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Author: Michael J. Silverstein
Publisher: McGraw Hill Professional
ISBN: 1259585433
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to: • Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space • Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment • Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement • Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
Author: Michael J. Silverstein
Publisher: McGraw Hill Professional
ISBN: 1259585433
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to: • Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space • Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment • Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement • Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
Author: James Carse
Publisher: Simon and Schuster
ISBN: 1451657293
Category : Philosophy
Languages : en
Pages : 155
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Book Description
“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite; the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.” Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change—as long as the game is never allowed to come to an end. What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play—finitely or infinitely? And how can infinite games affect the ways in which we live our lives? Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world—from the finite games of the playing field and playing board to the infinite games found in culture and religion—leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander. Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Reading it is the first step in learning to play the infinite game.
Author: Douglas D. Tzan
Publisher: Rowman & Littlefield
ISBN: 1498559093
Category : Religion
Languages : en
Pages : 281
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Book Description
This book is the first critical biography of William Taylor, a nineteenth-century American missionary who worked on six continents. Following Taylor’s global odyssey, the volume maps the contours of the Methodist missionary tradition and illumines key historical foundations of contemporary world Christianity. A work of social history that places a leading Methodist missionary in the foreground, this narrative illustrates distinctive aspects and tensions within Methodist missions such as the importance of doctrines like universal atonement and entire sanctification, a deeply pragmatic orientation rooted in God’s providence, an embrace of both entrepreneurial initiatives and networked connection, and the use of revivalism for missionary outreach and leadership development. A Virginia native, Taylor became a Methodist preacher and missionary in California. This volume provides an important narrative account of Taylor’s career as an itinerant revivalist and popular author, in which he toured the eastern United States, the British Isles, and Australasia. Taylor’s participation in the South African revival made him an evangelical celebrity. The author also follows Taylor’s important visits to India and South America, where he initiated new Methodist missions in those contexts and pioneered the concept of “tentmaking” missions. In 1884, Taylor was elected missionary bishop of Africa by his church. By the end of his life, Taylor had recruited or inspired hundreds of Methodists to become foreign missionaries.
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Category : International Sunday School Lessons
Languages : en
Pages : 356
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Book Description
Author: Gamaliel Bradford
Publisher:
ISBN:
Category : Democracy
Languages : en
Pages : 548
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Author: Maria Edgeworth
Publisher:
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Category :
Languages : en
Pages : 366
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Author: Maria Edgeworth
Publisher:
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Category :
Languages : en
Pages : 358
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Book Description
Author: Napoleon Hill
Publisher: Sharon Lechter
ISBN:
Category : Self-Help
Languages : en
Pages : 30
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Book Description
Originally written in 1938 but never published due to its controversial nature, an insightful guide reveals the seven principles of good that will allow anyone to triumph over the obstacles that must be faced in reaching personal goals.
Author: Christian Fuerchtegott GELLERT
Publisher:
ISBN:
Category :
Languages : en
Pages : 330
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Author:
Publisher:
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Category : Education
Languages : en
Pages : 608
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