Les mots-clés du marketing - Anglais PDF Download
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Author: Annie Delhome
Publisher: Editions Bréal
ISBN: 2749525292
Category :
Languages : en
Pages : 178
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Book Description
Author: Annie Delhome
Publisher: Editions Bréal
ISBN: 2749525292
Category :
Languages : en
Pages : 178
Get Book Here
Book Description
Author: Joëlle Rouanet-Laplace
Publisher: Editions Bréal
ISBN: 2749525195
Category : Tourism
Languages : en
Pages : 163
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Book Description
Sélection de termes et expressions tirés du domaine du tourisme. Traduction anglaise suivie d'un exemple d'utilisation en anglais. Classement thématique. Ordre alphabétique à l'intérieur de chaque section. [SDM].
Author: Electre
Publisher:
ISBN: 9782765408468
Category :
Languages : fr
Pages : 1798
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Book Description
Author: Catrine Carpenter
Publisher: Psychology Press
ISBN: 9780415130905
Category : French language
Languages : fr
Pages : 340
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Book Description
Savoir-Fairehas been designed to meet the needs of modern courses in advanced French for students at the undergraduate level. It offers a structured, progressive and effective combination of: * relevant source materials * clear focus on language skills * oral language practice * and grammar reinforcement Savoir Fairecomprises a students book, teachers book and three 60-minute audio cassettes. Each of the ten chapters deals with a distinct topic and set of skills, leading towards a project which draws on the skills introduced in that chapter. Each project encourages students to speak, write, read and listen to advanced French. Innovative and based on sound language-teaching methodology, Savoir Fairewill appeal to students and teachers alike.
Author: Gustave Brunet
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 686
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Book Description
Author: Jean-Jacques Lambin
Publisher: Bloomsbury Publishing
ISBN: 1350305235
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 802
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Book Description
Author: European Conference of Ministers of Transport
Publisher: OECD Publishing
ISBN:
Category :
Languages : en
Pages : 296
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Book Description
This Report addresses the key issues surrounding traffic speed management and highlights the improvements in policy and operations needed to reduce the extent of speeding.
Author: Harrap's
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : fr
Pages : 742
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Book Description
More than 40.000 references.
Author: Edwin A. Lovatt
Publisher: Routledge
ISBN: 1134930623
Category : Foreign Language Study
Languages : en
Pages : 574
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Book Description
First published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
