Author: Patrick Bouchet
Publisher: Routledge
ISBN: 0415532841
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Sport Brands
Author: Patrick Bouchet
Publisher: Routledge
ISBN: 0415532841
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Publisher: Routledge
ISBN: 0415532841
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Le Francais Essentiel Pour L'Afrique Francophone
Author:
Publisher:
ISBN:
Category : French language
Languages : fr
Pages : 250
Book Description
Publisher:
ISBN:
Category : French language
Languages : fr
Pages : 250
Book Description
AIPPI
Author: International Association for the Protection of Industrial Property
Publisher:
ISBN:
Category : Industrial property
Languages : en
Pages : 1492
Book Description
Publisher:
ISBN:
Category : Industrial property
Languages : en
Pages : 1492
Book Description
African Research & Documentation
Author:
Publisher:
ISBN:
Category : Africa
Languages : en
Pages : 308
Book Description
Publisher:
ISBN:
Category : Africa
Languages : en
Pages : 308
Book Description
Economic Titles/abstracts
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 586
Book Description
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 586
Book Description
A - Airports
Author: British Library
Publisher: Walter de Gruyter
ISBN: 3111725944
Category : Reference
Languages : en
Pages : 528
Book Description
Publisher: Walter de Gruyter
ISBN: 3111725944
Category : Reference
Languages : en
Pages : 528
Book Description
African Christian Theology, Volume 1, Number 1, March 2024
Author: Joshua Robert Barron
Publisher: Wipf and Stock Publishers
ISBN:
Category : Religion
Languages : en
Pages : 227
Book Description
Publisher: Wipf and Stock Publishers
ISBN:
Category : Religion
Languages : en
Pages : 227
Book Description
The CVC of Sociolinguistics
Author: Julie Auger
Publisher:
ISBN:
Category : Language and languages
Languages : en
Pages : 172
Book Description
Publisher:
ISBN:
Category : Language and languages
Languages : en
Pages : 172
Book Description
Living with Ambiguity
Author: Alexander Keese
Publisher: Franz Steiner Verlag Wiesbaden GmbH
ISBN:
Category : History
Languages : en
Pages : 352
Book Description
After 1930, colonial administrations in sub-Saharan Africa were faced with integrating part of the African elite as collaborators with the administration. African experiences under Portuguese and French rule and "civilizing missions" are the focus of this volume.
Publisher: Franz Steiner Verlag Wiesbaden GmbH
ISBN:
Category : History
Languages : en
Pages : 352
Book Description
After 1930, colonial administrations in sub-Saharan Africa were faced with integrating part of the African elite as collaborators with the administration. African experiences under Portuguese and French rule and "civilizing missions" are the focus of this volume.
Research in African Literatures
Author:
Publisher:
ISBN:
Category : African literature
Languages : en
Pages : 868
Book Description
Publisher:
ISBN:
Category : African literature
Languages : en
Pages : 868
Book Description