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Author: Eloísa Nos Aldás
Publisher: Icaria Editorial
ISBN: 9788474269260
Category : Social Science
Languages : es
Pages : 356
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Book Description
Este libro estudia las capacidades expresivas de la comunicación publicitaria y, particularmente, una de sus utilizaciones más complejas y menos estudiadas, la sensibilización. Explora el cruce de caminos entre la comunicación publicitaria comercial y la social, y profundiza en las particularidades del Tercer Sector como contexto de especialización del lenguaje de la publicidad. La autora propone una eficacia publicitaria adecuada a las responsabilidades de transformación social y de educación cívica de los agentes del Tercer Sector. Todas sus acciones de comunicación, incluidas las publicitarias, necesitan contribuir de forma transversal a sus objetivos socioculturales, por lo que este trabajo propone una necesaria eficiencia cultural que se vincule a sus necesidades de gestión, y una eficacia cultural que ayude a establecer nuevas metodologías de elaboración y de evaluación de los discursos publicitarios adecuadas para las campañas educativas. Eloísa Nos Aldás (Castellón, 1974) es doctora y profesora del área de Comunicación Audiovisual y Publicidad en la Universitat Jaume I de Castellón (UJI). Codirectora del Programa Oficial de Postgrado "Estudios Internacionales en Paz, Conflictos y Desarrollo" de la UJI. Coordina la línea de investigación de la Cátedra UNESCO de Filosofía para la Paz sobre "Comunicación para la Paz y la Cooperación" y es investigadora del Centro de Análisis de la Comunicación del Tercer Sector (C-ACTS). Ha editado Medios Periodísticos, Cooperación y Acción Humanitaria (Icaria); junto a V. J. Benet, La publicidad en el Tercer Sector (Icaria); y junto a Ma J. Gámez, Medios de comunicación y solidaridad: reflexiones en torno a la (des)articulación social.
Author: Eloísa Nos Aldás
Publisher: Icaria Editorial
ISBN: 9788474269260
Category : Social Science
Languages : es
Pages : 356
Get Book Here
Book Description
Este libro estudia las capacidades expresivas de la comunicación publicitaria y, particularmente, una de sus utilizaciones más complejas y menos estudiadas, la sensibilización. Explora el cruce de caminos entre la comunicación publicitaria comercial y la social, y profundiza en las particularidades del Tercer Sector como contexto de especialización del lenguaje de la publicidad. La autora propone una eficacia publicitaria adecuada a las responsabilidades de transformación social y de educación cívica de los agentes del Tercer Sector. Todas sus acciones de comunicación, incluidas las publicitarias, necesitan contribuir de forma transversal a sus objetivos socioculturales, por lo que este trabajo propone una necesaria eficiencia cultural que se vincule a sus necesidades de gestión, y una eficacia cultural que ayude a establecer nuevas metodologías de elaboración y de evaluación de los discursos publicitarios adecuadas para las campañas educativas. Eloísa Nos Aldás (Castellón, 1974) es doctora y profesora del área de Comunicación Audiovisual y Publicidad en la Universitat Jaume I de Castellón (UJI). Codirectora del Programa Oficial de Postgrado "Estudios Internacionales en Paz, Conflictos y Desarrollo" de la UJI. Coordina la línea de investigación de la Cátedra UNESCO de Filosofía para la Paz sobre "Comunicación para la Paz y la Cooperación" y es investigadora del Centro de Análisis de la Comunicación del Tercer Sector (C-ACTS). Ha editado Medios Periodísticos, Cooperación y Acción Humanitaria (Icaria); junto a V. J. Benet, La publicidad en el Tercer Sector (Icaria); y junto a Ma J. Gámez, Medios de comunicación y solidaridad: reflexiones en torno a la (des)articulación social.
Author: Basma EL Zein
Publisher: CRC Press
ISBN: 100079668X
Category : Science
Languages : en
Pages : 149
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Book Description
We are living today in a multicultural world, surrounded by people from different backgrounds, cultures and religions. Establishing tolerance and peace has become crucial. Without these qualities, social stability and communal harmony are threatened; and acceptance of each other remains elusive. Spreading a culture of tolerance and peace is necessary to address contemporary issues of world peace, this includes reflection on the importance of refusing violence and adopting a more peaceful means for resolving disagreements and conflicts. This book, written by the world’s foremost thinkers in this area, aims to increase feelings of openness and respect toward others, solidarity and sharing based on a sense of security in one's own identity and a capacity to recognize the many dimensions of being human in different cultural and social contexts. Topics discussed in the book include: Promoting Tolerance and Peace Teaching Tolerance and Peace Human Values Intercultural / Interreligious dialogue Human Fraternity document
Author: Don Hellriegel
Publisher:
ISBN: 9780324069563
Category : Beslutningstagning-ledelse
Languages : en
Pages : 0
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Book Description
Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Author: Colleen Roach
Publisher: SAGE
ISBN: 0803950632
Category : Language Arts & Disciplines
Languages : en
Pages : 305
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Book Description
By exploring the role of both culture and the mass media, this volume fills a gap in the literature on war and peace. Outstanding scholars provide an overview of critical mass media research and open up entirely new perspectives on the ongoing debate over communications issues in war and peace. The contributions bring together common themes including the military-industrial-communications complex, cultural imperialism and transnational control of communications. Various perspectives are covered, such as gender issues, language study and bureaucratization.
Author: Patrick Reinsborough
Publisher: PM Press
ISBN: 162963395X
Category : Political Science
Languages : en
Pages : 317
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Book Description
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Author: Glenn D. Paige
Publisher: Center for Global Nonkilling
ISBN: 0982298307
Category : Political Science
Languages : en
Pages : 189
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Book Description
This book is offered for consideration and critical reflection primarily by political science scholars throughout the world from beginning students to professors emeriti. Neither age nor erudition seems to make much difference in the prevailing assumption that killing is an inescapable part of the human condition that must be accepted in political theory and practice. It is hoped that readers will join in questioning this assumption and will contribute further stepping stones of thought and action toward a nonkilling global future.
Author: Axel Honneth
Publisher: Oxford University Press
ISBN: 019988644X
Category : Philosophy
Languages : en
Pages : 181
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Book Description
In these original and imaginative essays, delivered as the Tanner Lectures at the University of California, Berkeley in 2005, the distinguished third-generation Frankfurt School philosopher Axel Honneth attempts to rescue the concept of reification by recasting it in terms of the philosophy of recognition he has been developing over the past two decades.
Author: Julio-César Mateus
Publisher: Routledge
ISBN: 0429534671
Category : Education
Languages : en
Pages : 278
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Book Description
This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Author: Eero Tarasti
Publisher: Indiana University Press
ISBN: 0253028531
Category : Literary Criticism
Languages : en
Pages : 227
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Book Description
Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.
Author: Michel Feher
Publisher: Zone Books
ISBN:
Category : Medical
Languages : en
Pages : 600
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Book Description
"The first approach can be called vertical since what is explored here is the human body's relationship to the divine, to the bestial and to the machines that imitate or simulate it. The second approach covers the various junctures between the body's "outside" and "inside": it can therefore be called a "psychosomatic" approach, studying the manifestation - or production - of soul and the expression of emotions through the body's attitudes, and, on another level, the speculations inspired by cenesthesia, pain and death. Finally, the third approach ... brings into play the classical opposition between organ and function by showing how a certain organ or bodily substance can be used to justify or challenge the way human society functions ..." - foreword Part 3.
