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Author: Gad Saad
Publisher: Prometheus Books
ISBN: 1616144300
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
Author: Gad Saad
Publisher: Prometheus Books
ISBN: 1616144300
Category : Business & Economics
Languages : en
Pages : 390
Get Book Here
Book Description
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
Author: Kenneth R. Miller
Publisher: Simon & Schuster
ISBN: 1476790272
Category : Science
Languages : en
Pages : 304
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Book Description
From one of America’s best-known biologists, a revolutionary new way of thinking about evolution that shows “why, in light of our origins, humans are still special” (Edward J. Larson, Pulitzer Prize–winning author of Evolution). Once we had a special place in the hierarchy of life on Earth—a place confirmed by the literature and traditions of every human tribe. But then the theory of evolution arrived to shake the tree of human understanding to its roots. To many of the most passionate advocates for Darwin’s theory, we are just one species among multitudes, no more significant than any other. Even our minds are not our own, they tell us, but living machines programmed for nothing but survival and reproduction. In The Human Instinct, Brown University biologist Kenneth R. Miller “confronts both lay and professional misconceptions about evolution” (Publishers Weekly, starred review), showing that while evolution explains how our bodies and brains were shaped, that heritage does not limit or predetermine human behavior. In fact, Miller argues in this “highly recommended” (Forbes) work that it is only thanks to evolution that we have the power to shape our destiny. Equal parts natural science and philosophy, The Human Instinct makes an “absorbing, lucid, and engaging…case that it was evolution that gave us our humanity” (Ursula Goodenough, professor of biology at Washington University in St. Louis).
Author: William Whewell
Publisher:
ISBN:
Category : Ethics
Languages : en
Pages : 458
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Book Description
Author: Jeremy Griffith
Publisher: WTM Publishing and Communications PTY Limited
ISBN: 1741290570
Category : Science
Languages : en
Pages : 82
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Book Description
The best introduction to biologist Jeremy Griffith’s world-saving explanation of the human condition! The transcript of acclaimed British actor and broadcaster Craig Conway’s astonishing, world-changing and world-saving 2020 interview with Australian biologist Jeremy Griffith about his book FREEDOM: The End Of The Human Condition which presents the completely redeeming, uplifting and healing understanding of the core mystery and problem about human behaviour of our so-called good and evil -stricken human condition thus ending all the conflict and suffering in human life at its source, and providing the now urgently needed road map for the complete rehabilitation and transformation of our lives and world! In fact, a former President of the Canadian Psychiatric Association, Professor Harry Prosen, has described it as the most important interview of all time! This world-saving interview was broadcast across the UK in 2020 and is being replayed on radio & TV stations around the world. This book is supported by a very informative website at www.humancondition.com, where you can watch the video of the interview.
Author: Francis Cholle
Publisher: John Wiley & Sons
ISBN: 1118077547
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Author: Swami Vivekananda
Publisher:
ISBN:
Category : Vedanta
Languages : en
Pages : 200
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Book Description
"The present volume consists chiefly of lectures...delivered in London, England. Two were given in India... . The lectures deal with the teachings of the Upanishads, which contain the essence of Vedânta."--Preface.
Author: Will Whewell
Publisher:
ISBN:
Category :
Languages : en
Pages : 154
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Book Description
Author: William Whewell
Publisher: London : J.W. Parker ; Cambridge : J. Deighton
ISBN:
Category : Ethics
Languages : en
Pages : 312
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Book Description
Author: Edward Jesse
Publisher:
ISBN:
Category : Animal behavior
Languages : en
Pages : 308
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Book Description
Author: Richard Atkins
Publisher: Cambridge University Press
ISBN: 1107161304
Category : History
Languages : en
Pages : 241
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Book Description
An analysis of Pierce's practical philosophy and its interactions with that of William James, for scholars of American philosophy, pragmatism and ethics.
