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Author: A Michael Shumate
Publisher:
ISBN: 9780973933321
Category :
Languages : en
Pages : 156
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Book Description
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author: A Michael Shumate
Publisher:
ISBN: 9780973933321
Category :
Languages : en
Pages : 156
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Book Description
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author: D Lamont Johnson
Publisher: CRC Press
ISBN: 9780789003744
Category : Computers
Languages : en
Pages : 232
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Book Description
In Logo: A Retrospective, you?ll look back and see why attempts to teach Logo in American schools failed the first time it was introduced, and you?ll learn what you can do so educators don?t make the same mistake again. You?ll explore how teachers can sidestep the all-too-familiar cycle of zealous overselling, eventual disappointment, backlash, and abandonment that undermined Logo?s first appearance in American school curricula. Of particular interest to teachers, parents, computer programmers, and members of the general public, Logo: A Retrospective, thoroughly and more accurately outlines Logo?s philosophical and theoretical framework and shows you how you can play a part in the current Logo renaissance already thriving in Australia, Latin America, and Europe. Specifically, this book contains: a decade?s worth of scholarly research on Logo information concerning Logo?s future and evolution strategies for handling student autonomy and teacher intervention recent software design data and feedback for learning Logo new research on computer programming?s effects on children?s cognitive development Without a doubt, computers and other electronic media will be a vital source of learning in the classrooms of the future. The development of powerful new versions of the Logo language, such as MicroWorlds, is welcome evidence that Logo?s popularity is on the rise. So put the past behind you. Read Logo: A Retrospective, and see what?s presently giving schoolchildren all over the world a fresh headstart at their classroom computer terminals.
Author: Darrell Gontier
Publisher: Lulu.com
ISBN: 0620540842
Category : Reference
Languages : en
Pages : 135
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Book Description
Darrells Theory of numbers and numerology. completely different!!!
Author: David Airey
Publisher: New Riders
ISBN: 0321702727
Category : Computers
Languages : en
Pages : 218
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Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author: Walter A. Koch
Publisher: BoD – Books on Demand
ISBN: 3839155223
Category :
Languages : en
Pages : 198
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Book Description
A new form of Protophysics discerns clues to a deeper form of reality: it lies before, after, beyond, and within the more familiar universe, which is described by mainstream physics. "Tractatus" is a philosophic approach; it tries to give the preliminary outlines for a corresponding "Philosophy in a New Key". It delineates an infinite "megaverse", which seems weird at first sight and comforting at the same time. Seemingly incompatible realms of experience such as "The Structure of the Megaverse", "The Frames for Unfolding and Evolution", "The Role of Cognition and Emotion in the Universe", "The Universality of Love", "The Reality of Prayer and God", "The Roots of Logic and Logos" fall into place: they appear to join in a harmonious whole. The New Philosophy relies on "biperspectivism" as the deepest structure in the Megaverse and in the human mind. Biperspectivism has many forms and names: "Energy vs. Information" is one of them. (Schopenhauer's "Wille und Vorstellung" is but an echo of it all.) In the view of this philosophy, a New Physics spontaneously begets a new METAphysics
Author: Sandra L. Newsome
Publisher: Springer Science & Business Media
ISBN: 1461236460
Category : Technology & Engineering
Languages : en
Pages : 349
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Book Description
In 1984, Nam Sub, who was then the Assistant Director for Engineering at the National Science Foundation (NSF), created the Design Theory and Methodology Program. Among his goals in creating this program were to develop a science of engineering design and to establish design as an accepted field of engineering research. From 1984 to 1986 this program was directed by Susan Finger; from 1986 to the present Jack Dixon has been the director. The program itself has covered a broad range of disciplines, from chemical engineering to architecture, and a broad range of research paradigms, from psychological experiments to mathematical models. The present volume is based on the second NSF Grantee Workshop on Design Theory and Methodology, called Design Theory '88, which was held June 2-5, 1988 at Rensselaer Polytechnic Institute in Troy, NY, USA. It is, however, not strictly a proceedings since it includes some material that was not presented at a the Workshop and since it omits some papers and discussions that were presented at the Workshop. At the Workshop, invited speakers presented overviews of six different research areas based on summaries submitted in advance by the grantees of the Design Theory and Methodology Program. Since most of the speakers were not supported under the NSF program they brought fresh views to it. The other papers in this book were submitted directly to this volume and were not presented at the Workshop.
Author: Steven Skaggs
Publisher: MIT Press
ISBN: 026203543X
Category : Design
Languages : en
Pages : 295
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Book Description
Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author: J.P. McEvoy
Publisher: Icon Books Ltd
ISBN: 1848317573
Category : Science
Languages : en
Pages : 272
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Book Description
Quantum theory confronts us with bizarre paradoxes which contradict the logic of classical physics. At the subatomic level, one particle seems to know what the others are doing, and according to Heisenberg's "uncertainty principle", there is a limit on how accurately nature can be observed. And yet the theory is amazingly accurate and widely applied, explaining all of chemistry and most of physics. Introducing Quantum Theory takes us on a step-by-step tour with the key figures, including Planck, Einstein, Bohr, Heisenberg and Schrodinger. Each contributed at least one crucial concept to the theory. The puzzle of the wave-particle duality is here, along with descriptions of the two questions raised against Bohr's "Copenhagen Interpretation" - the famous "dead and alive cat" and the EPR paradox. Both remain unresolved.
Author: Michael Kubovy
Publisher: Routledge
ISBN: 1315512351
Category : Psychology
Languages : en
Pages : 756
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Book Description
Originally published in 1981, perceptual organization had been synonymous with Gestalt psychology, and Gestalt psychology had fallen into disrepute. In the heyday of Behaviorism, the few cognitive psychologists of the time pursued Gestalt phenomena. But in 1981, Cognitive Psychology was married to Information Processing. (Some would say that it was a marriage of convenience.) After the wedding, Cognitive Psychology had come to look like a theoretically wrinkled Behaviorism; very few of the mainstream topics of Cognitive Psychology made explicit contact with Gestalt phenomena. In the background, Cognition's first love – Gestalt – was pining to regain favor. The cognitive psychologists' desire for a phenomenological and intellectual interaction with Gestalt psychology did not manifest itself in their publications, but it did surface often enough at the Psychonomic Society meeting in 1976 for them to remark upon it in one of their conversations. This book, then, is the product of the editors’ curiosity about the status of ideas at the time, first proposed by Gestalt psychologists. For two days in November 1977, they held an exhilarating symposium that was attended by some 20 people, not all of whom are represented in this volume. At the end of our symposium it was agreed that they would try, in contributions to this volume, to convey the speculative and metatheoretical ground of their research in addition to the solid data and carefully wrought theories that are the figure of their research.
Author: Linda M. Scott
Publisher: Routledge
ISBN: 1135635684
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
