The Advertising Age Encyclopedia of Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Advertising Age Encyclopedia of Advertising PDF full book. Access full book title The Advertising Age Encyclopedia of Advertising by John McDonough. Download full books in PDF and EPUB format.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Get Book Here
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Get Book Here
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: William E. Lee
Publisher: Routledge
ISBN: 1000080404
Category : Law
Languages : en
Pages : 719
Get Book Here
Book Description
The eleventh edition of this classic textbook provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features discussions of hot topics such as the prosecution of WikiLeaks founder Julian Assange for Espionage Act violations, the U.S. Supreme Court's decision in Iancu v. Brunetti addressing the registration of offensive trademarks, revenge porn, FTC guidelines on social media influencers and efforts by social media platforms to develop coherent approaches to misinformation. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367476793.
Author: Library of Congress
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1904
Get Book Here
Book Description
Author: Nickolas James
Publisher: John Wiley & Sons
ISBN: 1394267274
Category : Law
Languages : en
Pages : 788
Get Book Here
Book Description
Designed specifically for business students, James' Business Law, 7th Edition provides a comprehensive introduction to the fundamentals of business law. Tailored to accommodate the initial encounter with legal principles for business students, this textbook offers a clear and accessible pathway into the realm of law. Unlike traditional texts from leading legal publishers, Business Law, 7th Edition prioritizes a practical approach, emphasizing real-world applications over doctrinal intricacies. By demystifying complex legal concepts and presenting them within a business-oriented framework, this textbook equips students with the necessary foundation to navigate the legal landscape with confidence.
Author: Dr. S. K. Singh
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
1. Nature and Significance of Management 2. Principles of Management 3. Management and Business Environment, 4. Planning 5. Organising 6. Staffing 8. Controlling 9. Financial Management 10. Financial Market 11. Marketing 12. Consumer Protection 13. Entrepreneurship Development l Project Work l Board Examination Papers
Author: Library of Congress. Cataloging Policy and Support Office
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages :
Get Book Here
Book Description
Author: Kent R. Middleton
Publisher: Routledge
ISBN: 131545503X
Category : Law
Languages : en
Pages : 867
Get Book Here
Book Description
The Law of Public Communication provides an overview of media law that includes the most current legal developments today. It explains the laws affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, bloggers, and other public communicators. Authors Kent R. Middleton, William E. Lee, and Daxton R. Stewart take students through the basic legal principles and methods of analysis that allow students to study and keep abreast of the rapidly changing field of public communication. By providing statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This 2017 Update brings the Ninth Edition up to date with the most recent cases and examples affecting media professionals and public communicators.
Author: Library of Congress. Office for Subject Cataloging Policy
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1580
Get Book Here
Book Description
Author: William E. Lee
Publisher: Taylor & Francis
ISBN: 1351692356
Category : Law
Languages : en
Pages : 647
Get Book Here
Book Description
Updated to reflect new developments through 2019, the tenth edition of The Law of Public Communication provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices, including hot topics such as cyber bullying, drones, government surveillance, campaign financing, advertising, and digital libel. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367353094.
Author: Library of Congress. Subject Cataloging Division
Publisher:
ISBN:
Category : Subject headings
Languages : en
Pages : 1468
Get Book Here
Book Description
