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Author: Pierre Cabane
Publisher: Editions Eyrolles
ISBN: 2212266294
Category : Business & Economics
Languages : fr
Pages : 276
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Book Description
Aussi bien destiné aux managers qu'aux étudiants, ce livre permet au lecteur de s'approprier les grands concepts du marketing pour une utilisation opérationnelle. L'ensemble des grands domaines est traité : Outils d'analyse stratégique ; Comportement d'achat et études consommateurs ; Positionnement, segmentation et marketing mix ; Marketing relationnel et utilisation d'Internet. Le marketing vise avant tout à établir des relations durables et rentables entre l'entreprise et le client, basées sur la perception par ce dernier d'une valeur supérieure du bien ou du service. Savoir à qui vendre, construire sa stratégie marketing, enfin apprendre à vendre : tels sont les trois piliers majeurs du marketing, que l'auteur développe avec pédagogie et nombre d'exemples, de recommandations pratiques et de mises en situation à la clé.
Author: Pierre Cabane
Publisher: Editions Eyrolles
ISBN: 2212266294
Category : Business & Economics
Languages : fr
Pages : 276
Get Book Here
Book Description
Aussi bien destiné aux managers qu'aux étudiants, ce livre permet au lecteur de s'approprier les grands concepts du marketing pour une utilisation opérationnelle. L'ensemble des grands domaines est traité : Outils d'analyse stratégique ; Comportement d'achat et études consommateurs ; Positionnement, segmentation et marketing mix ; Marketing relationnel et utilisation d'Internet. Le marketing vise avant tout à établir des relations durables et rentables entre l'entreprise et le client, basées sur la perception par ce dernier d'une valeur supérieure du bien ou du service. Savoir à qui vendre, construire sa stratégie marketing, enfin apprendre à vendre : tels sont les trois piliers majeurs du marketing, que l'auteur développe avec pédagogie et nombre d'exemples, de recommandations pratiques et de mises en situation à la clé.
Author: Pierre Cabane
Publisher:
ISBN: 9782212257960
Category :
Languages : fr
Pages :
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Book Description
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author:
Publisher:
ISBN:
Category : Canadian periodicals
Languages : en
Pages : 1304
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Book Description
Author: Blaise Cronin
Publisher: London : Aslib
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 376
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Book Description
Author: Elizabeth Driver
Publisher: University of Toronto Press
ISBN: 0802047904
Category : Cooking
Languages : en
Pages : 1326
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Book Description
Culinary Landmarks is a definitive history and bibliography of Canadian cookbooks from the beginning, when La cuisinière bourgeoise was published in Quebec City in 1825, to the mid-twentieth century. Over the course of more than ten years Elizabeth Driver researched every cookbook published within the borders of present-day Canada, whether a locally authored text or a Canadian edition of a foreign work. Every type of recipe collection is included, from trade publishers' bestsellers and advertising cookbooks, to home economics textbooks and fund-raisers from church women's groups. The entries for over 2,200 individual titles are arranged chronologically by their province or territory of publication, revealing cooking and dining customs in each part of the country over 125 years. Full bibliographical descriptions of first and subsequent editions are augmented by author biographies and corporate histories of the food producers and kitchen-equipment manufacturers, who often published the books. Driver's excellent general introduction sets out the evolution of the cookbook genre in Canada, while brief introductions for each province identify regional differences in developments and trends. Four indexes and a 'Chronology of Canadian Cookbook History' provide other points of access to the wealth of material in this impressive reference book.
Author: Scott Brinker
Publisher: John Wiley & Sons
ISBN: 1119183235
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Author: Catherine Paradeise
Publisher: Routledge
ISBN: 1351506862
Category : Political Science
Languages : en
Pages : 364
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Book Description
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author:
Publisher: Editions Bréal
ISBN: 2749521025
Category :
Languages : en
Pages : 387
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Book Description
