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Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Author: Nitish Singh
Publisher: Cambridge University Press
ISBN: 1107008891
Category : Business & Economics
Languages : en
Pages : 347
Get Book Here
Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Author: Fiona Fui-Hoon Nah
Publisher: Springer
ISBN: 3319208950
Category : Computers
Languages : en
Pages : 796
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Book Description
This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.
Author: Yogesh K. Dwivedi
Publisher: Springer
ISBN: 3319750135
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.
Author: V.K.Bhalla
Publisher: S. Chand Publishing
ISBN: 8121942802
Category : Business & Economics
Languages : en
Pages : 1136
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Book Description
International Business
Author: Mahmud Akhter Shareef
Publisher: Springer
ISBN: 3319312871
Category : Computers
Languages : en
Pages : 150
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Book Description
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Author: Yves Gambier
Publisher: John Benjamins Publishing Company
ISBN: 902726662X
Category : Language Arts & Disciplines
Languages : en
Pages : 398
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Book Description
For decades, Translation Studies has been perceived not merely as a discipline but rather as an interdiscipline, a trans-disciplinary field operating across a number of boundaries. This has implied and still implies a considerable amount of interaction with other disciplines. There is often much more awareness of and attention to translation and Translation Studies than many translation scholars are aware of. This volume crosses the boundaries to other disciplines and explicitly sets up dialogic formats: every chapter is co-authored both by a specialist from Translation Studies and a scholar from another discipline with a special interest in translation. Sixteen disciplinary dialogues about and around translation are the result, sometimes with expected partners, such as scholars from Computational Linguistics, History and Comparative Literature, but sometimes also with less expected interlocutors, such as scholars from Biosemiotics, Game Localization Research and Gender Studies. The volume not only challenges the boundaries of Translation Studies but also raises issues such as the institutional division of disciplines, the cross-fertilization of a given field, the trends and turns within an interdiscipline.
Author: M. Peruzzini
Publisher: IOS Press
ISBN: 1614998981
Category : Technology & Engineering
Languages : en
Pages : 1250
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Book Description
The concept of concurrent engineering (CE) was first developed in the 1980s. Now often referred to as transdiciplinary engineering, it is based on the idea that different phases of a product life cycle should be conducted concurrently and initiated as early as possible within the Product Creation Process (PCP). The main goal of CE is to increase the efficiency and effectiveness of the PCP and reduce errors in later phases, as well as incorporating considerations – including environmental implications – for the full lifecycle of the product. It has become a substantive methodology in many industries, and has also been adopted in the development of new services and service support. This book presents the proceedings of the 25th ISPE Inc. International Conference on Transdisciplinary Engineering, held in Modena, Italy, in July 2018. This international conference attracts researchers, industry experts, students, and government representatives interested in recent transdisciplinary engineering research, advancements and applications. The book contains 120 peer-reviewed papers, selected from 259 submissions from all continents of the world, ranging from the theoretical and conceptual to papers addressing industrial best practice, and is divided into 11 sections reflecting the themes addressed in the conference program and addressing topics as diverse as industry 4.0 and smart manufacturing; human-centered design; modeling, simulation and virtual design; and knowledge and data management among others. With an overview of the latest research results, product creation processes and related methodologies, this book will be of interest to researchers, design practitioners and educators alike.
Author: Lee, In
Publisher: IGI Global
ISBN: 1466697881
Category : Computers
Languages : en
Pages : 2440
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Book Description
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Author: Vanita Jain
Publisher: Springer Nature
ISBN: 9811503729
Category : Technology & Engineering
Languages : en
Pages : 466
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Book Description
This book gathers the best papers presented at the International Conference on Data Sciences, Security and Applications (ICDSSA 2019), organized by Bharati Vidyapeeth’s College of Engineering, New Delhi, India, on 7–8 March 2019. The respective contributions present original research work, essential information, techniques and applications in the fields of data mining, artificial intelligence and computational intelligence. They also discuss machine learning in business intelligence and big data analytics, soft computing, security, cloud computing and the latest trends.
Author: Sarma, Sarmistha
Publisher: IGI Global
ISBN: 1522527281
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
