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Business & Economics
2012 2012

Localization Strategies for Global E-Business

Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.