typical business has humble, improvised origins. Well-planned start-ups, backed by substantial venture capital, are exceptional. Entrepreneurs like Bill Gates and Sam Walton initially pursue small, uncertain opportunities, without much capital, market research, or breakthrough technologies. Coping with ambiguity and surprises, face-to-face selling, and making do with second-tier employees is more important than foresight, deal-making, or recruiting top-notch teams. Transforming improvised start-ups into noteworthy enterprises requires a radical shift, from "opportunistic adaptation" in niche markets to the pursuit of ambitious strategies. This requires traits such as ambition and risk-taking that are initially unimportant. Mature corporations have to pursue entrepreneurial activity in a much more disciplined way. Companies like Intel and Merck focus their resources on large-scale initiatives that scrappy entrepreneurs cannot undertake. Their success requires carefully chosen bets, meticulous planning, and the smooth coordination of many employees rather than the talents of a driven few. This clearly and concisely written book is essential for anyone who wants to start a business, for the entrepreneur or executive who wants to grow a company, and for the scholar who wants to understand this crucial economic activity.
Author: Cleborne D Maddux
Publisher: Routledge
ISBN: 1317825292
Category : Computers
Languages : en
Pages : 214
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Book Description
Examine the history of the microcomputer and its impact on education! Under the editorship of D. LaMont Johnson, PhD, a nationally recognized leader in the field of educational computing, Computers in the Schools has been a powerful tool in educational settings. Now, after 20 years, Professor Johnson muses on how far information technology has come. Technology in Education: A Twenty-Year Perspective brings you a retrospective look at the trends and issues relating to the integration of computers into the school curriculum covering 25 years. He joins several other colleagues to follow the historical journey of the “dream machine” to the technological wonder it has become. Technology in Education: A Twenty-Year Perspective will leave you better informed on such topics as: the obstacles slowing the integration of information technology in education—why are computers still collecting dust in many classrooms? the predictions that were made by early computer enthusiasts, and how close or off the mark those predictions came how information technology has impacted education and society so far historical advances in education that should be celebrated, such as the advent of the World Wide Web the student’s perspective of computers in education and much more! Computers in the Schools is the one of the oldest academic journals dealing directly with the integration of information technology into the educational setting. Technology in Education: A Twenty-Year Perspective provides an important overview by some of the leading experts in the field. From the earliest predictions and opinions to the latest trends and findings, this book, celebrating the journal’s twentieth anniversary, is a vital research tool for students and professors of information technology in education.
Author: Larry King
Publisher: Grand Central Publishing
ISBN: 0759520356
Category : Biography & Autobiography
Languages : en
Pages : 326
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Book Description
In Anything Goes! Larry King, host of Larry King Live -- one of the most popular daily forums for political news and commentary -- takes a long and in-depth look at how our America has gotten to the point where it is today. Bipartisan politics, bimbo eruptions, grandstanding in Congress, backstabbing tactics -- and more -- it's the stuff of our daily headlines, whether we like it or not. King has used his show to ask probing questions of the pundits, spin doctors, and major politicians, and now he dives deep into the prism of the electronic and print media to explain our current culture. In sum, expect Larry King at his best -- with inside political stories and anecdotes never before reported anywhere.
Author: Daniel Schallmo
Publisher: Springer Nature
ISBN: 303143188X
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing. This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.
